
Xbox Series X and S have seemingly hit a new sales milestone in the UK this month. According to Christopher Dring of GamesIndustry.biz, Microsoft's pair of current-gen consoles have now sold more units in the region than the OG Xbox.
Considering we're only three years into the gen, this seems pretty good going - although Xbox was only on the market for roughly four years before being replaced by Xbox 360 in 2005. Of course, some units will have shifted after the 360's launch, but the bulk of original Xbox sales occurred between 2001 and 2005.
As you may have seen, there's been a bit of negative news going around about Xbox Series in Europe recently, with sales of the systems down by a significant margin year-on-year. However, those stats don't cover every European market - with the likes of the UK and Germany missing from that data.
Anyway, we're not sure there's much else to glean from today's UK sales news, but it's still neat to know that Xbox Series X|S is now the third best-selling Xbox generation in the UK - and it's safe to say we have many years of the current console cycle remaining!
What do you make of this latest sales stat? Discuss Microsoft's new milestone in the comments down below.
Comments 30
So two consoles have overtaken sales of one console ,well I never
Rofl. I love the dig about PS5 closing in on 3ds sales. Ya know, one of the best selling consoles. But hey! Ya know grats on beating the OG Xbox! The worst selling console of the brand!
I doubt very much that many, if any, were sold after the 360 was released. I worked in games retail at the time and all original Xbox consoles were recalled by Microsoft weeks prior to the 360 launch. I was gutted as I'd planned to buy a few to sell on.
Going by the comments on VGChartz, it appears the UK is roughly two thirds PS5 vs one third Series after the cut price PS5 deals in November before the Slim (which is likely the worst the ratio will get), maybe 60/40 during Xbox high points.
Either one is much better than mainland Europe, and likely a bit better than the One so there's hope yet if Xbox is now kicking into gear...
How many OG Xbox's were sold on the UK though? Just a simple statement without actual figures doesn't mean much.
So I did my own research the OG Xbox sold between 2.14 and 2.3 million units in the UK. While the 3DS/2DS sold around 3.9 million units. So this suggests the PS5 has sold close to double both Series consoles in the UK.
This just shows how there is no stopping Xbox, it just keeps steamrolling console market! Next year is just gonna be crazier!
There is still always a chance Microsoft can have it's "PS3" moment. For a while, the X360 was killing it and the PS3 was able to catch up with some smart price cutting and quality games.
But, even still, Microsoft doesn't focus on console sales like Sony (heck, look at the latest headlines about Sony wanting to "attack" the Holidays). Microsoft looks at Xbox Game Studios profitability.
If the expected revenue comes true for Microsoft - wasn't it something like $1.2 billion or something crazy - then it can just simply appreciate a few dozen million console sales while dump trucks of cash pull up to One Microsoft Way in Redmond.
@GamingFan4Lyf as usual, I just want to point out that selling a mere 3,000,000 Xbox consoles, at average price of $400 a piece also brings in 1.2 billion in revenue. Revenue does not matter, profit matters.
Plenty to be happy about. Xbox is doing just fine. Yes it’s behind PS but we don’t need to worry about that.
@Cikajovazmaj Yes, profits matter - and Xbox Game Studios will get a lot of it. Probably enough to compensate for any lost profits by not "winning" the "console war".
@GamingFan4Lyf please don't get me wrong, I'm not saying MS won't achieve a high profit, which they almost certainly will. My point is that revenue can not even be considered a strong indicator of profit in modern business (working at a loss to achieve high market share represented by unusually large number of sales and revenue is basically a standard strategy for growing businesses), and sales numbers/money-in flow can be very misleading without cost breakdown.
@GamingFan4Lyf they don't care about them because they're dead last ,similar to a child saying, they don't care about something they haven't got,look at the fuss they made over the Japan sales ,for a week,never to be mentioned again when they got trounced the week after.
@Onlyboxmatters youre comments are starting to amuse me greatly ,please don't stop 😂
@Onlyboxmatters 🤣 that's some grade a trolling right there
The UK including the PS5 is still probably the second best and closest to PS5 sales apart from the USA for the series consoles.
As where Europe is probably over 2:1 or nearly 3:1 for the PS5.
Current UK roughly.
