
Game prices have been on the rise at most publishers this generation, and it sounds like another game maker is considering raising the cost of its titles too. According to a new report from Japanese outlet Nikkei (via VGC), Capcom president Haruhiro Tsujimoto spoke at the Tokyo Game Show about rising industry costs, and how he feels that "game prices are too low" right now.
Tsujimoto apparently compared the modern gaming landscape to how it was decades ago - where game prices were similar but development costs were much lower compared to nowadays. Here's some of that reported discussion:
"Development costs are around 100 times higher than they were in the days of the Famicom, but the price of software hasn’t risen so much.
There is also a need to raise wages in order to attract talented people. Given that wages are rising across the industry as a whole, I think the option of raising unit prices is a healthy form of business."
Capcom has yet to raise the price of its AAA offerings so far this generation, but these comments make it seem as though change is coming. In fact, during a recent interview with Bloomberg where the potential of an Xbox acquisition was discussed, Capcom also brought up "price sensitivity" and how it was thinking about costs with its future lineup.
For now, the company has nothing official to announce on raising prices, but it could be something to be aware of for upcoming titles. Given how well-received its games have been over the last five or six years, you couldn't really blame them for considering such a move.
Would you be happy to pay $70 for AAA Capcom titles? Leave your thoughts on this comment down below.
[source nikkei.com, via videogameschronicle.com]
Comments 42
I don't mind Publishers rising the price of a game, I just want everything included and don't raise the price and microtransaction me to death too
"Healthy form of business". Nope.
Sorry, but there is no way I'm going to spend $70+ on a game that is not a collectors edition. Continuing to raise prices on games will just price people out of buying new releases.
Famicom games didn't sell 12 million units, BS comparison.
Capcom games didn't used to have microtransactions.
I will always be a sale price advocate.
Whilst I understand the sentiment of his comments, there does come a point where corporate greed enters the equation. If a game costs £100 million to make (which would include wages, etc.), then selling 2 million copies of a game as £50 will cover the costs of production. However, Capcom games generally sell several million, and cost more than £50 too. I know others take a cut on their Store fronts (Sony/Microsoft etc.), and that there are taxes to be paid, and that my figures are very simple, but the point is, when you start to hit £60, £70 and beyond for a game, you actually need to sell fewer copies in order to get a return on your initial outlay, and to turn a profit. So, as you have already covered your costs after around 2 million sale, then a game that sells 5 million is turning a very healthy profit. Thus, talk of increasing prices is not so much about covering a companies costs as it is about increasing its profits at the expense of gamers...
£70 seems to be the current generation price publishers are trying to go for.
I don't know who these people are who can justify spending £70 on a game. I just know I'm not one of them.
£70 is cheaper than last gen games were when that gen started if you allow for inflation.
If you cant afford it then wait for a sale or sit on GP or PSplus, but pretending that the price is extortionate simply doesn't bear any scrutiny if you weren't moaning about £50 ps4 titles...
At least there are cheaper options for those struggling...
@senote
The only game thats ever managed to get more than £40 out of me was Tears of the Kingdom, and that only got me to £45. Zelda might be able to get me to £50, but nothing else stands a chance.
I'm patient. I'll wait for price drops.
Why is the only comparison development costs when comparing to old games? They always conveniently forget that cartridge manufacturing and distribution was also significantly more expensive than shipping a disc with no manual and digital distribution. Not to mention bigger games today regularly selling many more copies.
These days I rarely buy games day one or close to launch with Zelda, Starfield and RE4 being the only games I have done this year. Though to be fair to Capcom they are one of the last to increase their prices and RE4 is as good as anything I've played this gen, in fact it's better than most I've seen at £70
I refuse to pay £70 for any game at launch - I don't need to be one of the first to play these games and can happily wait for the price to drop to the point I'm willing to pay for them.
No game is £70 better than what I can already play - either in my backlog, on a sub-service or even available to purchase at much lower cost (sales). I'd rather buy 2 or 3 older games for £70 than 1 new game.
The fact is these games will drop in price over time so they are 'not' £70 games - they are charging £70 because you'll pay it to play when its released but if you wait, it'll drop in price. It won't be £70 on a PC because PC gamers won't pay that price. Its somewhat of a Legacy from Cartridge days when each Cart would cost them £30-35 to manufacture, let alone the costs of distribution, development etc on top...
