Earlier this month, Xbox once again expanded its Cloud Gaming program, this time bringing the Game Pass library to certain Amazon Fire Stick devices. While the experience has been getting mixed feedback so far shall we say, the mega-retailer has now doubled down on its partnership with Xbox.
As spotted by Tom Warren, Amazon is now bundling its '4K Max' Fire Stick with an Xbox Series X|S controller and one month of Xbox Game Pass Ultimate for new subscribers. Here's a look at that bundle:
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What we find interesting is that big old 'no console required' tag right there. We get it, hyping up Xbox Cloud Gaming has been a big Microsoft mantra for years at this point - it's just interesting to see them effectively market Xbox games as interactive entertainment that doesn't need an Xbox console.
This listing is live over at Amazon US at the moment, but we did recently hear rumours that suggested Xbox could be cutting back on its console marketing in certain other regions. Those were only rumours, but even so, you can see the team's cloud-first marketing at play here with this new Amazon bundle.