It's a new year for Xbox and as part of its campaign going beyond consoles, it seems we may see Microsoft gaming executives pop up at more tech events in general. With this in mind, CES '25 is currently underway, and apart from Jason Ronald appearing at the "future of gaming handhelds" panel, Microsoft's 'president of game content and studios' Matt Booty has now featured during AMD's keynote.
Not only did he reiterate how much of an incredible partner AMD has been across "every level of gaming" on the Xbox front, but he also announced Activision was "proud to partner closely with AMD" to optimise Call of Duty: Black Ops 6 for AMD Ryzen processors and Radeon graphics with FSR 4 "later this year".
Here's the full announcement:
"Technologies like FSR and frame generation make some of our most demanding games like Starfield run better, these optimisations give our teams more headroom, to not just push more pixels but to actually explore richer gameplay, deeper physics modelling and more robust systems. And this dynamic of hardware technology - enabling our devs to do more, continues in the future with FSR 4 on the latest graphics cards, bringing high-quality machine-learning upscaling to games like Call of Duty: Black Ops 6 later this year. Thank you... everyone at AMD for helping our teams achieve more."
And yes, while this Call of Duty: Black Ops 6 news technically only applies to PC, as The Verge's senior editor Tom Warren reminds us, it's seemingly part of Xbox's continued push to make "everything" an Xbox going forward:
In some other news on the Xbox front, Microsoft has also announced it will expand Xbox Cloud Gaming in 2025:
What are your thoughts about Xbox's ongoing partnership with AMD to power its systems and games? How about Xbox popping up at events like this? Let us know in the comments.
Comments 16
Techniques like frame gen aren’t optimization, they’re a crutch because your game isn’t optimized well. Black Mid Wukong comes to mind.
Jez corden hints xbox dev direct is being announced soon.
Twitter
Jez: you ready for xboxs next dev direct
Response: announcement soon ya think?
Jez: yes
To save you the Google of the acronym: AMD FidelityFX Super Resolution technology, FSR 4. Explicitly developed for RDNA 4, starting with the upcoming Radeon RX 9070 XT and 9070 GPUs, FSR 4 represents a significant evolution for the upscaling technology because it marks a shift to a new ML or AI-powered approach.
The long and short is that both Microsoft and Sony are looking to expand their footprint in the entertainment business and both are doing it in very different ways.
@BacklogBrad Jez Corden is a gobshite!
@Rodimusprime13 I mean if for Sony you are referring to their movies for the Playstation IP, they've always been huge in the movie industry. Announcing new movies based on IP they own is business as usual for the most part. Unless you're referring to something else.
The news here is how much of a power move and statement it is for the Xbox/Microsoft Gaming President of Game Content and Services to announce this on stage. Now if Xbox could only make it half as clear with the games they ship themselves. Just slap an Xbox logo on everything somewhere. Give us a new startup animation. Do a stupid little crossover short that's shameless fanservice in the best way - what? They said no to that? Oh. Well regardless, I do like Xbox continuing to push their presence in the gaming industry. But as a brand they could do so much more to make it clear how much first party encompasses now. Especially as they continue down the Xbox everywhere strategy.
@WildConcept6 Sony has had a few movies or series based on Playstation IP but they have been very few, until recently. And if you listen to the endless techo babel, it seems they want to get into selling Playstation IP theme merchandise of some sort. I don't really understand were they are going but they want to sell Sony and Playstation themed merchandise and stuff more than ever. Sony wants to sell the idea of the Sony/Playstation lifestyle?
@Ricky-Spanish One of my all time favourite insults 😂 Kudos mate
Damn. Was hoping FSR4 wasn't machine learning. Oh well, guess we will see it in action on Xbox prime
@Coletrain Then next gen Xbox will definitely have AI jammed into it somewhere. MS has spent billions, and they need to put it in everything they can. My prediction is for AI teammates you can speak to and order about in voice coms. Like the old SOCOM games, but people will find a way to get them to say slurs.
Lol FSR is leagues behind DLSS and looking at Intel’s latest XeSS tech it’s also worse than that.
@PeaceSalad My pleasure bud!👍
It's the truth!
@PhileasFragg that would be so bloody cool. As a father of young kids whose mates don't play games I'd love some AI companionship 🤣
There were rumours FSR4 would be hybrid machine learning and some AI, so was hoping that series consoles would use it to some degree but hey ho. FSR2 and 3 are pretty good anyway (I know internet I know, not as good as DLSS, but I don't use an Nvidia card anyway)
@Ricky-Spanish one of the best journalists in the industry.
@BacklogBrad I just don't like the fella he is a mouthpiece full of blah blah blah ha!
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