At Pure Xbox our mission is to provide you with the ultimate resource for all things Xbox. Our Editorial Coverage Policy outlines the principles and priorities that guide our editorial decisions to ensure our content aligns with our mission and serves our audience effectively.
Pure Xbox Mission Statement
Pure Xbox is dedicated to providing you with accurate and timely news, helpful game reviews, useful guides, insightful features and engaging community content from the world of Xbox. Our goal is to provide this content in an informative but also entertaining manner, reflecting the varied video game industry we love.
Coverage Priorities
Our editorial team has a limited amount of resources, therefore we are constantly making decisions on what games and news we cover to support our mission. We aim to balance our coverage between the AAA games you would expect, but we also shine a light on smaller games you may not have heard about elsewhere.
We do this by looking at the following five guiding factors:
- Audience Relevance
- Content that is directly relevant to the interests and needs of our audience concerning Xbox.
- Topics that indirectly relate to Xbox but have significant overlap in topic.
- Timeliness and Urgency
- Breaking news and timely updates on existing stories.
- Information that keeps our audience informed of upcoming events, such as live broadcasts or game release dates and times.
- Helpfulness or Educational
- Content that directly helps overcome an obstacle or problem, such as game progression help, or instruction to fix an issue.
- Content that offers considered insight or first-hand experience about a product or series of products.
- Cultural Impact or Public Interest
- Video games are now the biggest entertainment medium in the world and therefore often occur in 'mainstream' life, we want to celebrate this and share stories when this happens.
- Opinion and Community Discussion
- Content that focuses on fostering community interaction, discussion and engagement, such as Talking Points, Soapboxes and Polls.
We aim to provide content across all five areas regularly, helping our community stay informed at all times. Your trust and engagement are important to us, and we are committed to upholding these principles in all our work.
News Priorities
We value your time, and therefore Pure Xbox does not aim to cover every single news story within the world of Xbox; instead, our goal is to curate the most important or interesting stories that we believe our audience cares about the most.
We believe that news includes both officially released information (e.g., from a company) and from anyone within the wider video game community (including fans). Our mantra has always been, "If people are talking about it, we should cover it"; this approach also extends to rumours and speculation. Video game fans love to discuss rumours about upcoming games and products, and therefore, we want to engage these conversations with our own expert opinion in clearly labelled 'Rumour' articles.
Sometimes, we tag articles as 'Random'. These articles allow us to briefly expand our news coverage to even broader topics and are usually used when video game culture spills into the mainstream.
We recognise that not every news story will resonate with every reader of Pure Xbox; however, we do believe that our news coverage is broad enough so that every reader will find something that interests them.
Reviews Priorities
Similar to our news coverage, it would be impossible for Pure Xbox to review every single game or product. Therefore our editorial team will make decisions on which games or products we review, these decisions are made independently of any commercial agreements that may have been made.
We decide which games or products to review based on several different factors, including but not limited to, existing audience interest, series popularity, staff expertise, staff availability, and public interest.
Reviewers are selected by our editorial team based on their first-hand expertise or experience with a particular genre or series. Our reviews are written subjectively with the honest opinions formed by the author when playing the game or using the product.
Scored reviews are subject to our Review Scoring Policy to ensure consistent scoring across all our reviews.
Features Priorities
Features give Pure Xbox the opportunity to publish its most original and exclusive content ranging from Retrospectives to Interviews, Talking Points to Quizzes.
Our feature content is curated by our editorial team, sometimes planned months in advance and other times taken from idea to reality on the same day, in reaction to current affairs.
The feature articles you find on Pure Xbox are the true voice of the website, we aim to cover all aspects of Xbox both good and bad. It's also in this area of the website that we give a voice to our community by including them in Talking Points and Polls.
Guides Priorities
Pure Xbox publishes a wide range of helpful guides, these can range from a full step-by-step walkthrough of a game through to a simple character roster list for a game.
Our aim with guides is to produce content that will help you get past a particular element of a game, or fix a particular problem with your device or simply help you decide which game or piece of hardware to buy next.
Producing guide content is resource-heavy, therefore we primarily prioritise games and hardware with the largest target audience, so our content can help as many people as possible.
Editorial Standards
Pure Xbox's editorial team believe in accuracy and credibility, and along with our Editorial Ethics Policy, we ensure all content is thoroughly researched, fact-checked, and sourced appropriately.
Contact Us
We hope this policy helps you understand our approach to content coverage on Pure Xbox. If you have any questions about this policy or would like to give feedback on it, please contact us via Pure Xbox's Contact Us page.
Last Updated: