
Following its acquisition of Activision Blizzard, Microsoft and Team Xbox now have more studios (and games) than ever. If there was any concern about how all this is going to be managed or if certain franchises will be overshadowed by others, there's apparently no need to worry.
Speaking on the 'The Fourth Curtain' podcast recently, the President of Game Content and Studios at Xbox, Matt Booty, revealed how Microsoft was quick to clarify with its new teams at Activision, Blizzard, and King how "all of them matter" and all of their games matter.
And this is generally the approach Microsoft has been taking for some time now. Here's how Matt explains it:
"The first thing is how important it is that all of the games matter. On one hand, you've got these huge franchises like Skyrim, like Halo, you've got these things that have been around for 20 years... on the other side you've got Tim Schafer making games like Psychonauts and then you've got teams like at Obsidian which made Pentiment.
"Those two extremes and everything in between matter. Our job is to create a studio system where those things all co-exist and we create a place where creative people feel that they are safe and supported and that they can be their authentic selves, they can do their best work, and that creativity isn't just sort of a possibility that it becomes an inevitability...Whether it's Psychonauts and Pentiment, whether it's State of Decay, whether it's Gears of War, it's Flight Simulator we just have such a variety and it all matters because I think that all of those games help contribute to a healthy portfolio...There isn't this sense of a hierarchy, where the ultimate destiny is for everyone to work on Halo."
As noted, by Booty, Microsoft and its Xbox division won't be necessarily pushing smaller teams into other projects like Halo, either. It's more about letting these other teams do their own thing with full creative freedom.
Many teams owned by Microsoft have discussed the benefits of working under the Xbox banner. Just yesterday, for example, inXile Entertainment's lead spoke about how the studio could now focus more on the creative aspects of the business. Newly acquired studio Blizzard has also mentioned how it's looking forward to more independence.
How do you feel about Microsoft and Xbox managing so many game studios? How do you think it will go leading the teams at Activision, Blizzard and King after its recent leadership restructure? Leave your thoughts in the comments.
[source youtu.be]
Comments 15
I actually prefer the smaller games from Xbox to the larger ones.
Tim Schafer and his team are amazing at what they do!
I feel like Obsidian has done "Bethesda" better than Bethesda.
Hi-Fi Rush from Tango Gameworks is genius!
I really want more of the "smaller" games from Microsoft! It would be a great way to differentiate Xbox from Switch and PlayStation. Sure, still get the big titles out there, but just have some fun with more AA efforts as well!
There are a lot of IP under Microsoft now, if they really want to get the most of them they should contract or license to third-party studios to do something with older or lesser-known IP.
@GamingFan4Lyf I prefer their smaller games too. But there’s no doubt that’s it’s the blockbuster AAA exclusives that sell consoles and the aspect they have been behind on for a while. That should start to change now with all their studios
@themightyant Well it's not as if Microsoft sells 0 consoles per day. Consoles do sell.
Or do you mean sell consoles to keep up with Sony?
Which clearly Microsoft isn't as concerned about anymore. Honestly, neither should anyone else. If you like the games, buy the console regardless what "place" they are in Big 3.
But, yes, I do hope there is more forward momentum and higher output with all the studios Microsoft owns - ranging from AAA to AA. If anything, just for even more great content to enjoy!
That sounds like they don't have the care to make all their IPs as big as they should be and give them the AAA treatment they deserve.
Honestly shame because even IPs like Viva Pinata, Spyro, and Crash deserve to be be AAA titles as the latter two were back when they were big on Sony platforms.
It is really sad seeing that Microsoft seems to not treat their properties with the same reverence as other companies.
That said, they have a hard enough time as is doing anything good with the big name IPs.
Gears has been dead for ages. We've heard all the troubles Fable has had. They've effectively killed their biggest IP, Halo. Forza launched like a a soggy towlette. Heck, even their dashboard is a mess with it being nothing more than a canvas for ads at this point.
They can't even handle all the studios they have now.
