You probably know by now that the UK's Competition and Markets Authority (CMA) is proceeding with a Phase 2 investigation into Microsoft's acquisition of Activision Blizzard, and now in a new post on the UK government website, the CMA has laid out its plans for the investigation as well as encouraging the public to get involved.
There's nothing particularly new in terms of the overview - the CMA has confirmed it will be looking into "the impact of the merger on other console gaming platforms", "the impact of the merger on multi-game subscriptions (such as competitors to Microsoft’s Xbox Game Pass)", and "the impact of the merger on the future of cloud gaming".
Here's how the CMA describes the Phase 2 process:
"At Phase 2, we build on our work at Phase 1 and gather more evidence from the merging businesses and others to investigate potential issues with competition that could arise as a result of the merger."
"If we find no competition concerns, the deal can go ahead as planned. If we do find competition concerns, we decide how these should be remedied. For example, this can include selling part of the business or prohibiting the merger altogether."
Interestingly, the CMA is very much interested in getting feedback from the public, and there will be two stages during the Phase 2 investigation in which this can take place - the first is in response to the recent "issues statement", while the second will be in response to the CMA's "provisional findings" during the Phase 2 process.
"Evidence and views should be emailed us at [email protected]. If you wish to provide attachments, please ensure that they are either in Word, Excel or searchable PDF formats.
It will help the team if you can indicate any confidential material (including whether you wish to be anonymous) and provide a non-confidential (redacted) version of your submission giving reasons for your requests for confidentiality as we may publish some or all of your submission."
As things stand, we could be waiting until March of 2023 until we get a final verdict from the CMA about whether the deal can go ahead, so don't expect a quick resolution! Microsoft has seemingly been getting frustrated about the situation recently, suggesting that Sony's "self-serving statements" concerning Call of Duty haven't helped matters.
What are your thoughts on the CMA situation right now? Let us know down in the comments below.
[source gov.uk]
Comments 81
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God help them getting feed back from the public.
If they ask the wrong or right group it could swing full one way or the other, on opinion 😂
This is not very professional.
I am not saying there is any conspiracy or anything; but it's very interesting that one region where Sony absolutely dominates the console marketspace is the place getting the most scrutiny over this merger.
I don't know if this is common practice to do this in the UK; but I have a feeling the overwhelming majority of people will say that the merger is bad.
The amount of people I see commenting on here and pushsquare either moaning about Microsoft or moaning about playstation, this is your chance to make your comments mean something so both sides should use this to write your views to them. No point keep ranting on articles that won't have an effect.
Well, they could read the more professional and customer-biased brazilian decision and call it a day.
This has got to be a joke... 🙄
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This is not going well for Microsoft at all.
And now with CMA getting feedback from the public in a country where Sony has more than 2 million consoles in peoples homes with an almost religious following, yes definitely not looking promising.
At the risk of upsetting members here, I really think Microsoft should seriously reconsider this whole process, maybe go for a less contentious takeover like Ubisoft or even EA -if they really must. I personally don't think so.
Is this the usual process then? Drag your feet for so long that you can see bone and then ask the public which are undoubtedly pro PlayStation.
@Sol4ris I agree with this for sure. I'd just accept defeat on this one.
Madness that they would be asking for fan feedback. That cannot go well.
I could probably cut and paste one of essays from here though
I thought the UK couldn't stop the deal entirely? The UK CMA said, "or prohibiting the merger altogether."
So the UK can stop it entirely then?
Now it's public opinion this is where every PlayStation fan will advice about stopping this.
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@Sol4ris
I have series x so don’t take this the wrong way but Xbox could have had 2 million series x/s in the house holds had they released more exclusive AAA and done some dam good marketing and advertising and special bundles.
I am definitely not a fan of Sony and recently sold my PS5 but the dam company know how to do the busy and get the sales.
@Kaloudz well The CMA isn’t tracking the location of these responses to make sure it’s UK only or also not dummy accounts.. Does that sound like something they normally do?
@Snake_V5 what they can do is not approve the merger. Then parties go to a deal table and cessions are usually made. However, if they still can’t agree MS has a number of legal options like taking the CMA to court. Or jerking windows/office out of the UK. The former is costly but more likely than the latter, which could be costly depending.
I mean MS is an American company they could opt to not sell their product in the UK. I don’t see that happening but it is an option.
@Snake_V5 well the CMA forced facebook (Meta) to sell Giphy.
@UltimateOtaku91 edit: I was thinking for something else Meta had to do recently my bad.
Yes they ruled against GIPHY/Meta but Meta accepted the ruling.
Just like NVIDIA stepped back.
However MS has already signaled that they will fight for this, so if the CMA doesn’t have reasonable concession; they’ll sue the CMA in court for and overreach of power.
@Dezzy70 I did the same. I've just sold my PS5 after getting a Series X
So half a million emails saying
Mergey mcmegerface
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This starting to get absurd, asking the public about this is bound to be biased and unfair how ever you see it.
@Trmn8r yeah totally submitted my 1000 word essay 🤡
@Dezzy70
I have series x so don’t take this the wrong way but Xbox could have had 2 million series x/s in the house holds had they released more exclusive AAA and done some dam good marketing
Could, should, would, but Microsoft didn't and here we are. My point was that this step by the CMA will basically just reinforce which is the most popular console in UK. The answer to that its public knowledge..
@mousieone Facebook did take CMA to court though.
https://www.monckton.com/cma-prevails-against-facebook-in-the-court-of-appeal-ben-lask-acts-for-cma/
@Sol4ris Well, most popular console period really...
@Sol4ris
My point I am dam sure Xbox with the series x/s could have been the most popular console in the UK. Then the CMA public survey results may have been a bit more favourable for Microsoft.
I don’t have much sympathy for Microsoft with Xbox they are reaping what effort they have sown.
Dear CMA
F*ck you, I want this deal to end because I'm sick to death of hearing about it and want Sony to stop crying about how unfair it is, despite they themselves are locking third party games to their system. Also, I want Activision games on Game Pass so I can play them sooner than having to wait till 2023.
Your sincerely
Solidchief
@TheGrimOne
Welcome to that crazy club over here at PureXbox.
Be careful what you say 😂😂😂
@Solidchief
Can I second that
@Snake_V5
Well, most popular console period really
This is about UK, but you are correct.
@Dezzy70 Yep. Hearing about this deal nearly every week is getting on my nerves.
@Sol4ris Thanks for agreeing 😄
@Dezzy70
Dear Lord, mate. I know, you know, everybody knows Microsoft could and should have done better 😅. But I'm sure they'll live 😉.
@UltimateOtaku91 well tried but it looks like the case was dismissed without actually going to court. Could be wrong. But The court felt Facebook wasn’t comply with the CMAs request and dismissed the appeal.
@Sol4ris
Of course they will live they mega rich
And hopefully we will start to some some fruits of their labour between now and end of June 2023 with the promised release of Redfall, Forza and Starfield. Because if it don’t happen they would have hit an almost all time low for me, just being honest.
@Solidchief
Let’s hope it pushes through very soon.
@mousieone still a strange one that case, I mean it was just a gif company, just shows how strict the CMA are.
@BBB lol Boris Johnson to get re elected will top it off
@BBB
I’m going for next prime minister as I can’t do a worse job than the MP clown department are doing at the minute. 😂
All I know is a lot of money is being made by the very rich with these ups and downs with hedge funding etc.
@UltimateOtaku91
Currently Boris seems the most sane out the lot of them.
Also with all this drama about the CMA over the last 2 months, nothing has got mentioned about the FTC, its like they have gone quiet all of a sudden.
@Dezzy70 yeah I agree, I enjoyed the bloke but that party gate scandal ruined him. I don't see a solid leader out of any of them.
@Dezzy70 Haha, I will be on my best behaviour!
@UltimateOtaku91 the FTC is notoriously quiet. That’s why all of us Americans are finding the CMA oddly loud. Not to mention someone over there needs to learn to do a press release. Emojis are weird.
I don’t think it’s strict or not strict. I think it just depends on how strongly they feel it will or won’t damage the markets. I’m sure someone else could be seen as “less strict”.
@UltimateOtaku91
If it wasn’t for party time he may still be in power.
He is the local MP still about 20 minutes up the road from me where I go shopping sometimes.
It’s worth noting this isn’t a government body but
https://www.uschamber.com/finance/antitrust/u-s-companies-foreign-competition-agencies-must-all-play-by-the-rules
Apparently US business aren’t super happy…
@StylesT just to let you know some complete no lifer Xbox fans are gonna beg for the deal to be approved.
Ah yes, just like Brexit...give it to the public. Am sure it will end well. 😂
@Sol4ris EA would be way more contentious to causal fan boys you lot CONSTANTLY moan about.
@BRT15 aye, someone in this very thread claims “Boris is the sanest of them all”
We need to not allow these people to decide anything.
It’s like people don’t actually understand what has happened or what is happening and why….
@Stocksy Plenty more logic behind it...they get to play extra games day 1 for no extra cost if you have gamepass...why wouldn't an Xbox owner want it
The CMA is in open beta..
If the CMA are asking for public feedback maybe it shows how out of touch they really are with what's happening in the computer game(that's what they will call it in their offices) industry.
@UltimateOtaku91 I knew it!!!
‘Please do not let us do our job, please do our job for us.’
Checks the date… okay it’s not April Fools…
Opening this up to the public is just asking for trouble. This is the CMA’s invitation, they should be the ones looking into this. There is ugliness on both sides and getting a bunch of fanboys involved isn’t going to settle anything. It’s going to confuse the CMA members who are clueless on the subject even more.
Trolls incoming. Expect about two helpful and knowledgeable submissions.
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It would be crazy if the CMA ponies agreed with Sony's arguments and didn't approve the fusion while asking for fanboys feedback, and Microsoft was forced to not sell Activision Blizzard games in UK, including the PS copies, all because of Sony's hypocrisy. Imagine Sony learning that Call of Duty can't be sold in UK because of them being stupid. I don't know what CMA's power is but Microsoft would still fight for it like somebody else said.
Makes me wonder what happens next. If it doesn't go through how will it affect Xbox? 😐
@Banjo- It Would be weird if Activision Blizzard games were not allowed in the UK after the deal ends. I can just imagine a sleazy guy in a alley opening his trench coat to reveal the latest Call of Duty games.
@TheGrimOne it will make Xbox go for cheaper and better publishers like the $20 billion Take Two, getting GTA 6 and red dead 3 and Bully 2 as exclusives, or go for the $5 billion Capcom, they can get a bunch of small publishers that have better games
@BRUTALSAM I like the sound of that even better than the ActiBlizz deal hehe. I guess it's better from a business standpoint to go for the bigger studio but seeing some smaller studios get a chance would be awesome.
I've seen people writing "Xbox is finished" if the deal doesn't go through. Just annoyed me a bit.
@Snake_V5 "So the UK can stop it entirely then?"
Almost certain they cant. Worst they can do is force Microsoft to divest all ownership on any UK based operations, something Microsoft would likely not find ideal but would not stop them from owning the IPs.
More likely they would stipulate some conditions. In more traditional situations, its divestment of local operations of some sort. For example, the EU forced Disney to divest themselves of all European National Geographic and History Channel operations, but they still own those things around the world, and they also own the content created exclusively for those channels. Its just the channels in question are operated by some third party in the EU.
Given the whole point of contest here are IP rights, it's unlikely they would have the power to be able to satisfy Sony or its fans. They might, though, force Microsoft to agree to some silly thing like "any CoD make in the next 10 years needs to support Sony platforms."
Let us organise a public hearing with 14 years old fanboys on both sides of the table. Unbelievable …
@Stocksy
EA would be way more contentious to causal fan boys you lot CONSTANTLY moan about
Except its not so much about the fanboys moaning, its about whether Sony throws their toys out of the pram or not, so far Starfield, ES and Fallout seems not to bother them much. COD seems to be their only bone of contention.
See, I like to have a good moan about the FF games here but with your lot, its like shouting at the clouds 😅.
On a more serious note, fu*k anyone who even contemplates of supporting any comeback for the inveterate liar, charlatan and utter con artist that is Boris Johnson..
