Third-party video game giant Electronic Arts, known for IPs such as Battlefield and Apex Legends, has today announced a massive company restructure.
According to CEO Andrew Wilson, EA Games will be split into two organisations - EA Entertainment and EA Sports.
This is described as a "next step" in the company's evolution, and will apparently "empower" studio leaders - allowing "more creative ownership and financial accountability" to make quicker and more insightful decisions tied to development and other related areas.
EA Entertainment is home to its own unique IP as well as licensed IP through "powerful collaborations", and EA Sports is obviously focused on sport - covering the likes of Madden, PGA Tour and FIFA (now known as EA Sports FC).
Laura Miele has been appointed President of EA Entertainment, Technology & Central Development - overseeing EA's key studios. Vince Zampella will lead the studios responsible for Apex Legends, the company's Star Wars games and the Battlefield series. Samantha Ryan has been assigned to leading lifestyle and blockbuster solo experiences, and Jeff Karp heads the mobile division.
On the EA Sports front, Cam Weber has been appointed this studio's President. David Tinson has also been given the job of EVP and Chief Experiences Officer, and Stuart Canfield has taken on the role of EA's new EVP and Chief Financial Officer.
Andrew Wilson mentions how "business remains strong" and how he's excited to bring "more amazing games and experiences" to more players around the world.
What are your thoughts about this? Let us know down in the comments section below.
[source ea.com]
Comments 15
So instead of one horrible organization there will be two.
I was looking through the sales last night before they went offline and came across Anthem...which was about 3 bucks. After laughing a little I thought, "Was there a bigger flop in gaming history?"
That aside - this probably makes sense. I think EA wants to go for a sale eventually and splitting the insanely profitable, all margins, never have to do any work one from the very middling one, maybe have a hit every decade if we are lucky one makes big sense from a wall street perspective.
Think that makes a lot of sense. I’ll keep it short for the keyboard hero’s that dislike EA.
@Cashews you were looking through the sales and yet in the same way said they have one hit a decade? Cashews, you need some nuts cause you aren’t you when you need a snickers. Eat a candy bar come back to earth and “recheck” those sales again. No really, eat that candy bar cause i know you will reply to the looked into sales and no success’s in a decade comment.i ain’t hungry or thirsty, i don’t need to make splash comments against a studio to gain likes, what time frame did you “look” into, so i know what to start off with, Mirrors Edge time frame or the more recent Dead Space remake, Dragons Age, etc etc, be more specific in what “stats” you looked into that the rest of us don’t know or have the same records to.
@Total_Weirdo same. Nothing gets alarm bells ringing like a big corporation uttering the word "restructuring" 😒
Do they become 2 separate companies or still in the same company, with 2 different studios?
Makes good business sense.
Hope that Entertainment stays in Game Pass
So where would a new "Mutant League Hockey" be developed? It's both sports and entertainment. Previous one reused their hockey game engine but it was highly entertaining to shove a player into the hole blown in the ice by dynamite only to have their body floating under the ice.
@Scummbuddy that was so awesome ! Sadly those days are gone 😭
I wonder if this has anything to do with the expected decline in sales from the FIFA franchise since the license has moved elsewhere? Perhaps this is to isolate it to not bring the rest of the company down if it loses the "cash cow" status?
Bring back EA Sports BIG….
@PhileasFragg the only license it’s lost is pretty much the word “FIFA” all the clubs and players stadiums and kits will be present.
The also will have to call the World Cup the world trophy or something but again have licenses for all the national teams. People that buy fifa will still buy EA football.
@PhileasFragg Anyone who plays FIFA every year will know that EA Sports FC will be FIFA 24 in all but name and will still buy it. Hell, it wouldn't surprise me if EA is advertising that fact within FIFA 23 at the main menu. Doesn't Activision advertise new Call of Duty games within the old/current ones? EA Sports FC will do just fine.
Don't know why, but this reminded me of this meme and I laughed my coffe out my nose - mild curse warning
https://youtu.be/p8L_5Qim9XY
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