Xbox Hardware Revenues Down Again Despite Content & Services Growth

Earlier today, we touched on more huge revenue growth for Xbox as a result of its acquisition of Activision Blizzard, but again, Microsoft's Xbox hardware division isn't doing quite so hot.

Just like last quarter, the company's gaming hardware revenues are down year-on-year, this time 29% lower than the same period last year. This isn't quite as big of a drop off as the previous quarter (which was a huge 42% lower year-on-year), but it's still a notable difference for its Q1 2025 results.

Xbox is shifting away from talking about console hardware specifically, as it continues to grow in other areas. Content and Services, which is one of the team's main measuring points these days, is up a massive 61% year-on-year - with Activision Blizzard contributing 53 of those percentage points, as we previously covered.

In recent months, Xbox has begun further pushing its cloud gaming services too. We've seen the team advertise lots of new cloud-based partnerships — from Samsung TVs to Amazon Fire Sticks — and it's safe to say that Xbox consoles aren't the only hardware that Microsoft wants you playing its games on these days.

Take Call of Duty, for instance. The team has been talking about Black Ops 6 being the biggest ever launch for the series - a game that can be played on loads of devices, from Xbox Series X|S right through to anything that can access Xbox Cloud Gaming. So, while hardware-specific revenue continues to dip, Xbox is still looking very healthy in the wake of its big ActiBlizz buyout.

What are your thoughts on all of these new Microsoft financial figures? Talk to us about them down below.