Contact Us

Pure Xbox is owned by Hookshot Media Ltd. You can find out more details about our owners and how we are funded in our Ownership & Funding Policy.

No, Nintendo Life operates entirely independently from Nintendo and is owned by Hookshot Media Ltd. We have a working relationship with Nintendo, the same as any other video game publication, where they will provide us with games or products for review and they sometimes purchase advertising space on our website.

If you have an issue with your Nintendo Switch, Switch Online account or other Nintendo product we suggest you contact Nintendo Customer Support in your local area to help you with your issue. Alternatively, you can ask our community for help in our forum.

Whether Nintendo, or anybody else, purchases advertising on Nintendo Life does not affect our coverage of their products as outlined in our How We Work section.

Nintendo Life was founded in 2005 by Anthony Dickens, who remains the Founder & CEO of Hookshot Media to this day. After humble beginnings covering the Wii and Nintendo DS Anthony joined forces with Damien McFerran and Darren Calvert and together they have built Nintendo Life into the most popular Nintendo news and reviews site in the world. You can find out more about our journey in our About Nintendo Life article.

As you can imagine we get a lot of emails from people asking to work for Pure Xbox, which is humbling. We have a very healthy team and freelance pool. When we do have job openings we will list them on the Hookshot Careers page and share the opportunities from our X/Twitter account and LinkedIn profile.

Also, when we're looking for people to join our freelance pool or require someone for a specific article/video we'll most likely tweet about it first and foremost.

We have also set up a mailing list if you want to subscribe for alerts when our job adverts go live.

As you can imagine we get a lot of emails from people asking to write for us, which is humbling. When we do have job openings we will list them on our Hookshot Media Careers page.

When we're looking for people to join our freelance pool or require someone for a specific article/video we'll most likely post about it on either our Twitter/X profile or LinkedIn profile.

You can send through a pitch using the contact form and we will do our best to reply to every pitch.

You can find out about our approach to product reviews in our Editorial Ethics Policy, you can also see how we prioritise which games or products to review in our Editorial Coverage Policy. Finally, you can also learn about how we score video games in our Review Scoring Policy.

If you’re aware of a news story that you think we should be covering, please use our contact form and select 'News Tip'. For more information on how Pure Xbox makes use of sources in its reporting, please see our Sources Policy page.

Yes, you are welcome to request games for review. We always take reader feedback into account when deciding which games to review along with the other priorities set out in our Editorial Coverage Policy. Please submit your request in the contact form.

If you think you’ve found a mistake on Pure Xbox, the editorial team would like to know about it right away so they can investigate. Please use the contact form and include as much detail about the error as possible.

You can also read through our corrections policy for more information on how we both investigate and correct mistakes on Pure Xbox.

For all commercial enquiries related to Pure Xbox, please use the contact form and select 'Advertising' when submitting your message. Your message will be routed to our advertising partners, IGN Entertainment, and they’ll be able to discuss all of our advertising and partnership opportunities with you.

We do have an API, however, it is restricted access. If you have a project that you believe would benefit Pure Xbox, don't hesitate to get in touch with us with the details and why granting access to our API would benefit both of us.

If you are just looking to link to our latest articles we recommend using our various RSS feeds:

• Latest Updates
• Latest News
• Latest Reviews
• Latest Comments
• Latest Forum Topics