The Starfield ads will soon be hitting us thick and fast! As we speedily approach the game's launch, Samsung has begun advertising the RPG for its TV Gaming Hub already - where you'll use Xbox Cloud Gaming to play the game without the need for a console.
It's kind of wild that in 2023 you'll be able to play a game as huge as Starfield without the need for high-end hardware to power the experience, but, here we are! Starfield playable on just a TV? Madness!
Of course, despite the witchcraft that is cloud gaming, we're also very much looking forward to playing this one on Xbox Series X. We've waited a good while for an exclusive to come along and test our big powerful boxes, so bring on Starfield is all we can say!

If you didn't have access to a Xbox Series X|S or PC though, would you be tempted to try Starfield through the cloud? We like the direction Xbox is taking to bring even more people into its gaming ecosystem, and it's cool to see Samsung get the advertising ball rolling as we near the game's September Game Pass launch.
Playing Starfield on a Samsung telly? Or your glorious Xbox Series console? Tell us down below!
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I wonder if all those YouTubers who were "worried" about Starfield being in trouble because of the lack of marketing will manage to sleep well at night now...
@Moonglow Interesting to see our opposite takes. I'm primarily a PC gamer but own consoles.
If Microsoft ever went cloud only, I'd simply stop playing their stuff.
@InterceptorAlpha not going to happen, since Microsoft has heavy stakes on the PC business as well. But they surely seem to believe that cloud gaming is a good strategy to make a dent on the mobile market. If they are right, the benefits they could reap should be huge.
The NASA telescope tweet from the xbox account was better.
One of the many reasons why Microsoft is the leader in gaming.
@Moonglow I'm not a fan of streaming unless imo the go. As for my PC, I just have a switch to toggle between monitor and TV output. And you better believe I have that Steam controller ready at a moment's notice.
Personally, being used to playing on 120hz or higher screen, even my phone is, the latency when going to cloud is a bit jarring. Generally relegate it to slower paced ot single player games.
I thought Xbox had a deal with lg as the official tv
I tried cloud gaming for the first time last night and if playing (Trying to play) Forza Horizon 5 is anything to go by on my iPhone 13 Pro, I wouldn’t give it the time of day!!
The input/delay for steering the car was terrible, it was so unplayable and half way through I lost the sound.
Somethings are just designed for consoles or gaming pc’s.
@Romans12 Microsoft aren't leaders at all
I don’t have an Xbox but have Game Pass on an laptop that isn’t really great for gaming but the Xbox cloud does enable me to play Xbox games and I have 300 mbps , so I will playing this on cloud.
@Dan1283 Microsoft is a trillion dollar company, Sony is not. Game Pass subscribers are close to 50 million, PS Premium is not (not even close). Game Pass is literally on every streaming platform except the Playstation (including Samsung tv's), PS Premium is not. Microsoft owns the largest gaming franchise in the world, Sony does not. Sony could not afford them, they're broke. Yep, from a business perspective, Microsoft is absolutely the leader. This is not 2015, it's 2023! Lol. Educate yourself.
@Romans12 I think your talking thru your backside to be honest
@Romans12 What are you talking about? Sony has Micosoft beat on share of the gaming market. Both by console sales as well as revenues. in 2022 PlayStation earned $24.4b compared to Xbox's $15.6b
@PhileasFragg not true. Sony has XboX beat true, in the gaming market. But no way does Sony beat Microsoft in gaming. When you talk Microsoft you also have to include PC gaming market. PC and XboX combined trounce Sony.
@jedinite Do you have the separate PC gaming statistics for sales revenue and market share? As far as I can see MS combines those sales under "Xbox" so the figure of $15-16b for 2022 seems to include PC sales as well.
When it comes to user count MS reports a peak of 120m monthly average users across Xbox AND PC compared to 112m MAUs on PlayStation alone. Which is bigger, but not "trouncing", and how many of those play on both Xbox and PC?
@PhileasFragg https://www.statista.com/statistics/292460/video-game-consumer-market-value-worldwide-platform/#statisticContainer
In 2021, total console gaming market sales amounted to 32 billion U.S. dollars, compared to 44.6 billion U.S. dollars generated by the worldwide PC gaming market. Packaged gaming sales only amounted to 11 billion U.S. dollars.
As you can see from the Statista website, pc sales alone are around 1.5x the TOTAL console sales. This includes PS.
Those market gaps have have steadily increased since 2021.
@jedinite Yeah, but how much of that is money going to Microsoft? I can't find a breakdown of digital game store market shares, but Steam and Epic will be FAR larger than the Microsoft PC store.
Unless a game is sold on MS's PC store, or they publish it they don't see a cent of the money from PC game sales even if they sell the OS. Like I said I can't confirm it, but I believe the $16b figure they reported included PC game sales as well.
You can't put the total Windows gaming market in MS's coffers any more than you could say Ikea is since they make most of the desks that those PCs sit on.
@Romans12 Got a source for those almost £50 million game pass subscribers? And since you compared it solely to the highest tier of PS plus then that will obviously need to be £50m game pass ultimate subscribers of course so no counting gold being rebranded game pass core and banding those subscribers in.
@PhileasFragg ... 'You can't put the total Windows gaming market in MS's coffers any more than you could say Ikea is since they make most of the desks that those PCs sit on.' ...
Umm yeah you can. Virtually all PCs run windows. Windows is owned by Microsoft. Microsoft gets paid for every license.
Barring the small % of PCs running Linux.
So it follows without the Microsoft OS or licensing, you ain't be playing much on your shiny new rig.
@jedinite So because Microsoft makes the OS that runs the game that means they can claim the total $44.6b PC gaming revenue on their income reports despite them not getting a cut of that money, or being involved in making or selling most of those games?
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