We've seen Xbox boss Phil Spencer discussing on numerous occasions over the past year how much he dislikes the idea of a modern console war between Xbox and PlayStation, and the Xbox social media team is right with him.
Speaking as part of a Socialbakers webinar (as highlighted by AList), Steven Monterastelli, who manages all aspects of social measurement for Xbox, explained that Microsoft would much rather take a collaborative, rather than competitive approach to social media.
“We have fans that have both consoles and we need to respect that. We’re not here to say ‘Xbox is better than the competitor.’ Twitter has always been a high paced, real time platform driven by culture and community. Leaning into this and creating content based on shared insights has been key to sustaining mass interest for Xbox.”
Xbox is known for having a very strong Twitter presence, and Monterastelli explained that the Xbox team has learned that staying credible and authentic in the midst of an unprecedented pandemic has been key:
“People are coming to social because they want to engage with the brands they love. They’re looking for brands to amplify their shared values. Because of the pandemic, there are new feelings and emotions that haven’t been present in prior years. Being aware of that is key to staying credible and authentic. That’s been the insight we’ve gained. We need to be the fans. We need to show the fans that we understand them."
What do you make of Monterastelli's comments on social media? Let us know down below.
[source youtube.com, via alistdaily.com]
Comments 13
Xbox's reputation is great now and they want people to "play anywhere". They even cooperate with Nintendo and Sony. They don't need any fight... but (unofficial) jokes are funny sometimes. Who said that a PS5 and a Series X don't fit in the same room?
We’re all in this for the same reason - to play games. If we can all get along that’s great. There’s no need to take cheap shots at each other. Both systems have their strong points - for Xbox its GamePass, for PlayStation its the exclusives.
@Nightcrawler71 we are, but unfortunately there is a vocal minority who like to voice their opinion otherwise. Gives gamers a bad name.
Unfortunately even in gaming for some reason it is in some people’s make up to be tribual.
This raises it self more in sports games like football etc.
It creates a sense of belonging and ownership and can sometimes bring the worst out in the human race.
That's how it should be. In the end we are all gamers no matter if we choose to game on Playstation, Xbox, Nintendo, PC or mobile.
I’ve had both going back to their original systems. The fanboy crap grows tiresome.
Since the n64/psx era I have owned and enjoyed all the consoles. I always thought the “fanboy” stuff was silly, arguing over which product you purchased somehow making you a superior person. This is also why I enjoy reading PureXbox, Nintendolife and Pushsquare. These are the most mature comment threads in gaming. Not that you don’t enjoy a good joke from time to time
its people that think they can only pick one side that are the problem.
@BlueOcean That''s a healthy fun meme.
Sad that so many, don't know when to stop, have to take it further and turn it to tribal warfare.
Competition is good, friendly rivalry healthy.
Animosity, hate, toxic negativity is not OK. (and tiresome)
There's a line.
@Luigi_Skywalker @themightyant When I was a kid I owned Nintendo consoles and I enjoyed other consoles at my friends'. Sonic in particular was one of my favourite franchises. Oh and I liked Luigi more than Mario but Banjo is best 😆.
@BlueOcean Same here. We were a Nintendo house when I was a kid. My dad was a computer engineer and liked the fact that the hardware was technically superior to Sega, but I loved playing Sonic at my cousin’s house. Also I liked Mortal Kombat with all the gore on Sega. Obviously I like Luigi best, I used to play the original SMB on 2 players and kill Mario so I could play as Luigi.
@Luigi_Skywalker Ha ha 😂.
That's the pre-historical essence that still pops up from many people's core. They gotta fight, they gotta show their side, they gotta mark their territory and it doesn't matter if they make use of noises, blood or pee for that. Sports fans take the same path. That's pretty unfortunate and causes all sorts of problems.
I just try to get the best of both worlds (Microsoft and Nintendo, in my case) and I'm happy both companies just focus on gaming and leave teasing and bad jokes aside
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