It might not seem like it, but it's already been 10 full days since Microsoft announced its intent to acquire Activision Blizzard for a little under $70 billion, and we've learned a fair few things about the deal in the days since.
For example, we know that the acquisition is set to conclude somewhere between July 2022 and June 2023, after which time Microsoft is planning to put as many Activision Games as possible into Xbox Game Pass, with the intent to also release future games on the service.
Additionally, we know that Call of Duty will be remaining a PlayStation franchise for the foreseeable future, after Xbox boss Phil Spencer confirmed his "desire" for the series to remain on Sony's platform, with a subsequent report suggesting there were "existing agreements" in place to ensure this was the case for at least the next two years.
As for other games, Activision CEO Bobby Kotick has suggested he'd like to see Guitar Hero and Skylanders return on Xbox at some point, and Phil Spencer has said he ideally wants to put Activision Blizzard teams to work on various classic franchises, including IP that he loved from his own childhood.
Speaking of Kotick, the official line is that the Activision Blizzard CEO will remain in his role moving forward, but it's been reported that he's expected to leave once the acquisition goes through, so we'll see if that proves the case.
Lots to chew over, then, with many questions also still unanswered. Based on everything we know right now, we're eager to find out how you're feeling about the acquisition after 10 days to soak it all in.
Excited? Concerned? Give us your thoughts in the comments.
Comments 43
Tbh there's less talk of it now since playstation only gamers have realised it doesn't effect them until a few more years, all I want from Activision is a 2022 overwatch 2 release and world of warcraft console edition
I still can't believe it. It's huge.
I don't like seeing big publishers get purchased and I haven't been thrilled with where I've seen the gaming industry going for a while now. But it is what it is. Nothing I can do about it other than hope for the best. On the plus side, MS might actually clean up some of the nonsense that happened at Activision/Blizzard.
To me, I see this as Microsoft's opportunity show how they would custodian the gaming industry for gamers. Activision-Blizzard have been milking WoW, Diablo, and CoD for a long time now. And they have had their internal issues.
If MS turns this around by building better versions of these games going forward and by changing the culture problems, they can be seen as more as a bigger part of the future of gaming.
But, if they milk things even more, and don't get the cultural shift, then they will be seen as they are today.
Microsoft is a far better destination for Activision Blizzard than Google, Amazon, Facebook, Tencent etc.
Xbox has earned its place in the games industry over the last 20 years and massively added to it. Sony couldn't have made that purchase, Nintendo couldn't have made that purchase, plus AB were looking for a buyer by all accounts.
As an owner of all 3 platforms, I'd like to see Xbox be more protective over all of the IP they now own to really highlight their offering. That will force the other platform holders to push themselves and their strengths further to compete.
This deal is huge and will persuade a lot of people who are not hardcore PlayStation fans to move to Xbox because of Game Pass Ultimate; people will look at the price of S and Game Pass Ultimate with Activision-Blizzard games included and realize its a platinum deal. For me I sold my PS5 for $600 and got an Xbox Series S for $290 at CostCo and Xbox Game Pass Ultimate which I can also use on my gaming PC.
Still not happy with mass consolidation of the industry, but if it has to happen then glad it's Microsoft not Facebook, Netflix or Tencent etc.
Am convinced a large part of the purchase was defensive. Firstly to prevent others getting ABK while also making a huge statement of intent to scare the others away. "THIS is the sort of money you have to spend to compete in this industry." Hopefully a few are re-thinking and will skulk away. Competition is good, but not saturation of services.
Also still amazed it was as much as $69 billion, still seems crazily high, especially as many IP + studios are past their prime and in decline. But COD, King and a few others are giant pulls. But i'd definitely take 9 Bethesda's over this, every day of the week.
Excited for the future:
For devs: A better working environment and culture.
For gamers: What series will come back? Which might improve and get back to their best with fresh ideas? Exciting times. Perhaps they'll even get me excited in ABK games again.
That said i'm also a little bummed how long this is going to take. If deal isn't completed till 2023 how long before Microsoft's policies and decisions actually come to fruition in new games? 2026? File this one away for now, it's going to be a long wait.
