
It's been well-documented that Xbox and Square Enix's relationship seems to have broken down over the past few months, with just one game from the Japanese company having been announced for Xbox consoles in 2023 so far.
Head of Xbox Phil Spencer acknowledged this as part of a Giant Bomb interview following the Xbox Games Showcase 2023 yesterday, where he was talking about the work Microsoft has been doing with Japanese teams:
"I remember five years ago, it was, 'when is an Atlus game going to come to Xbox?'. So it was awesome to see three games [at the Xbox Games Showcase 2023]. Capcom announcing a new IP on the stage, also coming to Game Pass, which was great.
And I say all of that, and then I can look at my friends at Square [Enix] and say 'ooh... come on!'. I gotta get on an airplane again."
Spencer was later questioned about the reasons why certain Japanese teams might avoid to choose bringing their games to Xbox, suggesting that sometimes business deals get in the way, sometimes it's to eliminate the risk of releasing on multiple platforms, and sometimes it's because the team simply doesn't have much connection to Xbox.
With all of this mind, the Xbox boss says there's still plenty of work ahead:
"I love the progress that we've made, I think about [the work we've done] over five or six years there, but there's obviously more work for us to do."
Thoughts on what Phil Spencer is saying here? Let us know down in the comments section below.
[source twitch.tv]
Comments 37
I think the main reason is the abysmal xbox sales in Japan, that is obviously off putting for Japanese developers who make these games for their own country first and then a western localisation Studio then picks up the game later. So if its not running on xbox already then obviously the localisation team aren't equipped themselves to port it to xbox.
Its great xbox are getting to show these Japanese games but they aren't exclusive and gamers (especially in japan) know that and won't buy an xbox if they can get the games on more popular platforms. If xbox really want to get serious in Japan then they need full exclusives, they need to pay a lot of money though for a dev to take that risk.
I'll make the Kickstarter for the ticket Phil. Let's get it done!
Let's be honest here, if you are a fan of Final Fantasy or Square in general you don't buy an Xbox, or you don't buy only an Xbox. The exclusive BC Xbox versions of the 13 trilogy were an exception.
@UltimateOtaku91
PlayStation games are selling very poorly because the Japanese buy the most games for Nintendo consoles. PlayStation will never be as popular as Nintendo in Japan.
@Hunter1 I know but playstation sales still eclipse the xbox sales in Japan, then Nintendo outsells playstation even further than that. That's why these Japanese games won't ever be xbox exclusive unless xbox pay for development themselves.
Nah - they aren't worth the time. Their best days are long past.
If FF7 Remake came to Xbox I'd be shocked even though it will never happen. If it did happen then I'd believe they've sorted out there relationship with Square Enix.
@Snake_V5 I still think Sony's deal is that when the next game in that trilogy comes out the previous one comes to xbox. So next year xbox will get FF7 Remake part1 and then when part 3 releases on playstation xbox will get part 2 and then part 3 so many years after it's release on playstation.
Square is… square. They are basically in so much economical struggle they will take any exclusivity deal that is dropped on their table with a high enough sum. Xbox no longer believes in paying too much money for exclusivity.
What I hope is that Phil does not sleep on this relationship with Sega: make sure Persona 6 is not locked by Sony as an exclusive. Hell, fight hard to get the marketing rights!
Also, expand your reach to Koei Tecmo and Gust to start bringing Atelier games over to Xbox!
@UltimateOtaku91 Never thought of that. Can it be possible for exclusivity on it forever?
It works from Sony’s perspective I guess. I have a PS5 pretty much for Square-Enix and to a lesser extent Insomniac. Though will always buy SE games on Xbox where possible. Doing my bit!
What do you want, Square Enix? My pockets? My body? Nothing is enough for you.
@Tharsman the funny thing is people say they need to get some big exclusive japanese titles to bring xbox up to speed in japan but those same people would complain to no end how xbox is "locking a beloved franchise" behind the xbox ecosystem and how said studio/company would be slapping their loyal fans in the face or something like that. Hell, i've seen it on this site when there was a slight possibility that the persona games could have exclusivity tied to it.
Wasn't there a request by a regulatory entity on some country to analyze Sony's exclusivity contracts? What happened to it? I was kind of hoping we'd see them to know if there was any possibility of these exclusives coming to Xbox one day...
@J_Mo_Money They did that already. In the 360 era the console was as well known for bringing shmups for that generation as the Switch is today. It would get a trickle of sales really because of that. They brought FF12 to the 360. It didn't move the needle then - it certainly won't now - because SE just basically sucks now. They have infinitely less momentum today than they did in 2007.
