Less than a year ago we ranted and raved about how much we liked the direction of the first Gears of War game, and we're definitely not the only ones that still have strong feelings for that era of Gears. The first game in the series, and also its Mad World marketing campaign have gone on to become iconic, and former Xbox boss Peter Moore has taken to social media today to talk about how the team put the classic trailer together.
Posting on Twitter, Moore says that the 2006 Xbox trailer was "groundbreaking", and that it was "risky, expensive, difficult and brilliant" to make in Unreal Engine 3 - the same game engine that powered Gears of War itself.
We can certainly agree on the groundbreaking front - at the time we'd never really seen anything like this before in terms of video game marketing. In fact, this writer was basically convinced to go with Xbox 360 as their next console of choice after seeing this trailer on TV - and the rest, as they say, is history.
Anyway, we never miss an opportunity to talk about this trailer and its place in Xbox history - we can hardly believe it's almost 20 years old at this point! Gears has carried on this tradition of emotionally gripping trailers in most of its series entries since, and we hope that the upcoming Gears 6 does just the same!
Do you like this trailer as much as Peter and us? Tell us your fondest memories of that era down below.
Comments 16
One of the most iconic video game ads published.
Only other thing like that was Halo 3's Believe campaign.
Wild what Microsoft did for gaming back when they were heavily invested in it and actually put time and effort into advertisements.
Amazing advert and when Xbox knew how to advertise and PR.
The xbox360 era when I thought Xbox was the best ever gaming wise out there.
They should redo the advert with Mad World showing all the 3 big gaming companies.
As it is a mad world gaming wise and in gaming development at the moment 🤣
pretend gears 4 and 5 never happened and make gears of war 4 with the crew from 3.
The next Gears of War ad should feature the original / Tears for Fears version of the song, rather than the Gary Jules version.
All i want is Gears of War collection this Sunday. Everything else will be icing on the cake. If it’s not there i am not sure it’s ever coming out. All the signs point to it again like it has for the last 2 years. Hope this is the time.
This was the reason I needed a Xbox this trailer was just perfection big reason why Xbox is failing in console sales is no advertising without the marketing of this game I would of just stuck with playstation but I needed to have an Xbox and that game after seeing this once! Also remember in gears 3 multiplayer if nobody in the first round on grid lock I think it was if nobody hit any dust corpse's that round the tune played in the second round epic did gears so much better!
@HonestHick Please god it will happen not so bothered about gears 6 would want that more definitely
Man, I remember this like it was yesterday! Such an awesome commercial that no doubt helped to sell a boatload of Xbox 360's! I already had mine, but THIS was the game to justify my purchase of the console for sure!
Hopefully Gears 6 gets announced at the Xbox Showcase and the brand can build it's way back up. I don't know that they'll ever hit the heights of the 360 era again though.
I was 18 when the Hurting by Tears For Fears released, @101Force. I was massively into my New Age music back then, and bought the album day one. It came out in 1983 and remains to this day one of my favourite albums, with Mad World being the stand out track. In my view, the original version is still the best one, though most people probably have never even heard it...!
@InterceptorAlpha Yeah. The Xbox leadership at that time was great. They wanted to deliver a great console, and they did. It crazy to think what they accomplished with less than what current Xbox has.
@InterceptorAlpha halo 2 hype was next level tho
Such a great trailer, the 360 era was great. Hardware was pants though, soo many red rings I was seeing them in my sleep. 😂
ive never understood when you have an iconic ad and soundtrack why you dont continue to use it in the marketing for the new games
Trailers are just hype and marketing.
I really feel that Xbox has really come down from their previous top-tier advertising. The Halo diorama commercial and this Gears one. Sensational. Bring that effort back and blast it everywhere.
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