![46% Of PS4, PS5 Owners Interested In Xbox Game Pass Based On Activision Deal, Says Poll](https://images.purexbox.com/6f114f636ff6e/46percent-of-ps4-ps5-owners-interested-in-xbox-game-pass-based-on-activision-deal-says-poll.900x.jpg)
There's a poll from the research team at YouGov getting a lot of attention today despite being first published back in January (it was spotted by VGC), indicating that nearly 50% of US-based PlayStation owners would consider subscribing to Xbox Game Pass based on the addition of Activision Blizzard games to the catalogue.
YouGov surveyed 1,200 US adults and 1,200 British adults back in January and found that Call of Duty was the franchise that non-Xbox Game Pass subscribers were most interested in, with everything else far behind.
Meanwhile, here are the statistics for non-subscribers who "would consider" signing up based on the ActiBlizz deal:
"Xbox Game Pass is a subscription service where users pay a monthly fee between $9.99 and $14.99 to gain access to a large library of games. The inclusion of which one of the following video game franchises in Game Pass would MOST make you consider subscribing to Game Pass? (% of gamers who do not subscribe to Xbox Game Pass)"
[Figures indicate the respondent] chose any Activision franchise:
- Xbox Gamers (US) - 43%
- PlayStation Gamers (US) - 46%
- Nintendo Gamers (US) - 46%
- PC Gamers (US) - 42%
- Smartphone Gamers (US) - 27%
- Xbox Gamers (UK) - 48%
- PlayStation Gamers (UK) - 29%
- Nintendo Gamers (UK) - 26%
- PC Gamers (UK) - 26%
- Smartphone Gamers (UK) - 20%
YouGov specifically pointed out in the report that the US PlayStation figure of 46% (PS4 and PS5 owners "who indicated interest in a Game Pass that includes major Activision titles") was a notable part of the statistics, even going as far as to say it could "put Microsoft in a strong position to carve up its main competitor’s market."
The other conclusion was that Call of Duty is going to be a massive benefit to Microsoft and the Xbox brand moving forward, "bringing dedicated followers and huge growth potential for Game Pass."
"The survey was carried out through YouGov Direct. Data is weighted by age, gender, education level, political affiliation, and ethnicity. The margin of error is 2.8% for the overall sample."
What are your thoughts on this survey? Let us know down in the comments below.
[source business.yougov.com, via videogameschronicle.com]
Comments 27
Interesting statistics. It seems that Activision deal will buy MS, at least, half of the market share in the long run.
I have been a Nintendo gamer for most of my life, and being able to save on certain multiplatform releases through Game Pass was one of the main reasons I got a Series S as a second console when it was affordable. So far it's been a good idea.
Not sure why Nintendo Switch owners would be lured to Game Pass because of Call Of Duty. It was never on their system in the first place...
@Spaceman-Spiff maybe cause they're planning on releasing the games on the switch, and I would assume switch owners would rather have this type of subscription compared to the regular quite exorbitant pricing of some games. All just an assumption though.
Interesting but theres a difference between interested in getting an xbox and getting gamepass. Most likely, the poll is towards having gamepass on the other platforms to skip the cost of hardware and keep playing on the platform of choice.
Let’s just get the deal done and signed off.
The sooner we move forward the better.
It’s amazing what one game COD can do or bring to the table.
@Cherip-the-Ripper The only way gamepass ever features on a Nintendo console is if MS buys Nintendo, but perhaps the broader Switch owning public don't realise this.
It's probably more like 99%, with only 46% admitting it
This poll covered the UK and the US only? While the results may also be representative of other parts of Europe and America, I doubt it's representative of Japan.
Activision once said its own data showed that a lot of the hardcore COD fans didn't buy many games a year, and the platform they played on largely came down to friends and the "offers" Cod got. And in my gaming circles there is certainly some basis for that.
With COD having cross platform play what your friends gameone doesn't matter, with gamepass you pay less than the current COD, and get ALL the CODs, Plus Activision's other games, plus EA games, plus Bethesda games, plus Xbox games for 12 months.
