Xbox's huge Activision Blizzard deal has now gone through, and its successful completion has led to questions of other potential acquisitions in the gaming industry.
Of course, EA is one of the big names left on the table (either in terms of EA picking up other teams, or a company purchasing EA), and in a recent CNBC interview, EA's Andrew Wilson was asked about ActiBlizz and the future of the industry in the wake of Microsoft's new deal.
Here's what Wilson had to say when asked about his opinion on Xbox's recent merger:
"I think that Microsoft & Activision is a great thing, it means that one of the world's largest companies is going to continue to invest in our industry, to help us grow the industry over time.
But, as we think about our position — certainly as an independent developer and publisher of the world's leading interactive entertainment content — we feel really good about our opportunity - and to the extent that there are opportunities for us to be acquisitive, we would of course look at those."
Wilson believes the ActiBlizz deal is a net positive then, and EA is clearly upbeat about its position in the industry as well. The company is seemingly open to potential mergers if the right opportunity comes along - whether that be it grabbing other teams or EA looking into being acquired itself.
For now, we haven't heard about any potential acquisitions in regards to EA, but you just never know in a post-Xbox & ActiBlizz world. The rest of the interview, which we've included up above, is mostly about the industry at large - and the company's recent launch of EA Sports FC 24.
Do you think EA could be involved in a merger anytime soon? Tell us what you think down below.
[source youtu.be]
Comments 15
While we're on the topic of Activision, where the heck are all the COD MW3 campaign reviews? The embargo lifted at 9 ET.
Suddenly, I'm not so sure it’s a great thing for the industry anymore.
Massive corporations getting gobbled up by even bigger corporations is a good thing, says person with personal financial interest in having his massive corporation be gobbled up by an even bigger corporation.
Of course it's great, it was always gonna be great. Great for gamers, great for employees to unionize, and great for the industry.
Us gamers will be the judge of that not you I woudnt listen to anybody who works for ea that's for sure
He knows the value of EA is getting higher and higher the more the industry grows. EA has so many big IP’s and so much experience. EA wil definitely won’t be independent forever, and he wil make allot of money of it.
I have to agree, microsoft investing money in gaming is far superior to them not. The industry and especially the consumer are benefitting greatly from this push by MS. It wasn't that long ago that xbox was a major player in the industry but seemingly close to leaving, I'm glad they flipped the script on that and went on the offensive.
I think of teams like double fine where Tim Schaefer was forced to put on a business hat and find investors to afford the next project instead of being a creative genius. Now he knows he will have the financial backing of xbox and can focus solely on his creative innovation.
@CaptainCluck cant remember the last time I bought a game from EA
@Vordus wait until the big bosses at ms see the size of the wage bill for the next quarter,I hope xbox can justify all this expense.
Of course EA thinks it great. Microsoft just gobbled up their biggest competitor. Sony will be looking for a CoD replacement, and EA has a well known franchise called Battlefield.
@AverageGamer Sony can’t afford EA. And it’s highly doubtful that MS would be able to get it through regulators after just getting ABK
@PsBoxSwitchOwner Why you assuming I’m talking about Sony buying EA?
I’m talking about game marketing right. Sony just lost their biggest marketing partner with this purchase. CoD marketing was a major help with pushing consoles during the holidays months. Sony will be looking for something to replace that (even tho they have their own game to market).
EA can easily step in an offer Sony marketing exclusivity for Battlefield now. Meaning that Battlefield will get the premium ad space on PSN store instead of CoD, console bundles… etc.
Me thinks EA is wishing MS had bought them instead. While i think regulators would definitely block it, EA would be a good fit under MS. They would move to a close 2nd behind Sony and really put the heat on Sony to be more competitive. IMO EA is more likely to merge with Ubisoft before being acquired by Sony or MS. The latter I definitely feel would be bad for gamers though.
I'm curious to see if Sony tries to gobble up Remedy now that they have 2 successful IPs, with more on the way. I hope not but wouldn't surprise me
All you guys saying that MS wont be able to buy anything because they "barely" got the regulators to approve the ABK deal... You have to think of it like this. They got that giant deal to go through, so the chances of a smaller deal, (let's face it, any deal they make will be a smaller deal than that) are actually a lot more likely now.
MS still have a smaller market share than Sony does, specially in the japanese market (Xbox had like 4 or 5 percent market in Japan).
While PlayStation stubbornly fought to make it a point that Nintendo was not a part of the "high quality gaming market". That has completely backfired on them. Now instead of splitting the Japan market with them, they have turned it to where they control over 90%.
Xbox has already told everyone that they are not done acquiring yet. I would take them on their word on that... and not assume that it has to be only small studios going forward.
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