I think it's going to be nice exploring Activision Blizzard's vast catalogue of IPs through Game Pass since if there's one publisher I've barely played any games from, it's AB. Diablo, World of Warcraft, Overwatch, Starcraft, I haven't played any of these IPs! Hopefully the ones that aren't on console will be ported to Xbox, such as WoW. I'd just love to give them a try after all these years.
Just give us Diablo 4...don’t care about anything else
I still think it's awesome.
@__jamiie I’m with you. The last week has shown me this is more of a “protect gaming from Apple, Google” move than anything.
Can't wait for it to all go through, but just a shame Sony still has the COD deal for 2 more mainline games, meaning they've probably got some anti-Game Pass clause in the marketing deal for those like with RE: Village.
Outside of COD, I'm excited for the huge library of games that will hit Game Pass and just for the creative freedom it offers the devs going forward.
Awesome news I can't wait
Still good for gamepass and provides hope that things will get better at the studios daily live
Didn’t like it then and don’t like it now but I’m not blindly loyal to one bit of plastic and cables over another bit of plastic and cables. I just want good cinematic first player games, deep sports games and fun racers with a smattering of platformers and collectathons and competition - less 3rd parties games is bad for all of us. Nothing was stopping MS releasing more games and more IPs. They don’t need to keep buying companies.
I am still excited for it. I won't have an honest opinion till the deal is done obviously but I am excited to see what MS does.
I am exited by the possibility of new IPs and new entries in franchises like crash bandicoot, spyro the dragon and guitar hero when Microsoft buys Activision ( If everything goes acording to plan and the acquisition goes through ) and that they will come to Gamepass.
I feel like this is a huge shift in the gaming industry and it would have been exiting to me even if it was the other way around and it was Playstation that had made the deal.
I've already forgotten about it. Companies don't excite me. Games do. Ask me this question again when this deal bears some fruit.
I’ve grown optimistic about it, I see a lot of good that can come from this for gamers, and of course, the devs at AB. I think Sony will also benefit from it as well, to realign themselves with the gaming market more from the pressure - primarily their services. I’m hoping this pushes their Spartacus efforts even further so that I actually regain an interest in their online goodies, I just don’t have any desire to get back into PS Plus yet.
But for Microsoft, sky’s the limit now and I’m genuinely excited for Gamepass in the future, as well as what Sony might cook up as a result.
can’t see any reason to be concerned
I'm feeling great about the acquisition, It's gonna be awesome to see Activision under Xbox.. Activision was a sinking ship, Xbox just swooped in and saved it just in time.. I mean can you imagine Activision being acquired by Tencent or Amazon, That would be horrible..
The same. Not a big fan of the move but it is what it is. Could be fun watching the PlayStation faithful meltdown in a couple of years time if everything goes exclusive, at least that’ll be entertaining.
Excited for everything coming to game pass other than that we don't really know yet. I hope MS can sort the studio culture out but that won't happen overnight.
As others have mentioned I also hope they free up some studios from the CoD factory. Get away from yearly releases and get me excited about new CoD games again. That being said by the time the deal goes through I think most of the studios will already be working on CoDs up to 2026 and it would be a difficult decision to pull them out mid development.
it ended up being much ado about nothing. The upcoming few COD games are coming to Playstation as well, there won't likely be any new exclusives for several years, and the sale could theoretically still never happen.
As others have said, I'm not happy that the industry continues to consolidate — and I don't really care that a bunch of rich executives just got richer. On the plus side, it'll provide more value to Gamepass (though at this point there are more games than I have time, at least at this point in my life).
What I find mostly interesting is how muted the reaction has been compared to Bethesda, despite it being a "bigger" deal. Playstation and Nintendo fans obviously have reason to be disappointed, but even Xbox personalities and podcasts have been MUCH less excited. It seems to be a mix: less enthusiasm for Activision's lineup, the Bethesda deal was more exciting because it came first, and (surprisingly) a lot of vocal concern about just how consolidated the industry is becoming. Even Podcast Unlocked started to trend towards a "Uh, okay, this is making us nervous" line.
At the end of the day, Microsoft is a business that's sole focus is making money. But I'm curious if this kind of reaction might influence how they handle these games going forward.
Was concerned at first (unlike the Bethesda acquisition) but I'm choosing to see the brightsides.
-Better with MS than Tencent, Google, or Facebook.
-No more annualised COD.
-Revival of legacy IPs.
-Removal of Booby.
-Hopefully, cleaned up culture.
-and that old PS Fanboy talking point, better quality because of focus on less systems.
Let me to say honestly I'm proud of myself that i am fan of Microsoft
Whatever fills Game Pass and saves me money, I'm gravy. I get it's a little more nuanced, but there is zero excuse not to buy a Series S, which is about the only console you can buy atm, just to use it as a Game Pass box.
NintendoLife needs to host a poll on this so it's not lopsided by PS or XB players as an impartial jury. The options can be:
"In Phil We Trust"
"Yeah, Xbox is killing the Ponies!"
"This will enhance the value of Game Pass and is a good move"
"I'm not sure I like the idea of uberpublishers consolidating megapublishers"
"Microsoft can't make good games so they're buying publishers"
"Activision doesn't have any good games anyway"
"Microsoft is a monopoly and must be stopped!!1"
Seriously, though, I definitely don't like the consolidation of the gaming industry until it looks like the TV/streaming industry with 4 companies owning almost everything engaged in constant bundling of games with other services. And I see it going that way quickly. But out of all the ubercompanies that can afford to do this, MS is the only one with a proven track record not to turn everything they buy into absolute poop, so I'd rather they buy the entire industry in a day than watch it get divided to Amazon, Google, Facebook and Tencent. At least until the next leaders come in and make it echo Microsoft circa 1997.
I do think the internet narrative still centers on the initial shock value of Microsoft going out and poaching megacompanies to build their war chest, and the narrative has not, and never will, catch up to the truth that Activision was going down and shopping for super wealthy buyers. That's a VERY different story. MS aggressively buying everyone that could help them secure dominance would be troubling. Microsoft putting in a bid when Activision came knocking to see who'd pay the most is a very different issue. We never knew Activision was up for sale until after the fact.
The bigger question for the future of gaming (or business in general) after this is, what is the right outcome. Corporate mergers that outspend entire national GDPs outside the G20 to buy each other to consolidate into a super-organization that has no need to be restrained by governments, essentially becoming governments themselves, or upper-middle-sized superconglomerates going bankrupt and liquidating.
It seems we're now circling back in multiple industries back to the "too big to fail" idea that caused the Lehman Bros. collapse and near-depression barely over a decade ago. In that sense the Activision merger is just a canary in the coalmine for all bu business globally, not just the games industry.
@Richnj "-and that old PS Fanboy talking point, better quality because of focus on less systems."
LOL, how right you are, how did I miss that?
I'm still feeling the energy... bunch of my friends are die hard sony guys and they are extremely mad. They expect sony to buy gta.... I laugh because they just don't understand that's not feasible by sony
I feel fantastic about the deal! I can play COD with Game Pass. Plus any new games Blizzard come up with.
Not saying they will but if they make COD exclusive that'll be crazy. But that wouldn't be for another 3 years or so.
I’m feeling like “why haven’t the games hit Game Pass yet”
As someone who believes in physical game ownership, I'm not hyped for GamePass or any other digital subscription model. Since these big consolidations are designed to feed the all-digitial subscription model, I'm not a fan. We are rushing towards a future where no one owns anything and massive corporations hold all the cards. If we don't actually buy games, how do any of our choices register...and something you don't own can be taken away at any time.
It's going to be a huge thing very soon when Call of Duty starts being exclusive in spite of what Sony and Sony fans expect. It's happening with Zenimax (Starfield, The Elder Scrolls VI...), it'll happen with Blizzard Activision too once the acquisition has been completed that will happen about the time Sony's contract expires.
My opinion is basically the same, this is a great opportunity for Activision Blizzard studios that are reportedly happy about the acquisition and also a great opportunity for Microsoft for having less serious games thanks to Toys for Bob, Vicarious Visions and Beenox. Besides, it's a way for Microsoft to attract the majority of console players that are still on last-gen consoles (PS4) because they know now that in a few years Call of Duty will be Xbox-only. Last but not least, development will be easier because they only have to make the Windows version of each game for PC and for consoles. Optimisation is something that Bethesda could do with.
