Xbox Marketing Budget Reportedly 'Reduced' In The Wake Of Microsoft Layoffs

Probably for the best anyway. Microsoft does a lot of talking and marketing for a company that barely has released a first party game in years. They should stay quiet and just get their studios and release dates in order first.

They had a marketing budget? Could have never told with how little you see of their games anywhere.

MS marketing is sadly pretty much 0 in UK.

cant understand why they wouldnt market the s*** outta GamePass

Xbox had a marketing budget?

Literally the worst marketing ever so no surprise that they cut the budget, sending tweets is free and that's all the marketing I ever see.

Marketing is overrated.

I don’t actually think this is accurate. He posted that the same day Xbox had a booth at the Taipei Games Show. Also this is same guy saying Nintendo won’t be at E3 because they have “nothing to show”. Which I honestly think is not true either. They could have easily done a booth around Zelda.

MS never really does much marketing and has their own theater next to the E3 show. They haven’t technically be a part of E3 in a while.

Xbox who?
That sums it now and even more so now.

@stvevan
Totally agree all I have seen this weekend on national tv is PS5 adverts at prime time as well.
Also the odd Nintendo ones on lesser channels and not prime time.

They gonna make themselves unknown and obsolete if they not careful.

They already have less and less shelf space and free advertising at some Game stores.
They supposed to be growing not shrinking.

What exactly were they spending this "budget" on? Making refrigerators for iJustine and Snoop Dog?

Does the reduced marketing budget mean that Phil has to do all his presentations in an Uncharted 4 tshirt from Gamestop clearance racks because the usual Old Navy ones cost too much?

It's kind of funny though, people keep going on about Microsoft's deep pockets buying the world, meanwhile MS seems to be battoning down the hatches and sealing the money bin to ready for the zombie apocalypse. They know something CNBC does not...

After an ok start in the UK first year of the series consoles. Everything is turning totally Nintendo and PlayStation as the year kicks off.

Not necessarily always game related but tv adverts, the Mario movie, McDonald’s toys
The last of us series, PlayStation prime time tv adverts.
I see less clothes related to Xbox, more Nintendo and Sony in shops.
Less shelve space at stores.
No exclusive games on boards in the charts in the shops.
Ok Xbox not doomed but it’s like slow moving away from business exposure in the UK.

@NEStalgia again I think this guy doesn’t exactly have the right info. In the past, the E3 badge got you access to the MS show next door. My guess with the change in ownership Reedpop and MS couldn’t come to an agreement, so they gave them the line it’s not in the budget. But the same weekend he came out with that, Xbox was all in during Taipei show. I mean they had game demo booths etc. MS has already announced a June show, why could is ground traffic at E3 when they do their own online demo events?

@mousieone Zelda releases a month before E3 and E3 focuses on the future lineups, not the past. Though I don't believe that Nintendo has a very limited 2nd half of the year.

@Grumblevolcano I agree with that but Zelda is different. But regardless, we agree that the rumor about Nintendo is false; which is the sticking point here. Why believe the other rumor? Guy doesn’t know what he’s talking about.

@mousieone I don't think it's necessarily trade show budget related when talking marketing cuts. They DID definitely drop a good chunk of marketing across the company, that department took one of the biggest hits, so I have no doubt marketing budget was cut from XB, seems to have been cut company-wide, not just XB.

I just don't know what they actually had much marketing budget ON. I think they were spending lavishly on things that most people never even saw much of. The big refrigerators, the pop up "fan events" X01X style, but without anyone actually seeing it or hearing about it, maybe some stadium/sports contracts, etc. I think they were spending a lot on marketing that we never knew about because it was just bad marketing spend by clueless marketers (like those surveys asking what games you played, if you played them on (defunct..) Stadia, if you played non-GamePass games on GamePass, if the game was a board game(?!?!) just...lots of money spent on...nothing.

Then again, PS puts a statue of a robodino up on some middle of nowhere ski slope and the global media fawns over it. How do you out-market a thing that self-markets?

@Dezzy70 honestly i think its more trying to say to regulators... look at us poor MS in 3rd.

for some reason PX havent mentioned it but both EU/UK are set to oppose it.

@stvevan
Maybe but you can’t play that game for a long time. Already Xbox is slowly loosing more and more market share to the other two as each month goes by.
They will end up a very low third if they keep playing poor Xbox and not giving it bigs guns the marketing department. They will become not known outside of the Xbox fans.
The general public see what is advertised and promoted.

@NEStalgia so again the guy in this rumor is directly referencing a trade show, E3. He also went on to say in the same tweet Nintendo had nothing for second half 2023. Which insiders have debunked. Marketing may have been cut, but this guy doesn’t know that. That’s what I’m saying.

Now in the recent past, Xbox actually spent a ton of money for the marketing P5R for GP. While Atlus may have handled how it, was marketed; they paid for it. Personally though I don’t think MS would have done that big display, but I think it worked. MS does have really weird marketing choices, I agree with that. They hired a new marketing person last year I think, yo help with direct style shows.that tells me they want to do away with traditional trade shows at least for the US. Which the reality is do they help in the US?

@NEStalgia
Perhaps they can get the Rock to do a 2 second promo with a Xbox fridge on his head. 😂

Currently they have not a clue or not bothered marketing wise.

I’ve heard over last weekend socially people mention the last of us series and McDonald’s Nintendo card board toys.
Not games but definitely public awareness.
Xbox not mentioned as most weekends.

@mousieone I think Microsoft not being at E3 is just them wanting to be flexible regarding when they can do their summer showcase. Tying themselves to E3 limits room to manoeuvre if something changes from their expectations like the status of the Activision acquisition.

@Dezzy70 to be fair it's hard to mount a marketing campaign against brands that are built in cultural icons. Nintendo is practically a generic trademark for video game with a mascot more recognized than Mickey mouse. Playstation has just been the default in gaming for a whole generation of kids plus an icon from back in the day. How does any company barge into that brand presence? I don't know. But whatever it is Xbox isn't doing it 😂

Xbox in the 360 days did have, in the US, that default gaming stance.... Though just like PS4 taking off because x1 sucked massively, I think a lot of 360s success was just landing first, and then PS3 pricing itself out of being a realistic competitor for half a generation.

I feel like in gaming, success is less about what you do right and more about your competition doing it all wrong. And whoever leads stays in the lead until they eff it up beyond saving.

In other words Jim Ryan is the biggest tool in Xbox toolshed....

@Grumblevolcano yeah and that makes complete sense. This guy, though, not so much.

@NEStalgia except right now Jim is delivering.

biggest 'tool' is your best bud Phil, who is too busy complimenting AoE controls...

@NEStalgia
You have some great points and yes some of the 360 success was due to releasing early and Sony being arrogant.
But Xbox had big AAA games and names like Halo and Gears of War and Forza lead the way.
With side games like Fable etc as well.
Also many third party exclusives and very good PR and advertising for Xbox. The UK public wanted one.
Also at the time I think they had FIFA and COD advertising rights etc, massive deal that was.
Xbox was on fire in the 360 days.

I thought and thought wrongly they would be with the series consoles, but with a lacklustre Halo Infinite and 2022 lack of must exclusives it all be messed up now.

PlayStation is still on a roll from the first two years of PS5 with their exclusives. Nintendo they on a big role now with the Mario movie and BOTW2.
Both companies advertising etc.

I come on here, moan and advise Xbox for fun.
But finally I feel now, you can only lead a horse to water and can’t make him drink it and am I also really flogging a dead horse, compared to the competition.

I’m typing this whilst playing Hivebusters and think Xbox you can do it or used to do it. Either way it all seems a shame some how.

@NEStalgia
Xbox should get back to what they were good at the 360 days.
Managing their studios closely, getting them to focus on one big AAA at a time only and paying third party studios to make exclusive games.

Also if I had my way it would on series x console only get rid of the series s and no PC or cloud.
The PC and cloud can be done after the series x release by a subcontractor studio.
Keeping your main studios focused on the next big AAA game.

Dam is that what Sony and Nintendo do now so well, what Xbox used to do all those years ago in the 360 days.

@stvevan I said on Push and I'll say it again here: Jim is delivering profits to shareholders. Fine, that's his job. In terms of delivering to the consumer, we haven't seen what else he's "delivering" because it hasn't been delivered yet. Other than tv shows and movies, that is. Everything to now, he's just following through with what was set up before his time. I get that his marketing plan works for the purpose of shareholder returns. That's cool but that's not what consumers are interested in. Other than that he's "delivered" on sequels to games that were set up to be sequels of games that were hits set up during his predecessor's time. Those are great games, but they have nothing to do with him.

I really don't get why some people feel the need to try to defend an executive that blatantly is out of touch with or hostile toward the market said individuals are part of on account of the fact he's delivering ROI by focusing on someone else's market. You can like PS without forming ranks to protect it's bean counter executive management that's committed to replacing you as a customer with a more profitable customer elsewhere.

@Dezzy70 Thing is, I think there's rose colored glasses around the 360. They had Halo. They had Gears, which was really a 3rd party contract with Epic. They had some odd hits here and there like Crackdown (I read recently that RGG was actually inspired by Crackdown for LaD/Yakuza!) They did have Blue Dragon/Lost Odyssey. But other than Halo and Gears, none of that was the console's success. It was being the lead platform and marketing platform for almost every third party that drove their success. And that came mostly from Sony screwing the pooch on PS3, especially for devs.

Losing PC makes no sense for them. Heck, even Sony's going after PC now, and MS has never been in a war to sell the most CONSOLE'S. MS sees consoles as a dying dead end. They're And they're mostly right. Even at full power, if you include mobile and PC, consoles is a TINY fraction of the total gaming market? Who'd fight to be king of the kid's table, when it already has two kings? That wouldn't make sense, consoles are not the future. We like them for what they do for us cheaper/easier than PC, and more reliably than cloud (for now.) But they're not the future, they're the past, with a useful present. For all the grief I give Jimbo, he at least does understand that to some extent, but is committed to milking the whale till it washes ashore.

When you look at MS' portfolio of studios, INCLUDING ABK, notice a trend? Most of them are PC-first studios. Console is an afterthought. And including AoE, PC is MS Gaming's original focus, way back to Sidewinder peripherals before Xbox existed. I don't think they're doing it wrong. Honestly I think "PC gaming made into console form" is the main appeal of Xbox to begin with. Always has been. It's what Steambox wanted to be but wasn't quite it.

IMO I think their biggest mistake is NOT doubling down on that. Support 3rd party VR, emphasise keyb/mo, bring in mods, heck bring in alternate digital stores (which they might do.) X360 was the PS3 that never was. They could have held that position but they screwed it up and returned the ball to Sony. That ship sailed. They need to pick their new direction and not try to be 4 directions at once, though. I don't think they want to be king console, they know that's a small part of the market. IDK that Sony wants to be king console anymore in the future either. That's why they're focusing on GaaS and media brand empires.

@NEStalgia i have no need or desire to protect Jim, you brought him up because of your personal dislike of him.

however you want to try and spin it, currently Jim/PS smashing it.
GoW, sales up, innovation in VR, interesting marketing.

what is big gamer non corporate Phil offering up?

@NEStalgia
Some extremely valid points on more than being king of the consoles in the future and I totally agree with you.

But you don’t want to make yourself to obsolete or low down in the current market to the point no matter what you do you are extremely struggling moving forward into the future.

But I see what Microsoft are doing they are keeping all bubbling ok and buying their way into studio wise to become the master of software on all platforms world wide.

@stvevan
Hey peeps, chill about the suits they are just corporate Lorna doing their jobs and probably dictated from above by company business strategy and plans.
Jim and Phil have their faults.
Jim just continues on from the amazing legacy of the PS4 and great AAA exclusives and Phil just buying up all the studios he can 😂😂😂

@stvevan "Jim" isn't smashing anything PS is selling, GoW is selling, because it's PS and it's GoW, and he hasn't broken anything that was working before he sat in the chair. We're not talking about a Kaz Hirai that did amazing things to right a singing ship, or a Jack Tretton that built the house of cards with his own hands. I'll nod that the new marketing is interesting, but just "interesting", there's nothing particularly special about a high budget, questionably useful marketing campaign for a product that was already the runaway leader before it.

And I take big exception to including Jim and VR in the same sentence as a good thing. As a huge PSVR fan, that's one of the biggest bones i have to pick with Jim. From the moment the PS5 was about to launch Jim basically flat out said they're not interested in VR. Then 2 days later the Japan hardware department announces it with pictures. Here we are at launch, no marketing, no blog, no SoP, an incomplete store page that doesn't even list half the games and is a total mess that ignores VR2's existence. It's very clear Jim does not care about PSVR2 very much, is putting little resources or attention above minimum into it at all and is more than happy to let it take the Vita route unless it happens to be an unexpected smash hit. He has a SOCOM Sitcom to produce or something else more important. If VR2 is successful, it's in spite of Jim trying to push it off a cliff, not because of his heroics.

I think "Jim is a great leader for PS" is an easier statement to sell the average Xbox fan than the average PSVR fan right about now....

@Dezzy70 Agreed, Xbox has mostly through 2022 taken a weirdly low key approach and has kind of burried themselves behind a wall. I'm very certain it all has to do with their attention on ABK and while I think ABK might be very beneficial to them long term, I kind of hate that it ever existed because it stole all the momentum they were building, put them into a weird holding pattern, and let the tight competition just evaporate.

The interesting question will be: IF the get ABK will they effectively use that acquisition to make big sudden shockwaves? And if they do not get it, do they have a sound plan B?

Atomic Heart on Series X just updated to full download from place holder 78.66gb.
Down loading it now on Game Pass.

@Dezzy70 "Down loading it now on Game Pass."

Didn't you sell your Xbox? Or are you playing PC now?

@NEStalgia
I got a new Series X, I know crazy 😂

@Dezzy70 ROFL, I predicted you'd get a new one when Starfield launched. You didn't even last 2 weeks, lol

@NEStalgia
I know, actually looked at GP and what was releasing I like and thought.
Atomic Heart
Wo Long
Redfall
Have GP until March 2025 anyway.

Enjoying a gears 5 replay on Series x.
Have all bells and whistles on Dolby Vision and Atmos though 65” LG C2 and Atmos sound system. And yes I think come on Xbox you have that studio and the capability.
The game is my Xbox graphics game.
Remember in the 360 days I sold about 4 Xbox360 to friends off the back of the original gears of war being played round my old house in the old days.

Starting legit think this is the last generation of Xbox as we know it.

Their marketing was already terrible.

@Dezzy70 @NEStalgia Two of my favorite people on push and Pure, no way i couldn’t throw myself into this topic. I am not sorry to ever say Xbox is my favorite brand in gaming and yet they do everything to make it more difficult for us fans. Marketing today is an area of improvement that xbox needs, sure Mario is more popular than Mikey Mouse, sure Sony is loved no matter what they do, cause they were anointed the adult platform for games. People outgrowing nintendo fell right into the PlayStation brand and outside of the 360/PS3 era, most of them has stayed with the platform. Ever heard of the saying two is company, three’s a crowd? Hope not cause i am the 3rd wheel in this conversation HAHAHA, but that is where Xbox was in the beginning and finds itself again. They have their regulars like us, but they don’t have the IT factor, they need some leverage and to me it’s more than being the PC in a box. Great games sell is all i ever hear, and largely thats true. But Sega had great games at launch with Dreamcast and people waited for PS2. So i think it takes more than to say Xbox just needs more AAA games, even tho that will help. It won’t make people starting saying and thinking Xbox first over PS4, PS5 and the down the road PS6. What that IT factor is i don’t know or i would be making more money and employed by a big tech company. For Apple it was the iPod. That got people looking at Apple differently or looking at them at all. It snowballed from there. But that is a different area than video games, video game players are very brand loyal, nostalgic and tend to play where their friends and family are. How does MS catch that lighting in a bottle? I don’t think that type of success comes from paying for more Ad space for Harry Potter or Dead Space than Sony. GamePass at the moment is the main draw and when the games start to hit that service and stay, that should gain some interest in the brand in the next 2-5 years. But i have always had this vision of what made the PS2 a huge success outside of the DVD player and it was GTA3. Xbox needs a cult shifting game exclusive that draws in the type of hype of a GTA, and that boys as we know don’t come around often if ever for most studios. Short of that, Xbox might just stay in 3rd place and still do decide numbers and that’s ok, but please fix up the Ui and don’t release it in 1080P while Sony launched in 4K HDR. Don’t play catch up in area’s that seem so trivial to get right from the start. Series X two years in feels like it’s playing catch up and still not fully cooked. If you agree with some of my comments let me know, and what you disagree with let me know, i love talking and learning from you both. You both keep me company and informed and challenged to learn more from. I really enjoy it and thank you both for being my friends. I know all 3 of us want to see the best from Xbox, i have been gaming all weekend on the Dual sense Edge, something i have paid $200 for and when i put it down and pick up my elite 2 or stock Series X, I think to myself, please Xbox get it right with the games, Ui and services. No matter how hard i try and become more than a exclusive sony fan, i can’t seem to do it.

Advertising in Japan equals zero. Yes, 90% of game stores do not have an Xbox section. (There may be a used Xbox 360 section)
Can it be reduced any further?

I haven't seen much in the sense of TV ads but I see Game Pass on the internet quite often.

@Green-Bandit Awww, thanks

IDK, I think we tend to overanalyze the market. I think even the mfrs overanalyze the market and end up with bad conclusions. GTA3 was important. PS sure thinks GTA3 was important as they're all in on buying up perks on GTA since then. I'm less sure. Did GTA drive PS2? Or was it sports games? Or was it FFX? Or is it really any particular game?

We, AND the industry execs keep trying to find the secret sauce that makes a console or platform THE console or platform. The fact that all 3 companies have at one point found that answer and then lost it, sometimes finding it again, sometimes not makes me question that there really is an answer. Just like becoming THE hit GaaS. Or THE hit mobile game. I'm not sure you can predict it or TRY to become it. I don't think you can strategize how to get there.

When you look at the whole history of video games, it seems in hindsight most evident that the winner never planned to be there, and didn't have a particular game plan that did it. Mostly they were simply THERE. This industry seems to follow a rediculous inertia. Whatever's the most popular product is almost the only product that matters. The masses want to "play games", they look around and see "what everyone else plays games on", they don't really compare what they want, what features matter to them, even what "exclusives" are available, they just look and say "oh everyone plays this CoD thing, everyone seems to play on PS4, PS5, X360, whatever is the IT console at the time....and that's the one they buy. And absolutely nothing changes that momentum until the IT console does something that takes themself out of the running, or a competitor does something innovative on hardware that instead of leading to catastrophic failure leads to runaway success. By chance.

Rewind back. AAAALL the way back. Ok, not quite to Colicovision. But at least back to Atari. Atari = video games. There is no other that matters. You don't "play games", you "have an Atari". There was really no room for anything else in the gaming space. Until Atari released such a torrent of absolute garbage that nobody bought it, and retailers wouldn't carry it.

In comes Nintendo. Against all odds, of a dead industry concept, Nintendo comes in, sets up an appealing proposition. Sure they built it on Mario, but it could have been DK, it could have been Pong 3: Return to Pong. Doesn't matter. They were THERE. Everyone everyone else wasn't. So they're a monopoly. Sega offers a good challenge, but they never really rivaled them, truly.

Nintendo had consumers on a string. You didn't "play games" you "played Nintendo". But one place they went wrong, was devs. They were abusive. Tyrannical. Devs abhorred them. They didn't make games for Nintendo because they liked them, they did it because that's where customers were.

So Sony came in and played nice with devs, AND had a new optical data format that could store better audio with FMV video, while Nintendo had expensive tiny cartridges. The result? They got the third parties making games for them and NOT for Nintendo because the games made for one wouldn't work on the other, "everything" was PS2 exclusive. And the console was the cheapest. It was a no-brainer win, the cheapest machine had the most games, and most of the biggest games.

So the trend stayed with them....until they blew it. They came in a year late and 3x the price of X360, and to boot, had a platform devs hated. They took the "delete yourself" meme to a new level. So momentum turned to 360 because it was the only viable choice. And the momentum was theirs.

Until they removed themselves....mandatory spy camera, high priced, under powered, and bad policies with a focus on "not games." Suddenly cheap powerful and game focused PS4 looked great. PS4 was really a lousy console, but next to X1 and WiiU it looked great. And so momentum is with them.

The only real change is Nintendo managed to create their own market without competition, thus being free of the whole inertia thing. Nintendo players buy Nintendo things, and there's no where else to go. And their pricing reflects that. If someone else jumps into their arena, they'll lose position fast.

But through the whole history of gaming, no platform ever became the "IT" platform because of something they DID do. They became it because they were there while the previous "IT" platform did something very wrong. The only exception may be PS coming in with optical media....but, of course they originally were working on that with Nintendo..... and being cheaper + being dev friendly while Nintendo wasn't, I still think had a bigger effect.

