What in the world is going on here?! Xbox never seems to run out of ideas when it comes to making cool new controller designs, but, its latest batch of Limited Edition pads go above and beyond anything we ever expected to see... and indeed smell.
To coincide with the upcoming 'Teenage Mutant Ninja Turtles Mutant Mayhem' movie, Xbox has created four controller designs that each come bundled with "a built-in scent diffuser shaped like a slice of delicious New York ‘za". And yep, that scent is "designed to deliver the smell of the Turtles’ beloved meal to your game time".
We've seen some stuff in our time covering Xbox, but a pizza-scented diffuser attachment for a controller is not something we thought possible, never mind something that actually comes out as an official Microsoft product. Unfortunately, this is a little bit too tasty for public consumption, so you won't be seeing these on store shelves anytime soon.
Instead, you'll have to enter to win one via Twitter, although the official competition post isn't live just yet. If you want your latest Xbox pad to smell like the Turtles' Pizza, it'll be worth keeping your eye on the official Xbox Twitter page in the coming days for more information on the sweepstakes competition.
Update: The competition is now live! Here's the all-important tweet: