
Microsoft's Satya Nadella has certainly been in the headlines today and not always in the most positive light, but one section of the CEO's recent annual company update at least talks about some of Xbox's more positive achievements in recent times.
As part of Nadella's annual letter, the Microsoft CEO spoke about some of Xbox's huge franchises, including the ones gained by acquiring both Bethesda and Activision Blizzard. Since these two huge companies have come on board, Microsoft now owns "20 franchises that have generated over $1 billion in lifetime revenue" - including Candy Crush, Diablo, Halo, Warcraft, The Elder Scrolls and Gears of War.
"We are bringing great games to more people on more devices. With our acquisition of Activision Blizzard King, which closed October 2023, we’ve added hundreds of millions of players to our ecosystem. We now have 20 franchises that have generated over $1 billion in lifetime revenue—from Candy Crush, Diablo, and Halo, to Warcraft, Elder Scrolls, and Gears of War."
Of course, lots of that revenue was generated before Microsoft even had a passing thought about acquiring whoever earnt it, but still, we guess it's a nice little list of franchises to boast about. Let's hope they keep generating the revenue needed to help Xbox thrive and keep delivering plenty of games for us to enjoy.
Nadella also mentioned that since the ActiBlizz deal went through in October 2023, Xbox has added "hundreds of millions of players" to its ecosystem - a figure that should also be a nice boost for the platform as we move towards an interesting future for Xbox.
Is it still surreal for Xbox to own all of these franchises? Tell us what you think down below!
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Comments 32
Not sure if it's just me, but these "chest pumps" by MS seem to be in really poor taste.
"Xbox has added "hundreds of millions of players" to its ecosystem - a figure that should also be a nice boost for the platform as we move towards an interesting future for Xbox."
I get what "ecosystem" and "platform" mean - Game Pass...
However as an old vet of the "Console Wars" part of me still can't help but hope that also means increased Xbox console sales going forward as well.
That is great I guess.
But just tell your decade loyal fans what your future intentions are.
With hardware home console under the tv.
Games multi platform what ones are redline.
Is there going to be some sort of exclusiveness.
Bragging that you had to buy successful franchises comes across as they would rather buy other people's success than create it themselves. Yes they had success with Halo, Gears and Forza but they have completely dried up from a creative standpoint in the past decade or so and even the stuff they have created seems to be a one and done game with moderate success but no attempt to follow up on that.
Yet we are still getting charged (and fleeced) more than ever in this hobby.
I love Star Wars. Not the newer stuff, I mean the classic original trilogy. Those movies/toys/books/games brought me endless hours of entertainment as a kid, and I am eternally grateful to Disney for everything.
Edit—Just learned Disney had nothing to do with the inception, nurturing and growth of my beloved Star Wars. They just swooped in with billions at the ready and bought the rights long after it had been established. In fact, their involvement actually seems to be a detriment to the franchise. Thankfully, there are no other real world parallels with this scenario. No sir, none at all.
Xbox does seem to have best future roadmap in terms of games coming. The amount we know about in the next couple years is impressive not to mention the ones we can safely assume are in production and the likely surprises.
They did a good job addressing their biggest issue of not having control of enough 1st party IP. They have that in spades now.
1 down 67 to go 🤣😭
If only they did something (or licensed third-parties to do something) with their many dormant and forgotten IP...
Congratulations to Microsoft for buying some popular games
They generated 1 billion before Microsoft got them, now they make nothing because it requires making new and or good games. Hell, Microsoft drags their feet even putting the games on GP or relisting them in the case of Activision. Has the same energy as Disney bragging about the success of Star Wars that only existed before they bought it.
@carlos82 Congratulations to Sony for buying some popular games.
This Nutella fella is really annoying.
I guess it was all worth it... It only cost us everything!
@cburg erm ok, what an odd response
Where are the decent exclusives then? Microsoft really are a joke
Standing on the shoulders of giants sums it up really
Willy-waving only works if it's your willy, Microsoft. Bragging about the prior accomplishments of something you didn't own until last year is weird.
But can xbox make a new IP right now or just gonna use existing IPs?
@carlos82 when there’s no defence it’s easier to blame the other company.
When you think Microsoft couldn't be more out of touch...
Xbox doesn’t understand the entertainment industry is a what have you done for me lately industry. And all they’ve done lately is increase game pass prices while let everyone know their games will be available elsewhere.
Or maybe another way of saying it is… Sony now has the most powerful system with added games.
See how it seems like theyve done something for their fans while it feels like Xbox fans have gotten screwed?
