Back in the summer, we heard vague reports that Microsoft may be slowing down its console selling business in certain wider markets - namely in select EMEA countries like Saudi Arabia. More recently, a report from that nation made similar claims - but Windows Central's Jez Corden has been squashing those rumours recently.
Following on from a Windows Central report last month where Microsoft confirmed to the outlet that it was still selling hardware in Saudi Arabia, the journalist has now shared images of well-stocked shelves selling Series X and S consoles in the region. Corden says stock levels "just fluctuate", but that this is "confirmation" of consoles still being sold and marketed by Microsoft over there.
This is good to see, especially in the wake of Xbox's new marketing campaign that tries to tell us that basically any gaming device out there is an 'Xbox' in some way. Even though The Verge's Tom Warren is hinting that this new slogan "will make more sense soon", for now at least, Series X and S consoles are still being marketed and sold in all Xbox supported regions.
As we spoke about in a reaction piece recently, Xbox is definitely moving in a multiplatform direction - but it's good to see the team still selling and supporting its Series X and S consoles in the here and now. As long as Xbox continues to include console gaming in its plans, we're happy!
What do you make of this? Good to see? Talk all about it down below.
Comments 4
Those shelves of 4 series X look super well stocked.
And the single row of some controllers too!
Jokes aside I’m glad they are stocking everywhere.
@MeanBeanEgg Normally I’d point out that it is indeed a common business practice for companies with product that simply is not selling in specific markets to pull out of said markets, but…the reasons really don’t apply to a company worth in excess of 3 Trillion that can eat any losses without blinking. So I defer to your initial statement in this case.
Regular SX with disc drive went on sale in Canada and sold out in Bestbuy. Matched the new white digital SX pricing, so I guess people see an instant value. Kinda tells that SX should be 399 max.
I feel like this season they will actually sell more consoles due to COD, Indiana in GP.
I believe what MS original said was that it was stopping sending more series consoles to the country. If sales are slow and they can be sold elsewhere then that what MS likely decided to help sales in other regions. That my take on the whole story.
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