Former PlayStation Exec Says Xbox's New Strategy Is 'Natural' For Microsoft

He should have had a word with Sony about GAAS.
We have to laugh sometimes.

Right he is. Selling first party games just on Xbox, when Game Pass is a thing, is not as effective as selling on three other platforms (including the ever expanding PC sector) where the sub service only exists on two. It's smart business, and it will only serve to improve the service we all know and love.

Between their strategy, the MUSE AI they've just announced regarding Xbox, and the very exciting bits we know about next gen Xbox, it's gunna be an epic gen indeed.

It’s so natural that they have to keep telling you this every day forever.

I still wish they would have kept some games exclusive with new IP’s and of course Halo, Gears, Forza, Fable etc. of course bring Doom and others that have been on PS and Nintendo. If that didn’t drive anything hardware wise then i suppose there’s no other position for them to turn to other than this. Avowed is Awesome, Indy was a huge success. The games are starting to come and they are 80 plus meta games, thats what you win gamers over with. At any rate the PS5 has become the PC of the console space cause it plays all games now you just don’t know when they will release there. Starfield being one of the longer ones not on PS5 yet and that surprises me no announcement for it yet. Avowed as well has noting pointing towards a PS release but i am sure in time it will. Not going to lie i would like to see what the Pro would do for Avowed cause it’s a really pretty game. I am running it Balanced mode.

The reality is that at PlayStation, they are in panic mode after all the canceled games, flops, acquisition errors, closed studios, and 10% of their workforce being laid off. They are realizing that Xbox is absorbing them in terms of games, revenue, services, cloud, and I'm even convinced that the next generation of consoles will be the final blow with the integration of all the stores.

@fatpunkslim they carry on a brand power and marketing basically. They dont need to make games anymore unfortunately.

@Kaloudz 🤣🤣 you definitely live under a bridge

@Millionski Until when? Because by constantly riding the same wave, they will eventually fall and get swallowed by the Xbox sea lol.

@fatpunkslim well they keep marketing console aggressively and still have exclusives.
At this point I think the legacy factor works, people are just more aware of PS or owned one before.

@fatpunkslim at this point I just read your comments in absolute wonder at the somersaults.

@Millionski The one releasing exclusive games right now is Xbox, with Stalker 2, Avowed, and soon Sooth of Midnight. Sony is releasing nothing at all! And in terms of marketing, I think Xbox understands that they need to do much more! By the way, there was a big marketing campaign for Avowed, just like for Indiana Jones. Multiplatform games allow them to finance exclusive games and also more aggressive marketing campaigns than before.

And Take a look at Google Trends, who is being talked about more? Xbox or PlayStation? Even PlayStation blogs talk about Xbox more than their own brand because they have nothing else to say! Whether it's good or bad, people talk about Xbox, they exist and make people talk about them, and we see that it works with, for example, Avowed being a top seller.

@Deljo I'm not sure if that's an American way of calling me a tramp 😅🤣 but I LOL'd all the same haha.

Glad Phil is finally opening up and being honest about this as well. Microsoft is all about software & Xbox isn't the hottest console around, it had some good runs over the years & will continue to be a hardware option but in terms of business growth, it's all outside of the Xbox ecosystem for them.

I’m sure both consoles can coexist, but the mental gymnastics aren’t necessary

I'll have some of what @fatpunkslim is having. 😂

Sony continuing the mild contempt of still referring to Microsoft as the 'minority platform' will hurt them in the long run.

Microsoft, with the Azure platform, have something akin to Cloudflare available without needing any third-party middleware, so obviously, especially on the XBOX One and Series S, you have rock solid performance even on cloud titles.

Yes, Sony might want to trumpet about how their new PS6 Super Pro Deluxe will be able toast a slice of bread in a minute while also doing a realistic simulation of the solar system, but Microsoft will be able to smugly point out that some of their best selling titles have 'Published By Microsoft' on them.

Microsoft has already won the next console war... and all they need to do is sit reading a book while Sony's next console gets impolite comparisons to a jet engine, and check how many people are using xCloud that week.

Man, I don't remember many Sega fans declaring victory as the industry eulogized Sega. These comments are something else.

And you think that was a compliment? Consumers finally wised up and saw Xbox's true colors with the Xbox One. And a very small minority still seem to think Phil Spencer is some kind of Nostradamus when Microsoft is still cleaning up from all their messes, where if they were really in the know and knew what they were doing, they wouldn't be having to clean up.

"But, Xbox has more first-party games coming to PlayStation than PlayStation has on the PS5." Well, again, consumers are smarter than that. Xbox BOUGHT all of their studios rather than building them from the ground up, raising them and watching them grow, doing the only thing Microsoft has ever known how to do. Dig deep in your pockets and buy it and then, they're porting games to PS5, not building games from the ground up for PS5.

Every time Xbox opens their big mouth, there's a quick rebuttal to expose the con game. It's Xbox lying repeatedly to try and stay relevant, but it's Xbots that are the only ones buying into it in a desperate attempt thinking the efforts will save Xbox. We've been their before. You have no problem with Sonic being on a Nintendo console but you'll understand better it wasn't ever meant to be that way. Those of us that watched SEGA fall to Nintendo will understand your backup plan to like Nintendo undid Xbox just as much with the Switch at 154 million consoles sold and now Master Chief will be on Nintendo hardware as well. The thing is, those of us SEGA fans that watched SEGA fall years later can better understand the problems SEGA had going on internally and when they brought back brilliant minds theyd lost under the success of Genesis, by then it was too late. As time goes by, it will be better understood by Xbots why it is the way it is today. The blinders will come off but you'll better understand why longtime SEGA fans still can't bear to see Sonic on Nintendo when you have no problem with it

@fatpunkslim Huh?

@Kaloudz pretty close but was entirely unnecessary all the same. some people are a little too caught up in things that don't really matter too much for them.

as a consumer, they're never locked to a single platform anyway if they don't want to be. personally i don't really care for any of sony's exclusives anymore so my ps5 collects dust. all of my friends got rid of theirs pretty quick so i don't have friends to play it with either lol.

we've all mostly gone to xbox as the main platform and nintendo/pc when we feel like using those.

@neoxmahi you need to relax and enjoy some games bruv.

@Nalverus Haha, I wondered what the heck it meant lol! Thanks for the clarification. I totally agree. I mean hell, I'm just turning 40 and I've been gaming since the Genesis / Mega Drive. I hopped from that to the SNES, and the SNES to the PS1, then to Dreamcast, and I've been on Xbox ever since. I, in all my time on Xbox, have never had it better as a consumer. I don't get why people get so worked up over the ins and outs of the company jargon :/

Between the exciting bits we know about next gen Xbox, Muse AI from yesterday's reveal, alllll the acquisitions, and everything between, it's silly to suggest Xbox is anywhere near death...