
Look, we know that Halo is one of Xbox's biggest franchises - it's been synonymous with the brand since 2001 when it made its OG Xbox debut. It's always been safe to assume that the famous sci-fi series makes plenty of bank for Microsoft, and a new LinkedIn post hints at the kind of money the Xbox owner is bringing in from Halo.
According to Lillian Lehmann, senior business manager at Microsoft (and former Halo business manager), Halo is a "$10 billion franchise" for Microsoft - and that includes games and various other forms of income for the legendary Xbox series.
What's more, a recent interview we covered earlier on today gives us an idea at how much of that figure is brought in from things outside of video games. According to that License Global interview, over $1.8 Billion has been "spent on Halo merchandise" over the years, which is a massive amount coming from sources other than actual game releases.
It's worth noting that the initial $10 billion figure is coming via LinkedIn summaries from a position that the Xbox exec has now left — all the way back in 2019 — so there's every chance that this figure has increased considerably in the last five years or so. In any case, this all points towards the Halo franchise still being a very healthy one for Microsoft and Team Xbox.
Speaking of Halo still being healthy, who's excited for what Xbox has planned for the series' 25th anniversary? We certainly are!
What do you think about Halo these days? Happy for Xbox to still focus on it? Tell us your thoughts down below.
Comments 18
So much money.
So why not investment in making the best Halo game ever. Continue the franchise and bring the money in for the future.
I’m not sure about all this.
@OldGamer999 Exactly they do nothing but talk the lack of halo and gears games since the 360 era makes no sense!
@OldGamer999 They spent a LOT on Halo: Infinite and while it was OK it also wasn't all that. As Amazon have found out with a lot of their games just throwing money at game dev doesn't make a top game.
343's management of Halo has been so bad... I wish Microsoft would toss the keys to a different in-house developer. At the very least, 343 needs a top-to-bottom evaluation to figure out what is going on and how to fix it. The state of Halo Infinite multiplayer at launch was laughably bad, and yet some genius decided to release it early... with more focus on cosmetics than actual content.
@Tyrant_T103 and even the cosmetic focus lacked a lot of features present in games like reach to put them behind pay walls.
@Ricky-Spanish
Send in the 200, Spanish.
Sort it out.
I don't know where I got it from, but I have this formula in my head: Sufficient amount of Profit = Budget x 3.
So having made 10 bln $., the formula would suggest that spending 3.3bln $ is an appropriate investment. I really doubt that Microsoft spent anything close to that number.
@Tyrant_T103 I would LOVE to see them let id or even Activision have a crack at Halo. 343 just doesn't have the storytelling ability. The ideas they've come up with have all been great, but the execution has always missed the mark.
@Tyrant_T103 @themightyant @OldGamer999 The one thing that strikes me about all the things we poke fun at, is that half the biggest fails of the past 5 years in gaming all have one common thread: They're all rooted in Bungie.
There's Bungie itself going downward, there's 343 which fell out of Bungie and made beyond a mess and money hole of Infinite, there's Concord, enough said. Everything that has ever touched Bungie is pure poison. Whatever happened in that organization is so bad it tainted everything connected with it permanently.
There's been other fails, of course, Skull and Bones and SS:KTJL come to mind, but even those don't seem to have failed as hard as the Bungie connected stuff.
@NEStalgia and Apple Inc was the founder of most of its talent as we all know Halo was intended to be a Mac game. MS bought it and Bungie did well and then KABOOM, Bungie is now a studio i wouldn’t pay anything for their games. I always disliked Destiny and this Marathon game, ouch i think that one could sink more money down the Concord drain.
I'm excited for where 343 will take it next. I absolutely love Halo Infinite. It is my favorite in the series.
@HonestHick If the talent came from apple, I'm pretty sure it's all the people responsible for the S-Mac before they had to beg Steve Jobs to come back from exile they sent him on
Something SERIOUSLY happened at Bungie. They were a nobody, and made Mac games of all things, that's like launching WiiU exclusives. Then they did Halo and it went straight to their heads and never did anything well again. And everything that descends from them seems equally cursed.
@NEStalgia i don’t touch their games since Halo. Halo was to be a MAC exclusive until MS seen it and paid good money for the IP and team. It went well for them of course but man how Bungie has fallen, i can’t believe Sony paid as much as they did for them. Granted they wanted their knowledge as much as the games. But their knowledge is now living off the past “success” of destiny. Which i don’t like but credit where it is due they did make the game last a long time which in that genre is not an easy task. But they better do something good soon or Sony is going to break them up and put them into other teams. Wow would that make the money they spent seem even worse.
@HonestHick IMO I think the success of Halo was a fluke. Fps was the big thing at the time and everything was a doom clone. They really rode the trend but happened to have a unique spin on mechanics and one great lore writer and one great composer they've since ousted and the sued, and it all clicked. But that was it. They copy pasted a few times with extended story and it worked but they really haven't had an original idea since CE, and even that was a fresh spin on what was already there. Myth was their only really unique game.
I wish we could get an exact break down of the number because it definitely not the games that made that 10 billion, much less 2 billion. 95% is most likely from all the merchandise.
Kids today don't appreciate the importance and significance of Halo to the Xbox brand. That and it's influence on console FPS games. The first Xbox sold 24 million consoles compared to 155 million PS2's. The main reason MOST people bought Xbox's was for Halo. Halo 3 was responsible for selling a **** load of Xbox 360's as well.
Unfortunately the franchise has been mismanaged by 343 and Microsoft and in decline since Bungie departed. Hopefully they go back to a more traditional Halo game for the successor to Infinite.
@armondo36 I've been saying for years that I would love to see the Halo game that Infinity Ward could make
Have 3 studios working on Halo. First one (343?) to keep the story going, second one to remake the old games and 3 to make side stories like Reach and ODST. And we can have a Halo game every 2-3 years. Multiplayer is great but Halo is more about the campaign, the coop and the story imo, you cant treat it like any other live service game...
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