Capcom can say that however in the 80s there was a fraction of people buying games nowadays, there was no digital stores where the profit is almost doubled and no other kinds of monetisation. They can do what they want but there will be a point where the majority will wait for sales (I already do for most AAA and all digital purchases)
@Titntin Completely understand what you are saying
But there is also a point where it starts to become price gouging. We are really fast approaching that with gaming. $70+ for a game and microtransactions on top, along with over priced DLC that lacks content. Destiny perfect example of that business practice and example of people contributing to the problem by blindly (or knowingly) paying that inflated price. Yes. It is their money and I'm not telling them how to spend it. But do encourage those to pause at least a moment and think it thru.
Already did in some regions.
@GuyinPA75 I don't agree with MTX and if I buy a full priced game, it will be precisely because it does not price gouge, and if mtx is in the title at all, it needs to be very discrete and not needed at all.
Wrong site to say it I know, but many of Sony's first party titles are exactly the type of game I'm happy to pay for as they typically have no mtx at all, just a great fully featured game, finished to a great standard.
Hi-Fi rush appeared to be such a title too. Great to get it on GP, but its a fully featured and finished game which doesn't try to milk you. Hogwarts is another fine example.
Being happy to pay £70 for a game doesn't mean I'm open to being exploited too:)
It was inevitable. We are almost back to Final Fight and Streetfighter 2: Turbo CE prices.
My backlog is huge. Across the three console systems I’m good for about 6 years how I play games, but I’ll buy at full price if it’s a big release im excited for (Spider-Man 2) or Nintendo first party games that are engrained in my youth (Mario, Zelda).
I’ve gotten every SF game at a massive discount or free w a subscription.
Plus with the investment of the Saudi Fund…Go for it Capcom, I’ve got time. Only game of yours I still play is Street Fighter.
Rerelease Viewtifle Joe and maybe we’ll talk
"I think the option of raising unit prices is a healthy form of business"
just for saying that if i want a capcom game i'll buy used.
Makes sense to raise the base price so that when the game goes on sale at 50% off the price increase still gets factored in … as a consumer it makes me really have to justify each transaction….
Old games for me then, spending 70$ for a game is bs unless I really want it
If the games have the quality of the latest Capcom bangers, I don't mind it. I honestly found it surprising that RE4 was $60 while other plain bad and/or broken games were $70.
What do they have? Resident Evil remakes and Street Fighter? Yeah, I'd be just fine never buying a Capcom game again.
Games are getting expensive. That's why I don't buy many games and I'll consider buying something if it's on sale.
@MoistEmphasis3 They have monster hunter too.
@Titntin
I’m sure I remember street fighter and other games being £60 on the SNES back in the day.
Like you said add inflation and the fact current games are massive compared to street fighter on the SNES and they already had arcade code and money for that anyway.
£70 for a game you really want is not to bad.
@OldGamer999 i bought a jap import of Street Fighter 2 on the snes and paid £120 for it.. Must have been mad 😁
@Titntin
Most of my original consoles were imports as well from Neo Geo, to SNES, N64 and Saturn etc.
The money I blew was seriously bad thinking back on it now 😂
Normally I'd hate this but Capcom is worth it. They continue to release banger after banger.
@Zochmenos
As long as I really want the game and it’s what I believe to be AAA and I get the right time out of the game, I don’t mind paying.
But there are always deals and little ways around the full £70 price if you shop around, especially on preorders.
I ended up paying £45 for TOTK release day physical, now that’s not to bad.
@JokerBoy422
I agree the Capcom has released some really good new games in the past many years. And the RE Remakes are really good too.
But the Deadrising, RE, DMC, and Dragon's Dogma remasters were complete rip-off ports.
The games really aren't any better than they were many years ago. They force people like myself to then wait to buy the game at a discounted price so this essentially backfires because of greed.
@NeoRatt I don't know, those remasters came out quite a while ago. I don't know they even represent what Capcom is currently all about. Even then, they weren't bad ports and most of them had new features and/or better frame rates and resolutions. Not to mention as well, for the most part that's what a remaster is, a glorified port. Hell, id kill for a cheap port of Dino Crisis on modern consoles!
That's generally how tech works. It starts off expensive but the prices end up dropping. My first flat panel TV was a Samsung 32" that I think cost me around $750. It was also only 720p. I just bought a 65" that cost me less than $750 and it's 4K.
