A big reason behind Xbox's purchase of Activision Blizzard was to push further into the mobile market, and a new full-width advert on the Microsoft Store is certainly doing its best to point Xbox fans in that direction.

As spotted on Xbox consoles (including ours here at Pure Xbox HQ), Microsoft has begun heavily advertising Call of Duty: Warzone Mobile - a new iteration of the series' popular battle royale spin-off. The game went live this week on mobile storefronts, bringing back the mode's ever-popular 'Verdansk' map in the process.

While this release isn't specifically for Xbox — the main Warzone experience is available on console — Team Green is clearly still invested in selling it to Xbox customers. The game can be played with a modern bluetooth Xbox controller on mobile devices too, so you should be able to get an Xbox-like experience that way if you're so inclined.

Anyway, we just thought this was pretty interesting considering the new CoD game that's being advertised on Xbox, isn't actually on Xbox. Still, the team talked lots about Modern Warfare 3 being a big first-party release late last year, with Microsoft keen to let the world know that it now owns the biggest first-person shooter series on the planet.

Going to try out COD Warzone Mobile? Let us know if you've seen the ad on your Xbox console!