Microsoft's Activision Blizzard deal finally came to its long-awaited conclusion back in October 2023, with the two companies successfully merging late last year. While the deal makes the Xbox platform a much-more inviting one for gamers, Microsoft CEO Satya Nadella has been keen to point out that this benefits other platforms too - including PlayStation and Nintendo.
Speaking to Bloomberg this week, Nadella briefly mentioned the company's gaming strategy after finally pushing the ActiBlizz deal through. Here's what the Microsoft CEO had to say:
"We love gaming. In fact, Microsoft Flight Simulator was born even before Windows. But, we were number three, number four. And now with Activision I think we have a chance of being a good publisher — quite frankly — on Sony, Nintendo, PCs and Xbox.
So yeah, we're excited about that acquisition closing and I'm glad we got it through."
Nadella is quite candid here in realising Xbox's position in the market before acquiring Activision, admitting that the company was behind Sony and Nintendo in many aspects. Clearly, the Xbox team wants to close that gap now - but it won't avoid publishing on other platforms if it makes sense to do so.
One place where it certainly makes sense is in regards to the Call of Duty franchise. Microsoft has signed deals with both Sony and Nintendo to bring CoD to their systems for the next 10 years, which will surely be a great money-maker for Xbox.