A few years ago, back in late 2022, the Pure Xbox YouTube channel was sprung into life by our dear friend and ridiculously talented video producer Craig Reid, and he's done a wonderful job building up the channel by almost 30,000 subscribers as a result of his efforts.
Craig has produced some extremely popular and very high-quality content over on YouTube, including reviews, previews, comparisons, lists, guides and Xbox Game Pass roundups that have racked up over 100,000 views each.
Sadly though, amidst an industry that's facing plenty of challenges right now, the decision has been made to finish up with the Pure Xbox YouTube channel. This means Craig will no longer be working with the team at Pure Xbox, but the staff remain in close contact with him and we're certain he'll go on to great things in the future.
We asked Craig for some parting words earlier today, and here's what he had to say:
"It’s been a career highlight for me to work with the brilliant staff at Pure Xbox. Not only are they some of the most talented folk, but they’re also wonderful people. Whilst the decision to close down Pure Xbox on YouTube is a tough one for me personally, I wish nothing but success for Fraser, Ben, PJ, and Liam going forward with Pure Xbox."
"However, this isn’t the end for me! I’ve been hard at work over the past week forming my next venture, Game Friend. This is a channel for me to continue hosting all of the latest gaming news, reviews, and all of that fun stuff. Whilst I’m saying goodbye to my role at Pure Xbox, I’ll still be around, cheering on my friends and the community."
Aside from the excellent written work that Craig has also provided for us, this announcement doesn't affect the operation of the Pure Xbox website, where we'll continue to bring you the latest and greatest Xbox content.
If you'd like to support Craig's new YouTube venture, head over to the "Game Friend" YouTube channel where you'll find many of his Pure Xbox videos along with a preview of the upcoming Xbox Game Pass title Clair Obscur: Expedition 33.
On behalf of the staff here at Pure Xbox, thanks for everything Craig. Don't be a stranger!
Comments 24
I won't be a stranger!
@HelloCraigo Thanks Craig, best of luck with the new Youtube channel, will be subbing to that in advance
@HelloCraigo Your work at PX has been incredible, you're such a talent and it's been a pleasure working with you
I'm looking forward to seeing more of your amazing content over on Game Friend 💚
Definitely lame to see. But it is obvious why it happened with the writing on the wall.
Best of luck and I'll be following your new channel Craig!
@HelloCraigo bye and good luck!
(the best colour of the 4 behind you is top left, by the way - bit paler - the brown / orange is nicely subtle)
Sad to see. Video content isn't what I primarily come to this site for but when I did watch some Craig content it was always well produced, informative with a clear passion for gaming.
Uncertainty is never nice, but I am sure if you take those same qualities into your next endeavour you will land on your feet. All the best @HelloCraigo. Onwards and upwards.
Sorry to hear, Craig was a talented guy. I admit I didn't visit the YT channel very often but I read the site daily. Wishing Craig and the rest of the PureXbox team the very best of luck as they restructure things around!
I feel like Nintendo Life has many more products and accessories to be able to link to for ad rev than Xbox does so hoping the way they include PC gaming helps keep this site running. You guys are awesome and thank you for writing and keeping the whole PX community engaged!
It's a tough environment out there right now & with economies starting to slow a bit I feel gaming takes a hit which might mean more bad news. Let's keep it positive though!
@HelloCraigo Thank you! I've really enjoyed your videos! Take care and I'll see you on the other channel
@HelloCraigo Ah mate, I'm really sorry to hear that, it's dampened my day somewhat.
But you are so personable and have real talent, so hopefully you will go on to bigger and better things.
"Without change, something inside us sleeps and seldom awakens. The sleeper must awaken." I hope this is the start of even more success for you mate, I really do.
Are you able to link here to your new channel? Searching for game friend brings a lot of hits, but none of them were you and I love to sub to your new channel.
❤️❤️👋
Wonderful work buddy! Your content will be missed (I was an avid viewer).
That's a real shame, I always enjoyed Craig's videos! Hope all the best for you @HelloCraigo!
@HelloCraigo appreciate the content you've produced...best of luck to you!
@Titntin link to the new channel is within the last paragraph of this article. I've subbed.
Good luck @HelloCraigo on the new channel!
Sad news, but best of luck for the future Craig.
The link is in his message, @Titntin. I have now subscribed also.
Good luck for the future, @HelloCraigo...
@HelloCraigo hello mate, just wanted to give my best wishes to you. You've done great work over here at PX so I hope that continues into your next piece of work! 😀🧡
Maybe a touch insensitive but are we taking bets on when the site closes down again? Asking for a friend...
@Deljo no, we’re not, as it would be a waste of time 🫡
@Fiendish-Beaver @Scummbuddy
Cheers guys. Don't know why I didn't see the link 🙄
Sad news, I’ve enjoyed the content. Good luck mate👍
Too bad. I like Craig. I'll give him a sub.
That's sad, and doesn't make too much sense to get rid of your YouTube channel ? It would definitely help the company gro being on different platforms
I can't say I've watched very purexbox video but the ones I have were great!
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