
Xbox exec Jason Ronald was recently named the 'VP of next-generation' over at Microsoft, with the Xbox Series X|S architect now spearheading the team's next-gen console plans. Given his new job title, then, it's probably good news that Ronald seems to think that Xbox consoles are here to stay.
Between his undoubtedly busy schedule over at Microsoft HQ, the Xbox exec has been browsing Twitter, the poor sod. Anyway, you do see a good post over there every now and then, with Ronald seemingly agreeing with YouTuber Deadly Headley's recent analysis of Xbox's future.
In that analysis, which we covered here at Pure Xbox, the YouTube channel rather eloquently shared their take on Microsoft's new 'This is an Xbox' ad campaign. In that video, the host talked about Xbox diversifying its platforms these days rather than ditching any one method - something that Ronald clearly agrees with.
Xbox fans are Xbox fans, so of course, they've spotted this little bit of Twitter activity and shared it for all to see. It might not be a substantial bit of information about the next-gen Xbox itself, but it's still good to see that the person leading these next-gen plans clearly believes in Microsoft continuing to support game consoles in future.
Excited to see what Ronald and co. come up with? Talk to us about your next-gen wishes down below.
Comments 39
Lmao of course he’d think that, I’m sure Nokia/Lumia engineers thought the exact same thing when Windows Phone was up and running.
@IOI bring back Windows Phone
Not much faith in that given that nobody thought Xbox was at threat when it was almost shut down in 2021 by Nadella.
Though at the same time, I reckon if everything is an Xbox, it wouldn't be at threat.
@InterceptorAlpha Are you referring the latest 'Rumored' story currently doing the latest rounds or do you have verified info from Microsoft themselves ?
i mean if you want reassurance, you got reassurance
@Rog-X considering that Phil Spencer himself confirmed Xbox almost got the axe back in 2014 it’s wholly believable (that was also Satya Nadella). It would neatly explain the sudden pivot of Xbox to being a third party publisher that has given us all whiplash with how quickly it’s been escalating.
I believe he is correct here. Hardware won't be the sole focus of xbox anymore but it will still be there for a long time.
Will people stop making hardware sales the sole metric of success in the industry? Probably not.
The fact we are definitely getting a next gen Xbox shows they haven't fully given up on consoles just yet!!
It is under threat if there's no reason to buy it over a playstation 6 lol
Of course, there is no threat; it's just in the minds of certain 'insiders' like Jez Corden, who has an Oedipus complex. At this rate, Xbox will have even more exclusive games than PlayStation, given the production of first-party games compared to the meager production of PlayStation games. Added to this are third-party publishers who are stopping exclusives for PlayStation, like Square Enix and Capcom. At this rate, PlayStation will be fully multiplatform well before Xbox.
Moreover, with the integration of other stores like steam, Xbox Play Anywhere, controller evolutions, Quick Resume, and other upcoming features, Xbox remains definitively the best platform to have your games.
i mean all of this is just exclusives, and even that doesn’t move consoles that much,
@Cakefish Maybe if you rather don’t act like you know everything
@Smackosynthesis that’s assuming playstation gets their first party lineup ready by then
Sounds like a joke.
Xbox console is at the lowest spot ever (worse than xbox one) and next xbox launching when competition is at its strongest: PS6, switch 2, windows PC, steam decks and portable PCs, maybe even Steam OS PCs soon, mobile/tablet games and mobiles running AAA games now.
Literally the only advantage is value factor with GP. Thats until next price hike, next conversion scheme cut and if GP even stays as is with day 1 games and 3rd party games.
And MS did every attempt for xbox to not sell as of today. Like suddenly they start to actually do proper marketing for next xbox? Maybe return the exclusives and reduce GP price? Like cmon. Its too late. It will be slow death and they will carry xbox until they want to, but xbox console userbase will be at lower and lower
@Millionski xbox has already more exclusives than playstation, don't belive every rumors: Starfield, Flight Simulator, Valheim, Forza Horizon 5, Forza Motorsport, Halo Infinite, Dungeons of Hinterberg (I love it), Hellblade 2, Indiana Jones (timed exclusive), Stalker 2, Palworld (timed exclusive), and coming in 2025 and later: Avowed, South of Midnight, Fable, Gears E-Day, Perfect Dark, Replaced, Contraband, State of Decay 3, OD, Clockwork Revolution, Ark 2, 33 Immortals, Project MARA, Project Maverick, Citizen Sleeper 2, Everwild, and more. Who said Xbox no longer has exclusive games? It's quite the opposite.
With all their studios, they can afford to have both multiplatform and exclusive games, and some timed exclusive games. At this rate, PlayStation has more chances of becoming fully multiplatform before Xbox, considering the production of Xbox first-party games vs. PlayStation first-party games.
What do you mean by Steam integration, @fatpunkslim?
@Millionski
Do you actually believe that, or you saying that because you actually want xbox to fail?
@Fiendish-Beaver The next Xbox will reportedly integrate other stores, including Steam. Xbox is working on a redesign of their gaming OS to unify the experience across PC, Xbox console, portable consoles, and the cloud, with a single interface. This OS would combine the best of Windows and the best of Xbox. All of this is still in the rumor phase, but it is corroborated by several insiders.
