How Microsoft Managed Xbox Brand 'Is Not My F**king Fault', Says OG Xbox Creator

In a new chat with Seamus Blackley over at VideoGamer, the outspoken OG Xbox creator has touched on Microsoft's messaging around producing the most powerful console hardware - and how his take on Xbox would have been quite different had he stayed with the company.

This discussion about Xbox hardware power has been pulled from an upcoming podcast episode, where Blackley makes it clear that sheer graphical grunt isn't as important anymore - going on to say "the battle for content has switched away from that sort of technical achievement".

"And now, the battle for content has switched away from that sort of technical achievement into other things, and I think that if you want to win you have to find those other things that they’re compelling to people, right, you have to create an experience where people when they see it they have to have it."

Blackley goes on to say that while marketing powerful console hardware was important when creating the OG Xbox, "this narrative around being more powerful is not helpful today" - adding that "it's not my f**king fault" that Microsoft continued down that path rather than focusing on other things.

"And then, you know, how they managed that brand and the story going forward is not my f**king fault, and it’s not, you know, I would not have done things the same way — I don’t know if it would have been more or less successful — but I certainly think that this narrative around being more powerful is not helpful today."

Seamus certainly has a point, especially in recent times where Xbox's content droughts were keenly felt and well-documented. Having said that, the team's latest strategy seems to focus on games more than anything else - and while that's resulted in a push to release on more platforms, it does at least mean we're starting to see frequent big game releases from Microsoft.

What do you think to these new comments from Seamus? Have your say down below.

[source videogamer.com]