FFXVI will be yet another sales disappointment for SE - as they over-project on all of their titles. If I were Phil, I'd give them a 10 minute call - but nothing more than that. Not a dime for a company in such disarray. Better spent with good companies like Atlus and more importantly Capcom. I'd ask Atlus if they would port over Shin Megami Tensei V first. That would really roil Sony fanboys.
@J_Mo_Money Hey, Sega still might be MS next acquisition target.
@Tharsman Only if they want the more important deal to fall through - and get slapped with an international anti-trust suit. Only Chinese companies are allowed to buy anything they want with impunity.
@Cashews I believe SE is always disappointed with sales, which is weird. and I couldn't believe the low sales of octo2 even being multiplat now. But imagine if a game like the new persona, tales, or final fantasy mainline game were not just day 1 or even on game pass, but exclusive to xbox/pc. There would be a collective outrage I have no doubt. Just would be curious to see how it all played out, but I don't even want those games exclusive but day 1 on the platform along with others.
@J_Mo_Money they could. Platinum partnered with Nintendo to get the support they offered. Bayonetta and the others may have done better in raw sales on other systems but obviously they enjoy working with Nintendo - for money and support and just general goodwill.
Microsoft has vast resources - money and tech superiority and reach. That goes a long way.
@Cashews
FF11, 12 only came to Xbox when the remaster came out for all platforms.
During that generation, Xbox did pay for the entire development of a few JRPG titles, some they even kept ownership on.
Blue Dragon [Mistwalker, 2006]
Project Sylpheed [Square, 2006]
Lost Odessey [Feelplus, 2007]
Infinite Undiscovery [Square, 2008]
The Last Remnant [Square, 2008]
Since then, the only one of these to come out on other platforms has been The Last Remnant remastered on PS4.
These titles did help move the needle a bit in Japan. Not much, but XBox Series consoles are still just 27% of the X360 sales total. I dont think Xbox will ever dominate Japan, but they could gain a bit more traction if they had more jrpg games developed exclusively for the ecosystem.
@Tharsman eekies. I confused 12 and 13. I meant 13. 13 was a really big deal for we 360 only users on it's release.
@Cashews ah yes. Funny today the ideal place to play FF13 trilogy ends up being Xbox.... I did buy it for X360 too back in the day, and again digitally when it was added to xbox one bc. I never finished it, but someday...
@Tharsman I put about 140 hours into the original. Did just about everything. At the time me and my gamer pals were huge FF nerds - we all met through FF11 - they all really hated that game. It was my favorite of the series behind 7. Probably on par with 7.
The games don't seem to sell well enough on Xbox, I can't easily see other than offerings of money how the situation will change.
@Cashews I've beaten 13 multiple times and honestly i REALLY enjoy it. IT gets a lot of hate (mainly the story is confusing with fal'ci, l'cie ect and the stunting of leveling in the crystal grid until later in the game) but overall 13 is a good game imo. 15 didn't do it for me, however.
Interesting admission from Phil that the issue with Square is more about the relationship status than a financial one. I'm glad, it means someone somewhere screwed up and he's aware and trying to fix it though. Square doesn't do loyalty. At one time it looked like it, but no, they're mercenary, they go where the money is. If Zuck paid them off they'd only make Quest 3 exclusives.
@Cashews @J_Mo_Money I'm one of those FF nerds that hated 13 when it launched. It was such a colossal letdown that it just killed the entire experience as I waited for it to "open up" and it never did into a real adventure. But years later when I went back to it I found it had the best battles of any FF.
My one complaint beyond the story, and the ubercringe Vanille...(ubercringe Snow and ubercringe Hope get redeemed by becoming awesome in the sequels), is actually character movement. There's that annoying delayed run to full dash thing that's annoying to control when moving in the world.
@UltimateOtaku91 Square hasn't made games for Japan in a long, long time.... Atlus? Sure. But they're on board. Sega? Sure, but they're on board. Square's "big" games are made for Cleveland. Kanto is secondary. Their games "for Japan" are Switch exclusives/timed and are budget titles. Their "real" games for Japan are mobile. Found it kind of hilarious they didn't even bother localizing their FF mobile trailer for the SGF.
@Hunter1 It's not as simple as that. Nintendo crushes everyone in Japan, but the Nintendo customer in Japan is it's own market and not necessarily the same market as other games. 3rd party games often sell better on PS despite the comparatively tiny install base, because the market in Japan that likes non-Nintendo games is more likely to be a PS customer than a Nintendo customer. Most of that huge Nintendo market only buys Nintendo games or games heavily promoted by Nintendo. Right now, for the kind of market that buys non-Nintendo games, the real competition for PS is coming from PC that's had an out of nowhere boom in Japan where it was basically non-existent at one time. Arguably PC has eclipsed PS there for the "non-Nintendo" market. XB....still irrelevant unfortunately.