Its all but been officially confirmed Halo is coming to PS5 so yeah press x to doubt.
@fatpunkslim Dude nothing is exclusive for Xbox anymore and the next Xbox will be the last Xbox as MS will become Sega 2.0. Everything you listed will hit PS5 and Switch 2 sooner or later.
So does that mean Steam will be available on the Xbox, @fatpunkslim?
@Kezelpaso @IOI The amazing and incredible windows phone. The Lumia 950 hands down the best phone I ever had.
Again, I blame Nadella contributing to Microsoft's eventual downfall. Heck, Nadella ran Panay out of Microsoft. Just watch the amazing things he will put out at Amazon.
Nadella needs to be gone from Microsoft like Tomlin needs to be gone from the Steelers!
Short term there will be a console be it handheld/hybrid or whatever it releases at.
Longer term is currently more doubtful, low sales coupled with R&D costs may not make it worthwhile - if MS can increase GP subs outside of console, and depending on cloud.
Satya is forever bent at the knee for his shareholders, just like every good CEO should be, and much to the detriment of Xbox fans everywhere.
Like your Windows Phone? Too bad, Satya killed it.
Like your Microsoft Band? That's a shame, it's dead.
Enjoy Surface hardware under Panos? Aw shucks, he's out.
Satya will change his tune depending on the direction of the wind at a moment's notice and not give the first damn about you, your investment in their gaming platform, or anything else.
Unfortunately, he's also responsible for taking Microsoft to heights no one thought possible in the 21st century in a post-Gates world.
@fatpunkslim i am talking next gen in 2026-2027. By that time there is a high chance of low to none exclusivity. No one said xbox does not have exclusives today.
Also if you spent so much time writing the full list of old and upcoming xbox 1st party games, well the list for PS and N would be x3 of that. Especially since you also count timed 3rd party exclusivity.
@PsBoxSwitchOwner cloud is not viable until another 10 years at least. Without that they cant grow GP as its still not available on ios, steam, PSN and eshop.
So subs will fall with the console and then they either increase price or start some radical changes for GP
@DennisReynolds there is no official confirmation But based on Phil “no red lines” its definitely coming
@donv2135 i want xbox console to succeed. Unfortunately MS itself wants it to fail but slowly as they are too afraid to pull the plug.
@fatpunkslim very hard task for plephora of reasons. I dont believe its viable finacncially
Hardware isn't going anywhere. There are 21 million Game Pass subscribers on Xbox consoles (2022), Nadella loves money, he won't throw 21 million subscribers away.
Also I think it is amazing how people fear monger the end of Xbox hardware when we already have confirmed the next gen Xbox Hardware and an Xbox Handheld from official sources (Phil Spencer himself).
And worse, the reason for all that doom and gloom is because of a rumour about a supposed xbox shutdown in 2021. Come on.
@Smackosynthesis
Microsoft is far from the number one sellers of PCs yet they still sell Surface PCs. There are a bunch of different reasons why a company chooses to be in a marketplace selling their products.
I for one will pick up the next XB. Their multi-platform game strategy does not affect my the choice. I will also buy PS6 and Switch 2. But, my primary console will be XB for the foreseeable future because I like the platform, its services, and there are a lot of great games on the platform. Nintendo platform and services are just poor, and I do not like PS services and platform as much as XB.
This generation may be the last console generation anyhow. I expect within the next 10 years most games will switch to streaming and people will just buy TVs and those TVs will be designed to stream games really well.
@NeoRatt you do you
@IOI My Windows Phone Nokia was genuinely a top 5 phone for me. I used to use it in school and everyone who used mine or tested it out loved it. Bad app selection and syncing using Zune was horrible.
@fatpunkslim
I dont really know where to start...
I hate to break it to you but you are wrong on almost every point you make. I´ll just stop there.
@fatpunkslim People keep mentioning the idea of Steam being available on Xbox but there has been no proof and I just don't see it happening. It would cannibalise their own storefront and just funnel money towards valve.
Its wishful thinking just because someone suggested it would be a clever workaround to get PS games on Xbox.
An exec likes a tweet, and that's deserving of a story? Come on...
Satya really hasn’t done the Xbox brand any favors
@eduscxbox he is already throwing. Here is the thing: if they would push multiplat and “this is xbox” BUT also push consoles We would feel safer. They clearly advertise AGAINST the console now. Stocks are low as well in many countries.
The thing is they could not grow GP count high enough and its way easier to just sell games. They can generate more profit by just porting to PS and N likely then continuing GP as GP requires constant investment, like fire needs to be burning all the time.
As console count drops, GP count drops and then they will question whats the point of struggling with console and GP vs outright sales of games on other platforms.
Again no one is saying we are done tomorrow but trend is clear now.
I project major changes to GP model next gen unless some miracle happen. New tiers, price hikes and such as they need to milk decreasing GP userbase.
@IOI Anyone that thinks Xbox consoles are going to just vanish from existence are just wrong. They are expanding their gaming reach across all platforms to bring in money to cover the fact that they sell less consoles. Doesn't mean that they are going to stop making them. Microsoft will possibly be the biggest name in gaming in the future and nobody realizes that they are slowly taking over.
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