Better than I initially did. At first I reacted to what seemed like an attempt to monopolise the industry. But then I saw that it puts Xbox absolutely nowhere near a monopoly.
Then when it became apparent that ABK were looking for a buyer and the alternatives were TenCent/Meta/Alphabet/Apple I felt better about it again. Much rather MS than any of them.
Further, given the state of ABK there’s an opportunity for Xbox to really improve things for employees and gamers. So overall it has the potential to be very positive.
Q) Excited? Concerned?
A) My overall thought is that this was likely the best outcome of a worse case scenario. If Activision-Blizzard had to be sold and purchased in a whole chunk, then Microsoft was one of the better choices compared to the others that were mentioned/rumoured to be in the bidding.
I think there are some benefits to this deal but they seem to be more in regards to benefiting Activition-Blizzard employees (which is good given the... situation around their offices) and less Microsoft. There was a video the other day by Skill Up on this topic and their thoughts aligned mostly with mine (https://www.youtube.com/watch?v=w9ZlCiwqYg0&list=LL&index=3).
Ultimately, this purchase feels like it has been made a bit too soon. It would have been nicer to see more of the effects from Microsoft's current purchases come into play, outside of just Game Pass, before further spending and on such an extravagant scale.
@Souldin well said all round. Also thought SkillUp was on point, as usual.
“Ultimately, this purchase feels like it has been made a bit too soon. It would have been nicer to see more of the effects from Microsoft's current purchases come into play, outside of just Game Pass, before further spending and on such an extravagant scale.”
THIS 100% Considering they had 6 studios in 2017 suddenly jumping to 31 is a huge deal. Their history of managing studios like Bungie, Rare, Lionhead, Twisted Pixel and more isn’t always filled with success and the jury’s still out on their stewardship. It’s my biggest concern really. But they seem to be better than they were.
@themightyant I'm still sad about Lionhead's closure. I was really looking forward to Fable Legends and it feels like Lionhead never really had an opportunity to show off what they could do outside of Peter Molyneux's leadership.
Microsoft does seem better than they were before but I don't think an entirely new game under their leadership has been released by any of their new studios. The majority, if not all of the games from the newer studios, were mid-development before their Microsoft purchases. Wait, I believe there was a Minecraft spin-off that did release; I wonder how that fared.
Definitely miss Lionhead. It was interesting that Microsoft recently admitted they realised there had been mistakes on their end and wished they’d done things differently and not closed them. That shows self reflection and growth and is healthy and promissing.
Personally wasn’t looking forward to Legends though, wasn’t interested in a co-op RPG. I like to play at my own slow pace, go where I want and do my own thing. (Selfish! 😂)
Minecraft Dungeons appears to have done well. It came out cross-platform too (XBO, PC, PS4 & Switch) though there was some criticism that the game was really short (4-5 hours) and there was more paid DLC levels (about 6-8 hours) than actual game. People were worried this was testing the waters for Game Pass I.e. give part of the game included, sell the rest separately. Thankfully there hasn’t been much of that since!
But yes agreed as I said Jury is still out on how Xbox Game Studios is as a larger publisher long term, but last couple of years since they rebranded have been great. Here’s to that continuing. 🤞
Personally? I play almost nothing released by them, so this deal doesn't affect me either way. If I can get a Spyro sequel out of it, it'll have been worth it.
Not a huge fan of Microsoft snatching up giant third-party publishers in general, but it's probably better than Amazon or Google or Tencent getting them, so whatever.
I mainly hate the chatter this has inspired. Xbox fans cheering on further acquisitions of third-party publishers by the company. Playstation fans begging Sony to buy Square-Enix. It's gross, and, frankly, I'd really hate to see the major players in this industry all divied up in this way.
I am excited to see what they do with the legacy IPs tucked away in Acti's vault. Hopefully we get to see some of them.
Of course, Game Pass is going to be the big attraction here. All going day and date alongside Xbox Game Studio's and Bethesda's titles.
Honestly, the only thing that has changed for me opinion wise is now im even more certain that all games will go XBox exclusive. I dare bet any CoD released post 2023 will be xbox exclusive, as well as Diablo 4.
Hell, now I actually have a feeling Overwatch 2 might also skip PlayStation, all depends when its eventually released.
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