@Snake_V5 It likely will happen whenever the relationship is sorted out. 16 is another matter with Sony more involved and we really don't know what kind of exclusivity that has, but 7 isn't bound by any contracts at this point, it's purely down to relationship and business. It's just that the big "win" for XB will be "yesterday's news" in gaming, which is a shame, but better late than never. Ultimate's "when the next one drops" makes the most sense, but in this particular case, I don't even think it's that. I think Sony's hold on it ended long ago, and this is just politics between Square and Microsoft. Same for 14 that was supposed to come to XB and an MMO makes the most sense being everywhere....but it vaporized. Obviously Rebirth would be Sony exclusive again for a year or two or whatever.
I don't think Sony really wants to pay for "lifetime" exclusivity of much of anything. They get what they want from it holding the launch period for a year or two. They don't benefit that significantly after that period, so it's diminishing returns on their costs, and Square, being Square, would demand crazy money to do that. If they wanted "lifetime" they'd probably buy whole IPs, like how they hold Bloodborne. But FF is far to big to do that with, or for Square to part with.
@deadmaker Romania was going after Sony for their digital store monopoly in similar vein to EU going after Apple earlier. IDK what will become of that. I'd like to see the digital store locks busted. Someone said EU did that for Apple starting next year. Phil said XB was open to additional storefronts. I'd really like to see an end to the "walled garden" era of computing. It really flew in the face of trust legislation for far too long. Whenever such things come to the US though...I'm sure I'll be part of the zombie apocalypse by then though.
@Cashews "Only Chinese companies are allowed to buy anything they want with impunity"
I laughed until I cried.
@Tharsman Someone, I forget who, on the forum that lives in Japan pointed out there's other bigger problems for Xbox in Japan. Apparently in Japan it's normal for retailers to sell extended warranties at dirt cheap, and it's just standard for people to buy them. For some reason MS won't play ball at all, so you can buy one of those other consoles with cheap long warranties, or an Xbox without one. Stuff like that that makes it a kind of nonstarter weird outlier on the retail floor from the very start. Some of their problem in Japan is they themselves have basically cast the box as "other" right on the shelf before we even get as far as software.
@NEStalgia I loved FF13 for the combat and the endgame NM hunts. Since I became an adult a long time ago - I consider every character SE makes hyper-cringe. The Renaissance Venetian + sadomachism garb, the horrifying dialogue. All of it is terrible if you have taste. The music which people thing is amazing is derivative of every classic/cinema work ever made. Sweeping violins at a vista. Twinkily piano during the sad moments. Duh duh DUUUUHHHHH action music!!! It is juvenile at it's very best. Like listening to an ad designed to sell me pills.
I accept all of this. I know what I'm playing, what I am seeing and what I have heard now that I've matured. I can even enjoy it (mightily) - but high art it is not.
@NEStalgia I just wish it didn't take a long time for all 3 parts to come out, it's the only reason I'm still hanging on. Part 2 is out not till 2024, I don't know if I can hold on that long before ending it all. It's just that if I do I won't know what happens at the end of it all.
He’s basically sayingSquare Enix games not coming to Xbox, (Final Fantasy), has nothing to do with Sony, it’s between Xbox an Square Enix. If Sony paid Square Enix to keep games from Xbox he’d just say that. I’m sure he wouldn’t lie to everyone to stick up for Playstation.
@Snake_V5 Yeah the wait is brutal! 2015! We saw that buster sword and lost our minds 8 whole years ago and are just now waiting for.....the MIDDLE part..........next year........ It's Duke Nukem Forever.....Forever level waiting games. Realistically it'll be 11 or 12 years before we actually have the finale in our hands from the night they announced it. Half the audience will be in retirement homes by the time they play it talking about the revolution of thirty two bits.
@UltimateOtaku91 xbox didn't gain a foot hold on Japan because they've got PlayStation and switch. I'll give you an example: As a japanese consumer why would I'll choose a foreign product over our own product (with all due respect).
Kinda strange iPhone gain a massive attraction on Japan over Xperia.
@NEStalgia @lastatopiny Phil absolutely says Square games skip Xbox due to business deals. Frasier doesnt quote that part, but he alludes to it. The full interview is well worth a watch.
@NEStalgia naahh... it will never happen so long as Sony gives Square the cash. They will be like "I'd choose money over relationships". I hope I'm wrong cause putting ff7 remake to gamepass will be massive shock.
$, it's that simple to fix the SE relationship. MS has the money, use it. And on the chance it doesn't get more SE games to Xbox, it'll at least raise the price Sony has to pay hopefully making it think twice before doing certain deals.
Make a stop at SEGA and open wide your wallet, Phil!
Well I have a feeling Square Enix mightn't be around much longer based on recent decisions that could, charitably, be called "bumbling". Maybe Xbox can improve relations with whomever buys up most of their IP?
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