PS5 has sold about 3.8M
Xbox Series has sold about 2.35M
@Mephisto2869 me too 🤣 I thought he was taking the piss at first...
That’s pretty solid actually. Better than I expected, or what Social Media noise would have you believe.
@GamingFan4Lyf
Winning the Console war only matters to children on the internet. Companies care about profit.
@electrolite77 Yup! I hate the whole notion.
But I have always been fortunate enough in life to have multiple consoles in the home throughout the majority of my gaming "career" - dating back to the mid 80s.
I have bounced around plenty of "primary" consoles over the years between PC, Nintendo, Sega, Sony, and Microsoft.
Right now, the Series X is my primary console and my Switch and PS5 are exclusive-only machines.
@GamingFan4Lyf @Mephisto2869 I'd assume that their console sales across the board would be higher if they didn't make it so easy being an Xbox customer without owning an Xbox. They ceded the console space to Nintendo and Sony and are solely focused on becoming a powerhouse gaming brand. When their 4th quarter financials come out and they post higher gains than the other companies then they'll have succeeded in that plight. Anyone who still cares about "console wars" in this day and age are sad neck beards who are still trying to figure out life, or don't have much of a life to begin with so they hang on something as sad as "console wars" to make themselves feel good. Why not just enjoy the games and relax a little?
@GamingSince84 I completely agree - play what you love no matter what others think!
Everyone will be doing fine.
I only want Microsoft to have better console performance because I think Sony would have no problem bending its consumers over a barrel if it was the only one in the "premium" console market (neither would Microsoft and neither would Nintendo for that matter).
I love video games, but I don't want to be bent over a barrel for them, either!
I couldn't care less what console another person prefers - just don't be hostile about your preference.
@GamingFan4Lyf I'll never understand the hostility, personally. I've experienced it since the early 90's when the Nintendo/Sega war was happening. It's like people can't be happy and just enjoy their games regardless of whatever console it may be. At the end of the day we're all gamers and the logo on my cheap piece of Chinese plastic means absolutely zip.
On another note: Ever notice how the console war bandits out there use such horrible grammar and can't seem to string together an intelligible sentence?
@GamingSince84 Actually no.
But I also mostly only visit European based gaming sites (Eurogamer, NintendoLife, here, and PushSquare), so any bad grammar I do see I chalk up to English not being a first language.
Unfortunately, "proper" grammar is changing and I fear that our age is showing when we bring it up.
I have noticed something interesting though - not a scientific study or one with any bias or agenda - the people in the comments section of Push Square seems a lot more excited about GTA6 than the people in comments section here. 🤷♂️
@GamingSince84 its been around longer than that ,zx spectrum v c64 anyone ,showing my age now ha ha ha
@GamingFan4Lyf one gaming brand would be bad for everyone ,competition is great for us gamers ,only a mentalist or a total bumder would want otherwise.
Removed - trolling/baiting; user is banned
@Mephisto2869
So... you could be my father, my father had the Spectrum, Amstrad PC...
but it feels more like you are my small child...
Removed - trolling/baiting; user is banned
@GamingFan4Lyf
Exactly the same. I couldn’t go dual Console until I started working in 1999 but since then I’ve always had more than one. Before that I chopped and changed between Amstrad and Amiga home Computers and Sega and Nintendo Consoles.
This generation I’ve got every system. All get lots of software. I’ve never found any pleasure in sales figure competitions, or enjoyed a game more because somebody else doesn’t get to play it. Just enjoy the games you enjoy and let others do the same.
@electrolite77 Same here, pretty much. Well, to be more precise, I had older siblings so as a kid we had ColecoVision, then Sega Master System and Nintendo. Genesis then SNES.
By '95 I was in college and worked to buy a PS. I was waiting for N64, but Nintendo is on their own timetable. One roommate at school got an N64 and my brother had one back home.
I bought PS1-3 and Xbox OG/360. I even bought PS4 and Xbox One at launch. The PS2 hype got me and I did not buy a Dreamcast until after it was discontinued. I always felt bad about that.
Times change and I was rather disillusioned with console hardware, so I sold the PS4 unopened. That set a precedent and I did not bother to buy a PS5.
Since '95 I also been playing on PC. The Series X is in the living and provides a certain convenience and synergy.
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