The larger studios have been greedy and lazy. Games use to be shipped finished. Without all the bugs. You use to get a physical copy with a booklet. You use to also get the entire game not half of it and then have to buy the other half as an expansion or DLC. I read an article on a gaming site about Starfield. The author said they had done NG+ twice and was nearly level 100 and they felt they were done at nearly 160 hours. I've put more time then that into Stardew Valley (along with Astroneer, Techtonica, Forager, Minecraft, Autonauts, Terraria). Which is $15 and created by a single person. Which has also had constant free updates. The large companies don't seem to be doing anything new. The gameplay isn't interesting. It doesn't hook me in. If you bought the game new with all the expansion passes and DLC. You would probably spend $300-$500. How are you going to talk about raising the price. The only game I ever remember costing that much back in the day was The Sims. Which you could sink thousands of hours into but your game is over in typically well under 200 hours.
Bring back what made gaming great. Show me you care about my gaming experience and I will show you the money.
I hardly ever buy games on day of release precisely because they are so darned expensive this generation. If Capcom decides to join Sony, Microsoft etc and rise prices than I'll just wait for a good sale. Can't wait to see how long will this be sustainable for before the next gaming industry crash....
Well, the guy forgot one thing: the number of active (paying) players have drastically increased in the recent decades since computer gaming becomes a mainstream entertainment. Not without a reason Netflix considers computer games as the toughest competitor.
And since computer games, due to their digital nature, have virtually zero cost of creating copies, the summary profit of companies participating in computer games business could drastically increase even without making the game price higher!
Am I the only one who caught this on the RE4 Remake? I saw nobody or any websites brought this up. I see people saying RE4 Remake is $60, but in reality it's actually $70. The GameCube, PS2, Steam, PS3, 360, etc. had Separate Ways, and Mercenary mode in the final product, but Capcom just released the campaign of the RE4 Remake and made people $60 for a game that was stripped content for a later date. I don't mind them releasing content later down the road, my issue is them charging me additional $9.99 for Separate Ways content that was included in the original 2005 version of RE4 back in the day. Don't get me wrong, I know you're not forced to buy the DLC but everything in the 2005 RE4 version were really solid, you literally have to spend $70 to get the same exact version that was in stores shelves back in the day when RE4 first came out back in 2005. RE3 Remake had the Clock Tower stripped, and RE4 Remake wants you pay for Separate Ways just to play it. I'm waiting for what excuse Capcom going to give the gaming community on next RE Remake when it comes to missing content and charging a price for it for a later date. I find it funny they're broadcasting that they're going to up the prices to $70, when they low key did it with RE4 Remake with the recent release of Separate Ways and nobody noticed, I refuse to buy that DLC until it's dirt cheap but I digress.
"I think the option of raising unit prices is a healthy form of business."
I know the option of not purchasing is healthy for my wallet!
Healthy says the money hungry corporation lmao games are like 70 dollars now, if their gonna be that price they better be over 15 hours of gameplay & that's just story alone, if they gonna up the price, they better up the production
@Spider-Kev lmao exactly
Not buying these games at a price of 70 dollars is "healthy" for our wallets, $60 dollars ain't enough for a company that already make millions off of us lol, without us they won't get any money, I wished gamers wouldn't just give in & pay likt6 they, if we all banded together we could stop a lot of stuff to be honest but people rather complain thenbto actually do anything
Gaming is a luxury hobby and it always has been. I understand why people are complaining about the price rises but maybe direct that towards things like food, childcare and petrol. Things you actually need to survive. If you can’t afford or don’t want to spend £70 on a game then fair enough, wait for a sale or don’t buy the game but suggesting the game industry should be the only industry immune to inflation is naive and immature. I’m more interested in how we have got to the point in the uk where topping up my car is £70, a small pack of chicken breasts is over a fiver and a selection of basic fruit and veg is nearly double the price it was a few years ago (if what I want is even in stock)
There’s waaayyy bigger financial problems in the world then Capcom hitting what is basically becoming the industry standard for day one game prices. Especially compared to other media. I bought SF6 day one and have got over 90 hours of pure joy….about 75p per hour. Last time I went to the cinema with the wife it was just short of £30 for two tickets for 90 minutes. Snacks and drinks take it to over £40. Even at £70 gaming, to me is one of the best bargains on Earth.
We already passed £70 long ago. Digital "deluxe" editions (i.e. the full game) will be anything from £70 to £100, not including DLC, microtransactions, etc. We are already paying more. And these companies are selling more copies than they used to.
@GeeEssEff That would be because of all the geniuses who voted for Brexit and a Tory government.
The more they try to raise prices, the more I just wait for games to go on sale.
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