@GamingFan4Lyf but consoles sold vs the competition does seem to matter. There are many games that come to PS5 but not Xbox. Publishers and developers seem to care. And Microsoft seem to care considering the amount of time they spent putting up graphs publicly and discussing it in leaked emails
Psychonauts 2 was awesome, feels weird to phrase it with them at the bottom of the barrel…
They need to simply focus on putting our high quality games that release in a good state.
All games do (or at least should) matter - regardless of their development scale. Vampire Survivors, Minecraft or Ori for example weren't AAA games yet are adored by gamers and Minecraft is the biggest selling game ever.
Xbox Live Arcade 0n the 360 was full of smaller budget/smaller team games - Far Cry 3: Blood Dragon, Assassins Creed 2.5D trilogy or Child of Light by Ubisoft for example. Let alone all the other games that people enjoyed that 'mattered' to them too.
MS isn't focussed on 'just' Consoles and selling Console Hardware - they want to attract people across the world on whatever Platforms people play on - inc Mobiles. Some games may well be more successful on Mobile for example with MANY more gamers playing - yet some may consider that game not worth their time, money etc because its not AAA. Its still 'matters' to MS and ALL those that love the game.
People may hate Candy Crush for example, but its 'success' can help subsidise those big AAA games that take 'years' to make with a large team - so not 'producing' Games for Gamers frequently.
I don't enjoy 'every' AAA game - regardless of whether its polished or not. There are smaller games I prefer - even if they aren't 'system sellers' - they matter more to me than yet another AAA 'sequel'.
As long as they release games - regardless of 'budget/scale' of the project - in the best state possible with consistent performance, that's all that should 'matter' in my opinion. Smaller budget shouldn't mean any less focus on 'quality' performance...
I've yet to see any signs of MS managing their studios well so far, and more than doubling their head count does little to fill me with confidence that they will suddenly mange those studios well.
My Game pass ultimate unexpectedly runs out tomorrow. Given I waited so long for starfield only for it to be only 'OK' and that Forza is a complete disaster of a game, I'm letting my sub run out for now and wont use my Xbox until they actually deliver.
I have such a backlog anyway that I can happily satisfy my needs with games on the other two platforms until MS actually deliver anything compelling.
This sits very comfortably with me as I have boycotted ABK games for years following the exposure of their shabby inexcusable treatment of devs. Those same managers and Bobby Kotick are now all part of team Green. I hope there will be actions that show that treatment and respect for devs is actually something they do and not just say.
I hope that with time, they will actually deliver on the never ending promises, and clean up the culture of the awfull managers they have now taken on as employees. Till then its adious Xbox - at least till they release something I must play.
Microsoft says they care about their IP, but they have hundreds of franchises that were left abandoned that they could have chosen to revive rather than just acquire two big gaming companies.
The first thing is how important it is that all of the games matter
Good to hear but the proof will be in the proverbial pudding going forward. So far I think they're doing a good job with the AAA, AA and smaller projects but as always one can and should try to improve on good.😃
@FatalBubbles that was my first thought as well. Off the top of my head, I can't recall a game I enjoyed in 2021 more than Psychonauts 2.
Fingers crossed. One of the good things about XBox last few years has been the variety. Along with the obvious Halo and Forza they’ve launched stuff like Grounded, Pentiment, Psychonauts 2 and Gears Tactics. They’ve brought Flight Sim and Age of Empires to Consoles. Their biggest launch this year was a new IP, as were two of their other 2024 exclusives. Avowed is set as a big new IP next year but I really hope they get behind the smaller projects.
It’s a weird role reversal for me. I never got a 360 and when in the later part of that era they shifted to just pumping out Halo/Gears/Forza/Kinect I had zero interest. PS2/PS3 era Sony were mixing it up with games like Amplitude, Flower, Sly Raccoon, Puppeteer, Tearaway, Journey etc, but now they’re the ones fixated on safe sequels and big name blockbusters. Where’s Nintendo went from the late Wii era and Wii U disaster to huge success with a great system. How things change.
More gears please standard or tactics I don't mind
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