@HonestHick the problem is that without care video game franchises die. They end up almost worthless. Now Nintendo knows how to keep franchises alive. But think about the franchises that have died a slow or quick death. Crash. Perfect dark. Banjo. A whole bunch more. If you don’t take care of the franchise and just release a game once in a blue moon people simply don’t care. So I don’t know what bragging about old games does unless you don’t understand the industry
@Zenszulu i think the point is that they don't care about any of that because LOOK AT ALL THIS MONEY!!!!!
@sixrings i want to start by saying COD is amazing this year. The best it has been since the 360 days. As for Perfect Dark they have one in development and we don’t know yet how good it will be. As for Banjo they never made one and it seems no one is stepping up to make a new game, largely cause those games don’t rake in the cash like they used to. Astro Bot did decent numbers we think, cause Sony hasn’t released official numbers. Only saying it did well in its first month. Taking Bobby out of the picture will allow some of these teams to cook again and not push the vision set in place for them. I think people forget games take years and years to make and MS has only owned most of these IP’s for a year. In the ABK case. Bethesda a little longer but we know they cook their games really slow. Give it time. I have high hopes. Now back to Black ops 6. It’s so good!
Whatever makes you feel better Microsoft
@armondo36 until these ones stop selling and they have to find another publisher to milk dry then shelf them
Now that’s a load of self-serving bulls**t. This guy got a pay bump of almost 70% and xbox has never been worse (probably just as much as in the Don Matrick era…) while 2.5k+ people under microsoft lost their jobs and most of this self promotion isn’t even their doing. This industry is so under corporate bros/chads that it really sickens me of how far this has gone and where we find ourselves in now…
It's funny they say that. They can have the IPs they bought up or those they 'did build up' back in the day. But I'm barely if at all interested in EITHER OF THEM. So I'm not part of that contribution and I don't care. XD
Impact they need. Halo/Gears/Forza spins have been fair but I don't care for either of them now as they just disappoint (Forza Motorsport 8 especailly and the other IPs are hit & miss compared to OG/360 era West or Asia I'm picking up now and having a blast.
Ubisoft I only cared for Mario Rabbids because they were tactics games not because it was Mario or Rabbids (hate the Rabbids but in M&R they are less insufferable at least). Or Red Steel 1 & 2 (where is 2 in VR come on Ubisoft). Many smaller IP from many third party publishers, so only the small I care about and pick up now or a bit a ago like Sparks of Hope. If their big IPs were good enough sure but they just aren't convincing me at all. So the advertising/ideas aren't working but pushing me away instead.
Saying having them, not using them well or at all, yeah who cares it's just IPs they have, big whoop.
IPs that are big hits a point companies seem to forget, some people move on not stick around just because product loyalty, some don't like the changes, don't need to use their products/brand anymore or want to but they don't offer anything that bit different or compelling enough to care.
That small percentage it money they could be getting but aren't. Instead unless Nintendo for certain things (mostly third parties still or odd first party niche games they have offered yes not the big games) Sony isn't getting my money either unless odd digital purchases I've made but otherwise that's rare for me everything else is particular third parties if they end up being new not pre-owned either.
Everything else is second hand stores none of the companies see for my $5 PS3/360 era shooters or PS2 era platformers or odd tactics games I've gotten from either gens. Among other genres from gens past/dead nowadays or niche somewhat revivals.
If Microsoft want me to buy not pre-owned OG/360 games they see no money from they need to try harder for some of us not interested in their current gen at all no matter how big or how bold they speak. Were just not their audience, they don't want our money, go oh new people will, yeah and what if they don't'? Who to rely on then?
Just keep milking what works, missing the small in-between audiences that have made up their minds already, think new people will jump on board but only few do anyways XD, the few experimental titles have been cool but I'm still not interested and I don't use the platform, others around me do but I have no reason to use it at all besides BC/a CD app and music apps I have more options on than PlayStation.
Don't buy the current gen consoles or even use them at all from those around me that do.
Xbox hasn't gotten my money in years now instead pre-owned copies get picked up rarely and mostly OG Xbox/360 games are let alone small handfuls of Xbox One if ever at all, no Gamepass use, no digital games, physical but only Xbox One era or BC titles or 360 only or OG Xbox supported on 360. They need to try harder.
@HonestHick “ COD is amazing this year. The best it has been since the 360 days”
Holy “hot take” !
@nomither6 its only my opinion of course. But it’s a really good campaign, the multiplayer needs a few adjustments that will get patched up soon, but it is really good as well. For me there’s not much not to like about BO6. I give it a 9/10. Again just my opinion 😀
Damn ponies are pissed
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