Last week, we were introduced to a new generative AI model called "Muse" - something that Xbox is using to try and assist game creators in building new titles, and even potentially make things easier to preserve them in the future.
An example was shown at the time based around Bleeding Edge - the cancelled Ninja Theory game - and how the generative AI team was using that title for research purposes in order to develop 'Muse' and show creators what was possible. In example footage, it was shown how the model could generate "complex gameplay sequences" over multiple minutes by predicting how the game would evolve based around just one second of human gameplay.
Microsoft CEO Satya Nadella has also been weighing in on this recently, speaking a bit about the 'Muse' model on the Dwarkesh Podcast. During the chat, Nadella explained why he thinks it's a "massive 'wow' moment for the gaming team:
Satya Nadella, Microsoft: "One thing that we wanted to go after was, using gameplay data, can you actually generate games that are both consistent and then have the ability to generate the diversity of what that game represents and then are persistent to user mods, right? So that’s what this is."
"We’re going to have a catalog of games soon that we will start using these models, or we’re going to train these models to generate, and then start playing them. And in fact, when Phil Spencer first showed it to me, he had an Xbox controller and this model basically took the input and generated the output based on the input and it was consistent with the game. And that to me is a massive, massive moment of, ‘wow’."
If you find yourself scratching your head about this (as we do to be honest!), we'll break it down a bit - Xbox wants to utilise this generative AI model for gameplay ideation, allowing creators to harness its captabilities to build the best possible games.
Xbox says the 'Muse' AI model can "boost creativity and open up new possibilities", but the company remains keen to "stay true to the creative vision and artistry of game developers". Because of that, there will be no mandate for studios to utilise the model to any specific degree - it will simply depend on what each developer wants to do.
And, in the interview with Nadella, he stressed that AI models are not just a simple fix for creating great games:
Satya Nadella, Microsoft: "I wouldn't say that we invested in gaming to build models... gaming has got a long history at the company and we want to be in gaming for gaming's sake. I hate to be in businesses where there are means to some other end."
"We definitely think that [AI] can be helpful - it's kind of like the CGI moment for gaming long-term... but at the same time, you've got to produce great quality games. You can't be a gaming publisher without first and foremost being focused on that."
If you haven't watched it yet, we highly recommend checking out the video at the top of this article about Xbox's generative AI plans and how the brand intends to move forward with them - there are some particularly interesting comments from Ninja Theory's Dom Matthews where he explains that his studio won't be using it to generate content.
We'll leave you with a bit of his explanation - it's an intriguing perspective from his side of things right now:
Dom Matthews, Ninja Theory: "For me, and I think for our studio here, it's not about using AI to generate content. It's actually about creating workflows and approaches that allow our team here of 100 creative experts to do more, to go further, to iterate quicker, to ideate quicker..."
What do you make of all this? Let us know your thoughts down in the comments below.
[source dwarkeshpatel.com, via videogameschronicle.com]
Comments 14
Nonsense nonsense
Cool, so CEO's are looking to automate game development.
AI is coming. Regardless of what people want.
It’s going to bring a lot of job losses with it too - not just at MS.
I've always said if we're ever to have truly reactive worlds and characters AI has to be part of that, but it can't come at the cost of jobs.
Which it will because for some reason these companies want AI to do the good stuff and leave us the... rest.
PsBoxSwitchOwner wrote:
Probably. But like automation and electricity and other huge shifts they bought an equal amount of jobs in other areas. Electricians, engineers, etc. Unemployment didn't massively shift long term due to these landmark technological leaps, it just rebalanced what the work was. It will be the same for AI... else humanity will revolt.
I would prefer if they used AI to assist in things like the testing and debugging of games. That's primarily what these things were created for; to ease the burden and speed up the mundane tasks. Not for replacing human ingenuity.
I mean yeah, this is all just the usual CEO buzz. "We're researching cutting edge technology that's popular now to enhance our future." How? Well Microsoft can literally just share musings (ha). There are definitely interesting ways generative AI and these langauge models could be used in gaming. There's some tech cooking across the industry and at least entertainment wise I think AI has more potential use in gaming (where we have NPCs, procedural generation, and so on already using machine learning and algorithms that could stand to be better), but companies are known to focus first on cost cutting. I think one early practical reality of muse is using it in quality assurance and gameplay testing environments to streamline that process. That's also interesting as IIRC there were mass unionization across quality assurance workers at Bethesda and I think Xbox and ABK that Microsoft had to recognize and allow due to the promises they made when pushing the ABK aquistion through (also because they're way too public of a company to get away with not letting a union form).
Regardless I'm neither overally concerned nor hyped over this. Stuff will happen when it happens. People seem to forget that Microsoft is a public stock company. Their worth is based on the value people perceive them as being worth. Part of that is very publicly announcing their long term projects and research and potential future successes, so that people see them as a company worth investing in. Maybe AI takes jobs away or maybe it massively benefits video game production or more likely it'll actually kinda mundanely do what all technology does and we'll see a mix of positive and negative after effects.
Very excited about this. I'm very keen to see what this does long term but imo, this is something neat to keep an eye on.
I am excited for this. Hopefully AI is the tool that will shorten game dev time and cost. The industry needs it badly.
Again...Microsoft will do anything except actually make games.
Woo soulless rubbish games incoming 💪🏻
@BacklogBrad that's what we all want it to be and what Nadella is trying to make us believe, but the reality is that if AI can drastically cut production time that won't be used to make more games or reallocate to other parts of development, it'll be used to make games with less people. Brutal world we live in man.
They've thrown billions and billions behind this tech, and if it flops Microsoft will tank. So I'm not surprised they're pushing it into every possible place to find some use for it.
Things like this are why my hopes for any future Xbox are in the gutter.
And that's to say nothing of the companies' IPs Microsoft has gobbled up at this point
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