Tag: This Is An Xbox
News Microsoft Announces Major GDC Presence With 'Xbox Expanding To Any Screen' In 2025
"Xbox is expanding to any screen on any device"
This year's Game Developers Conference is coming up real soon, with GDC 2025 taking place March 17-21 in San Francisco, California. As expected, Xbox is going to be present in a big way - and it sounds like Microsoft is taking the brand's new multiplatform push pretty seriously here. As part of its...
News Microsoft Is Expanding Xbox Cloud Gaming To LG Smart TVs In 2025
Coming later this year
Having first launched on Samsung TVs back in 2022, Microsoft is bringing its Xbox Cloud Gaming service to yet more television sets in 2025. This time around, Xbox is partnering up with LG to start streaming games on another batch of Smart TV devices later this year. We're not sure which specific TVs will be supported just...
Poll Which 'Xbox' Devices Will You Spend The Most Time With In 2025?
Is console still the #1 for you?
2025 marks the first full year of Microsoft's "This is an Xbox" campaign, in which the company attempts to convince the world that the term "Xbox" doesn't just refer to consoles anymore - it refers to anything that can play Xbox games! These days, that encompasses a wide range of devices. PC and mobile are the...
News YouTuber Breaks Down Xbox's 'Almost Perfect' New Ad Campaign
Offering a different perspective
Microsoft's new 'This is an Xbox' ad campaign is certainly a bold new step for the platform, as the team continues with its push to open up the idea of 'Xbox' to a wider user base. It hasn't been without its controversies though — especially for us diehard console users — but a fresh video breakdown attempts to...
News Phil Spencer Explains Why 'This Is An Xbox' Will Be Beneficial To Console Owners
"We’ll definitely do more consoles..."
The whole "This is an Xbox" campaign that Microsoft unveiled yesterday really spelled out a key new message - that Microsoft is trying to consider every single gaming device as something that you can play Xbox games on. We knew it'd prove controversial, and it has been. The main source of controversy comes...
Reaction Like It Or Not, Xbox Has Gone Full Throttle On Multiplatform
It's much bigger than Series X and S
We've known for a good while now that Microsoft wants Xbox to be more than a console, but up to this point in time, its messaging around that pursuit has been quite vague. It's always felt like the company wants to keep its loyal fans happy, while also adapting and growing Xbox as a business, which hasn't always...
News Microsoft Is Now Advertising Pretty Much Every Gaming Device As An Xbox
"This is an Xbox"
We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort. The company has been pushing PC, Mobile and Xbox Cloud Gaming for ages at this point - but today's absolutely massive new marketing campaign is their biggest move in this direction yet. Launched earlier on,...