@Spaceman-Spiff Nintendoers are generally casual when it comes to COD and other similar AAA titles. Therefore, GP is an ideal deal for them. Instead of paying 70$+ for games that they are only casually interested, they are willing to pay a lower subscription fee in order to experience/play those titles (i.e., rent them, GP is more or less a digital renting service). Since I am generally a niche and retro gamer, I have the similar stance towards AAA titles such as COD (also MS first party titles). While I am willing to casually play them, I am not willing to pay 70$ or buy any DLCs. GamePass is very Ideal for those who are casual regarding AAA blockbusters.
@101Force Probably because the United States is the second largest country by gaming revenue by a long shot and YouGov is a British company. Easiest way to find results that most readers will find relevant.
My younger brother, who has been a playstation user exclusively since the psp launched after being nintendo only, bought the XSX because of the acti-bliz deal.
I’ve been everything but xbox for years but yeah I bought the XSX for UGP last year.
EDIT: I’m fully multiplatform atm.
I have an Xbox and have no interest in Activision games on Gamespass
I think this is the perfect time for people on PlayStation to move over and have some fun on Xbox, with game pass as the cherry on top, it's the other way for me, I never purchased the PS4 last gen but got the PS5 this generation, ps plus is going to be a big bargain, but I have a pc to always fall back on for example starfield.
Stating the obvious here but a lot of people play Call of Duty so this makes sense.
There’s no way gpu stays $14.99 after a $70b purchase of Activision Blizzard.
There is one game i need on xbox..
A new high budget killerinstinct.
I am not a Call of Duty player, but anyone dismissing the potential of this IP being day one on Game Pass is definitively oblivious.
This is going to drive Game Pass subscriptions like crazy.
Someone needs to tell them they bought the wrong platform.
Has someone told them that Activisions games are still coming to playstation though? As if so then that percentage would be lower plus that doesn't mean they woukd get an xbox instead of a playstation they would most likely get an xbox as well as a playstation which works out for everyone, every playstation gamer should try and get a series S at least
99% of PlayStation owners have gamepass on the mind regardless of interest if twitter is anything to go by
Yup, having diablo, crash & spyro, and call of duty (single player) is enough for pushing me to buying series s, and now, series x 😃
Also halo infinite is pretty good too.
Like it or not, CoD is the most important franchise in gaming right now. I mean Vanguard, that suffered 40% less sales was still the most successful PS game of 2021. I still think it will go exclusive after the completion of the buyout, but even if it doesnt, having it on Gamepass and the XBOX online platform is way better than pay 80 dollars and have it on PSN network that sucks
That's assuming Call of Duty maintains its 'crunch culture' to push out a complete package annually to split and bleed the community of its money. Every the year, the community is divided as those with the money to buy, are all playing the 'new' CoD whilst all the rest get 'left behind' until they can afford (or get gifted) the newest game - which is basically a reskin of the last MP with a 'new' but short campaign bolted on - whatever they could do in the few years they had.
Call of Duty could make its 'online' component totally Free to Play on every platform - that way the whole community has access to the SAME Content at the SAME time with NO ONE LEFT BEHIND. Maybe integrate it into 'Warzone'. As far as 'making money' to offset development and maintenance costs, they have 'seasons' they can sell a 'Battle Pass' for as well as cosmetic MTX's to customise your characters.
If they go that route, it wouldn't matter what platform you have and MS are still supporting the 'entire' Call of Duty community in a more 'Consumer' friendly way than A/B. Not only would they not have to spend $60+ every year just to 'keep up' with the latest content (on top of all the 'extra' costs of Passes/MTX's etc), they can still play on their 'preferred platform'.
As for the numerous Studio's who have been involved in trying to push out a 'complete' package every year, they can now spend as long as they 'need' on making the games they want for Game Pass. I'm sure that a Studio (like Infinity Ward or maybe Raven) could end up being the CoD Online studio, responsible for running the whole online experience. Maybe even 'create' a CoD specific Studio from some of the staff of IW, Sledgehammer, Treyarch who want to keep making CoD...
Campaigns, spin off's etc could be on Game Pass and/or sold on 'Playstation' platforms, maybe one day we'll see Game Pass on Playstation/Switch hardware - its basically available EVERYWHERE else...
@Spaceman-Spiff
You answered your own question, maybe Switch gamers only want to play a few XB/PS/PC games so a cheap console like the Series S allows them to do that in the most cost efficient way.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...