Xbox & PlayStation Owners Are Obsessed With Live Service Games Right Now

As we enter a new year during a time that's a difficult one for the games industry at large, it turns out that a certain portion of live service games are dominating the Xbox & PlayStation charts right now - at least in the United States.

This is according to new data that's been shared by analysis firm Circana (NPD), with the firm's executive director mentioning that more than 40% of all playtime on Xbox and PlayStation during January 2025 went towards the top 10 live service games on those platforms, and over 70% played at least one of them.

The list of those games hasn't been fully revealed, but it seems like Call of Duty, Fortnite, ROBLOX, Marvel Rivals and GTA Online are amongst them. Ultimately, these titles are finding a massive audience across Xbox and PlayStation.

Piscatella mentions in a follow-up post that traditionally, the trend was that players would jump from "big game to big game" that they actually purchased, but live service now "sucks out a ton of available time" - often for free as well.

"Used to be that players would jump from big game to big game to some other games but they were most often to moving to something new. That they purchased. Now, the live service games suck out a ton of available time, and it's hard to beat free if it's good. So. Here we are."

Bizarrely, even despite the success of these specific live service games, they're not immune from layoffs - literally just a week ago, it was announced that Marvel Rivals would be losing a portion of its staff. Also, live service isn't a guaranteed success for any developer, with so many games shutting their servers over the years - MultiVersus being a recent one.

Still, the fact remains that if you get it right, live service has the potential to prove very, very lucrative in today's world.

What are your thoughts on this live service obsession on Xbox & PlayStation? Tell us in the comments below.