
EA Play has been a fantastic bonus for Xbox Game Pass Ultimate subscribers over the past few years, and it's about to become even more value for money, as the service is getting a fairly significant price increase as of today.
For new subscribers, the standard version of EA Play is increasing from £3.99 / $4.99 per-month to £5.99 / $5.99 per-month, while the annual version goes up from £19.99 / $29.99 per-year to a whopping £35.99 / $39.99 per-year.
- EA Play 1 Month (old price): £3.99 / $4.99
- EA Play 1 Month (new price): £5.99 / $5.99
- EA Play 12 Months (old price): £19.99 / $29.99
- EA Play 12 Months (new price): £35.99 / $39.99
These new prices will come into affect as of today for new subscribers, while existing members will reportedly start seeing the changes from May 10th, 2024. For Xbox Game Pass owners though, it sounds like it's business as usual.
Of course, the EA Play integration can't last forever for Xbox Game Pass, and it's been many years now since it was first implemented for Ultimate and PC members. Will this price increase spark a change? We'll have to wait and see...
What are your thoughts about this price increase for EA Play? Tell us down in the comments below.
[source gamesindustry.biz]
Comments 12
Have Microsoft said its business as usual? Or not said anything yet?
It’s only $1 more monthly and $10 more annually for the console version. I doubt this will affect GamePass.
@awp69 for the UK version however it’s a £2 increase. Like you say probably won’t increase it, but clarity would be good
I wouldn't say the price increase is "significant" in this case, but I would say any and all subscription-based services should be mindful of price increases because they are ultimately an alternative to outright purchasing expensive games, ie: their primary appeal is in savings for the consumer.
@101Force
It’s an 80% increase in the UK for the annual subscription. “Significant” is an astonishing understatement.
Probably get hate for saying this but I honestly think this is still a bargain at those prices for the number of games you get. Less than the price of one game a year. Depends on how much you like sports, of course, since that’s a substantial part of it.
But I’ll continue to take it at no extra cost with GamePass thank you very much. 😀
I am astonished that EA is under the impression it has the catalogue to warrant this sort of price increase.
I wasn't a client for them before, I'm definitely not gonna start now.
Just astonished that there are people paying for EA and not paying for GamePass …
Still a pretty good value at just 6 bucks or 40 per year.
@101Force price increase can be whatever they want it to be. As gaming is just a vanity hobby. It’s always been expensive one can say. Servers cost money to cool and it costs money to expand. Since these gaming companies want to force everyone to digital subscription services for everything costs will go up. I’d say the prices are so low considering all that one gets access to.
@Vaako007 : Of course they can price the service however they'd like, my point was their primary appeal to consumers is in the perceived savings compared to purchasing games outright — and failure to recognize that position in the market is sure to harm their business.
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