I guess it’s only fitting that a government department is as professional as the current U.K. government is. What a joke all round. When the inevitable occurs and the CMA blocks the deal, I look forward to Microsoft taking them to the Supreme Court and a ruling being made against the CMA, again.
@Tharsman Actually since Brexit the CMA was given far reaching powers by government, they forced Meta to sell Giphy this month, globally not just locally.
They CAN kill the deal.
@mousieone Perhaps these American tech giants should pay their taxes in the U.K. and Europe properly then, karma is a b****.
@BRUTALSAM @TheGrimOne I'd love Microsoft to acquire Square Enix just to end those marketing and temporary exclusivity deals that Sony push again and again to hurt Xbox (but not PC) players... 😁
@TheGrimOne @Solidchief One possibility is that Microsoft created a new company or hired an existing one to sell their games in UK, like Nintendo did in China. It would be weird but I don't think that Microsoft will give UK up so they'll find a legal way. Perhaps, they'll just sue CMA like S1ayeR74 said.
@StylesT what?!? So you are one then. You’ve literally said it’s ok to be biased because you get benefits. I have a GPU and I think it’s an awful idea. But I’m not selfish.
@Sol4ris I agree. My comment was a response more to the constant narrative that anyone that opposes the deal is a Sony fanboy and the deal can only be a good thing. Which is such a biased. “I want more “free” games on GPU” we all do.
Sony should challenge it just like Xbox would. I’m not emotionally invested in either massive corp. i own both. I want more independent thriving publishers and studios not less.
I don’t want all these masssive IPs fitting in under one corporation calendar budget and release schedule.
@Stocksy That's adorable...you aren't selfish baha....ofcourse I am for the deal as I erm save money.....and the fact this deal all centres around cod..it opens the door for lots of people to save money as you can play on pc game pass or stream on any device games...so it's saving everyone money...and the fact you can still buy the game on playstation...the only thing changing is lots of people saving money
@Banjo- That does concern me a bit I have to admit. The possibility that Xbox wouldn't sell their games in the UK doesn't sound good 😐
@TheGrimOne I'm sure that they'll find a way to do it, don't worry!
if i was MS and i lost to the CMA i would tell them to F off and just not sell me ***** there, then once i got activision id flip sony off by making that third cod a remake and then make COD PC and XBOX exclusive whether its timed or full but id be very spiteful to both the CMA and SONY.....
Pro deal, having all consoles, I think we all will benefit from this (short term). Maybe a tiny bit more PS fan because of their SP experiences but this deal not going through would feel very weird after seeing what PS got to do on the gaming market (still doing) all those years. I understand MS for buying stuff since PS pays to keep 3rd party games off the MS platform (or paying to keep them off GP). The CMA uses too much Sony Playstation & too little what is good for the consumer. Crazy that a leading game company like Sony can control the narrative here. It's all business at the end of the day but Sony didn't do MS any favors over those years (+ MS didn't go all-in before & hopefully learned a lot from the past). They are all-in now so MS is just not going to let go. You reap what you sow (paying for keeping games off GP?).
Maybe Sony will start making decent FPS games again because of it! (+ stop being so arrogant & start doing some pro cosumer moves). MS has done great on that part & I hope it will stay that way & never become arrogant themselves.
Sony needs real competition & adapt (like €80 for a digital game isn't logical for one)
Good luck for those who need to check the [email protected] emails
@Banjo- to be fair i don’t think Sony have been hypocritical. Sony have never acquired an already huge, established dev company an made their games exclusive. Sony buy little known devs that no one really cares about an turns them in to world beaters! If Sony bought say EA an made games like Fifa, NBA, etc or Rockstar an made GTA an Red Dead exclusive i’d that’d be a ***** thing to do. MS have recently said they’d like to make COD like Minecraft, available on everything which is fine and a smart move. That’ll bring in heaps more cash than making the game exclusive. There’s not a single valid reason to make COD exclusive other than to hurt Playstation. This is wrong an a ***** move. I’m all for exclusive games, competition is good but exclusives should be just that. New, exclusive games. Not simply throwing ya cash around buying already established games an stopping other platforms from playing them.
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