If that really holds true, that means it doesn't really matter WHAT MS does. They're not going to be the "IT" console, and they're not going to steal that momentum, no matter what they do really. The way that happens is they have to endure and simply "be there" for whenever Sony decides to damage themselves severely. Which comes back to Jim being the biggest tool in MS' toolshed. Their rise to glory depends on Jim's messing PS up. Then we just flip the meme, MS becomes tyranical, PS ditches Jim and becomes awesome, and they want for MS to screw up.... Such seems to be the unshakable inertia of the gaming consumer. At least in the console space. PC.....there's a new king every month.

@NEStalgia makes sense, all 3 have been on top and all 3 have made huge mistakes handing their lead and efforts right over. I do think in time GP can be a difference for Xbox. Maybe not eating Sony’s marketshare much, but at least putting xbox close. I’d like to see Xbox do 80 million a gen at least. If not closer to 90 and at that point Japan is the tipping scale and some of Europe and it’s basically even. With the right games and GP i think they get there, i need to remember the studio acquisitions are still very early and we haven’t seen this whole game plan play out yet, which if i have it correct would be a AAA game hitting GP every few months. That alone could be Xbox’s answer to luring in new gamers. I just remember loving my Original Xbox and it not having GTA3, and that felt huge. Granted i just played it on my PS2, but my friends wouldn’t get a Xbox cause it didn’t have it, and you are right there was more to it than that, FF, Devil May Cry, Ico etc etc. Nintendo just announced the Direct for this month, that will be a Zelda love fest, maybe Xbox will do its Starfield showcase in March.

@Green-Bandit I think GTA3 vs Halo was still a meaningful comparison back then though, so it wasn't all one sided. Halo 1 was a revolution in FPS games. GTA3 was PS only mostly because PS was already by far the dominant lead, but it's not like there wasn't the Halo camp that was all in on XB because of it. I'm not sure that game really marked THAT much of a distinction for PS, anecdotes aside.

I think Starfield presentation might go along with the "Not E3" presentation with a drop right after. That would be a big hype moment for them for the "core" gamer....and a Bethesda game is aimed right at the "core" gamer. They're not doing E3 itself, but so far they've never not held their showcase "E3 week", even when there's no E3 at all. June release...June showcase. Especially with how well Hi-Fi Rush went down I could easily see a big segment on Starfield at the (already announced) showcase (presumably E3 week), followed by post-show Starfield content, along with an "available later today" announcement. If Sony and Nintendo are ignoring E3, and all eyes of the core market are looking for their "big" E3 moment.....I think that would have a place in E3 history. Not based on any valid rumors, but that would be an impactful delivery.

Which probably means they won't do it

@NEStalgia that would be a huge deal for Starfield. I would love to see that go down. I can’t wait to see what Xbox shows this June. I hope they really have some bangers and get people excited. I am excited for Redfall, not super excited, but i want to play it cause it’s in Unreal 5, that will be my first taste of UE5 for a shooter. I think killing vampires will be fun also. Starfield will be a big game for years to come, so much updating and expanding it, that it will have legs for days. June is a big month for the Xbox teams and I believe one or more of them will deliver.

@Green-Bandit
I’m not sure what they really need to do.
But I think a bit of everything in all directions
A totally attack in all and every direction would help massively.

Strange but true story.
So October last year my nephew about 8 played my PS5 and was set on getting it for Christmas 2022 he loved it was mad on it and loved some of the games.

Anyway time went by and his excitement was strong for the PS5 and then all of a sudden the first week of December 2022 he said I don’t want a PS5 want an Xbox series x.

Well his parents have not a clue I’m the massive gamer of the family.
Anyway sort of spoke with him and it ended up a couple of friends had Series X from school.
Also when we all went Christmas shopping the Xbox games on display were more his age, Lego, Crash etc.
So that was it he got a Series X, and now has game-pass thanks to me as well.

So there you go, sometimes you never know how and when it is going to hit what game console then young ones want.

@Green-Bandit
PS. currently playing Gears 5. With all the bells and whistles.
If Gears 6 isn’t the game and graphical series consoles Tour de France AAA, then something is wrong. Bring it on.

@Dezzy70 Yeah part 5 on a Oled looks insane, Gears 6 will be special for sure. Glad he got a Series X, GP will give him lots of choices to try new games ,He will love that.