Tokyo Game Show 2024 is a wrap, at least in terms of Xbox's big livestream, with Microsoft delivering some pretty fantastic reveals across a roughly 45-minute show. Phil kicked things off with the surprise StarCraft announcement, but the Xbox boss also updated us on how things are going for the brand in Asia.
The good news is that Xbox is doing the best it ever has in Japan and Asia. Yep, Phil says that more people have played Xbox this year in Asia than any other year prior - which shows some nice progression over there for Team Green.
"We're continuing to see growth in the region. This year, more people are playing with Xbox, across all devices in Asia, than ever before. And, we've seen the largest number of Xbox console players in the region, to date."
When it comes to "all devices", we're left wondering if that includes PS5 and Switch, given that you can now play multiple Xbox games on those systems. Even so, the boss does make that separate statement about growing Xbox console players as well, so, that's good to hear too.
Xbox has historically struggled to break into the market over in Japan and Asia, so, this is all good news to us. Sure, Nintendo and PlayStation platforms may have contributed to the overall player count here (depending on how Phil defines 'devices'), but the fact that the Xbox boss also mentions Xbox console players specifically is a good sign for the health of the brand in Asia.
Happy with this update, Xbox fans? Drop your thoughts on Phil's statement down below.
Comments 21
I mean, it's a pretty low starting point, but, er... okay... 😂
Corporate Phil at his best.
And hopefully, people going with cloud gaming is the lowest.
@Fiendish-Beaver there's not a person on Earth who could limbo under that bar.
That's not saying much when historically Xbox have never done that well in Japan and Asia.
I don’t believe a single word this guy says anymore…
“The number of people playing across Asia are 3 more than last year! Growth!”
A lot of Candy Crush players in Asia.
Guessing this increase is due to the ABK acquisition. With games like Overwatch and WOW that have worldwide appeal.
@EdgarTheBug Cloud gaming is such a waste right now. Especially in America. The infrastructure is not there and having data caps only makes million times worse.
Place such as Korea were internet is better I could see cloud gaming gain some traction. Not much. But some.
I did originally put 'low bar', @Markatron84, but changed it! 😂
If you think about it logically this is no surprise. Series X sold significantly more than Xbox One in Japan and though it's trending behind X360 Xbox is on far more platforms now. Hence this shouldn't be a surprise to anyone and next year should be their biggest again, and then the year after.
@GuyinPA75 Yeah I think South Korea had the best internet speeds at one point but not now probably.
Incidentally Concord just had it's highest concurrent player count ever this month!
I love statistics.....
There are now dozens of them!!!
"but the fact that the Xbox boss also mentions Xbox console players specifically".
Sign of the current mood of uncertainty around Xbox when the Xbox boss mentioning Xbox console players is seen as reassuring.
Ahhhh Corporate-BS-Phil in the house! 🥳🥳
@Markatron84 I'll take that bet, I think Hermes (Futurama) could pull it off.
Phil saved XBOX so he can kill it himself... Unless they are planning to go full windows with the consoles and somehow move all xbox libraries on pc XBOX there is no saving for the brand with Phil still there or whoever makes the calls...
@Elbow fictional characters don't count.
@Markatron84 This makes perfect sense since I randomly dropped in a fictional character against an actual good point you were making, but still
NOOOOOOOO
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