
Following today's news of the EU approval over the Xbox Activision Blizzard merger, Microsoft president Brad Smith has quickly made a follow-up statement that makes for interesting reading.
While we knew of lots of individual cloud gaming deals that the Xbox owner struck with various companies like Nvidia and Boosteroid, it seems that the European Commission actually forced Microsoft to go even further.
According to Smith, the EU "has required" Microsoft to commit to an automatic licensing deal for Activision Blizzard titles on other cloud gaming services. Here's the quote in full:
"The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose."
This move makes sense, given that just like the UK CMA, the EU was most hung up on cloud gaming before ultimately approving the deal. This does leave us wondering though... were the same remedies proposed to the UK authority as well? For what it's worth, the CMA issued a statement earlier today:
We'll have to wait and see whether the EU verdict has any effect in Microsoft's attempts to overturn the deal on UK shores in the coming weeks and months.
Do you see the UK seeing this and caving to approve the deal? Let us know where you think this saga will head next!
[source twitter.com]
Comments 49
Don't see how this leaves the CMA with a leg to stand on - given it removes their biggest argument that Microsoft could use ABK to block "future unspecified" new competitors...
Instead, those new entrants can guarantee they'll have access to at least one big publisher's biggest games so have a decent library to start with...
If this wasn't initially offered to the CMA then this also gives the CMA an out to save face and approve it because they could say they were right originally and now this meets their concerns.... however I'm pretty sure they already replied to the EU decision saying that their stance still protects the consumers and the EU fell short on that?
Just get ABK into gamepass for me and I'm fine, UK can do it's thing
So if Sony makes a cloud version of playstation plus then Microsoft can't not put it on?
"were the same remedies proposed to the UK authority as well?"
EXACTLY what I want to know... if they were I want to know why the CMA rejected them, if not then MS deserved to be blocked by the CMA and can offer the UK CMA the exact same concessions to get the deal approved surely.
@Wheatly Not exactly - firstly, the licence agreement made here is a perfect showing of the fact the CMA didn't rationally review potential mitigations - so this deal being worldwide actually gives new facts for the case.
The CMA has been found to have misunderstood its remit, exceeded its powers or been irrational when assessing mitigations in a few cases at CAT including Compare the Market and BMW / VW, and they were overruled
Secondly, that's only the requirement for the CAT appeal. If necessary, the decision can be appealed in the High Court (as happened in MyFerryLink) where those limits do not apply - the court can rule against the CMA on a simple basis of law.
@UltimateOtaku91 Correct, any popular ABK games that Sony wished to licence for cloud, Microsoft will have to licence to them.
While they say free licence acquisition, they don't actually say "free licence" so I suspect you still have to pay the usual percentage any retailer does (or a bulk licence or per-play licence for a subscription based service) but I very much doubt Microsoft would use unfair pricing as that would open them up to remediations.
I don't think Microsoft have an issue with this anyway - most of the last 2 months' PS Plus additions have been Bethesda
@S1ayeR74 One of the points the CMA brought up was that they would be responsible for enforcing that sort of stuff once the 10-year deals are up, whereas "market forces" will magically do it for them if the merger doesn't happen.
@Widey85 I see, so if Microsoft were ever to not release new games on playstation consoles in the future I'd suspect playstation would go all out on cloud gaming to make sure they give their players access to those new games still. Might be the kick up the A**e sony need to put some effort into the streaming scene.
@Kaloudz Yep tomorrow's committee hearing will be interesting, and when hearings finally start with the CAT the CMA will likely be on the defensive or will announce some minor tweak to this deal that they can trumpet as a win.
A recent Motorola case where they've argued "significant overreach" by the CMA, Apple winning against the CMA based on a legal misunderstanding and the CMA head's own previous employer joining the battle against her all suggest the odds are stacked against the CMA now.
And that's before we even get to the UK government having been embarrassed by the CMA due to it conflicting with the "UK open for business" campaign and saying they intend to provide "steer" to the CMA...
@UltimateOtaku91 Yep it may definitely make for an interesting battlefield, where cloud becomes more of an extension of PC for now rather than consoles - where exclusives don't exist as much.
It only covers ABK's "popular" games - I do wonder if that's a fixed list or by some metric, so whether it may cover some new ABK game that ends up being hugely popular.
I can honestly say though if both Sony and Xbox manage to get cloud to a position where it's as fast and reliable as a console, we may all win as while I love my consoles and PC they do cost a lot to keep current...
@Wheatly The irrationality argument doesn't need new evidence. The whole point of the argument is that the evidence that as available was improperly used or the result is incongruent with it.
@UltimateOtaku91 Sony already has a cloud version of PS Plus - Plus Premium, except right now it only supports PS3/PS4, not PS5 games, and only streams to Windows and console, and not mobile OSes.
I think it says a lot about how much Sony has marketed against their own cloud product when even PS fans argue as though Sony doesn't have a service that they do have, lol. It's a lame service, but it exists!
IIRC though MS already offered them CoD on Plus, and Sony didn't bite. No reason to believe they'll bite still. I mean Jim said it's all about games being available to PS players....so I mean of COURSE he'll jump on streaming CoD, and wouldn't possibly play boardroom warfare by blocking the offering, right?
@Widey85 Yeah I do see streaming as the main way to game in 20 years time, but some work is needed. For all the flak Google stadia got I do give them credit as their servers were pretty good, they could run 4k streaming and even on mobile it was 1080p and ran perfectly on 50mps for me whilst xcloud is only 720p on mobile and 1080 on PC.
My main concern is Bluetooth controllers and headphones as I've noticed audio delay and controller lag on both stadia and xcloud with those connected via Bluetooth
@Wheatly New evidence such as this deal can be presented - the CAT is a legal tribunal in the UK led by judges, and in our system a judge has huge sway to decide the bounds of their own case.
In addition, Microsoft only have to have even hinted at a deal such as this one in communications with the CMA, and they can show this deal as being available but the CMA irrationally not wanting it.
Finally, yes it can still be taken to court, as nearly any dispute or decision can be - and there new evidence can be evaluated and remedies / settlements are encouraged.
The CMA is definitely not popular with the UK government for this decision at the moment, as it goes against the whole "open for business" marketing - and the two sides trumpeting their investment in the EU in the media about today's decision will not please the government either.
And despite being "independent", in reality any quango in the UK is only as independent as the government allows it to be - laws can easily be introduced to amend their powers, and indeed a new law was passed recently that gave ministers more power to intervene in decisions - which can be used as a threat when they're suggesting they'll provide more "steer" to the CMA.
@abe_hikura I recall that but don't think anyone understand it fully, either they don't think it's in their remit, or they can't be bothered to do their jobs which isn't much of a reason..
Still I think MS did not offer the same concessions the EU got, it forced the automatic free licensing apparently into MS, so we will be screwed unless the appeal is successful. And for that to happen MS has to successfully argue the CMA were incompetent, which in law is very difficult I believe.
@UltimateOtaku91 Yep they definitely need to work on controller technology.
For example the Xbox Wireless Protocol that Xbox controllers use when connected to Xbox consoles or their own dongles can support many more controllers than Bluetooth and have higher throughput and lower latency - so a Project Keystone device could use it and perhaps help with that issue...
@Wheatly That maybe but they will also stop consumer choice and innovation in the games market as they have effectively handed the 'high end' UK console market to Sony, with their decision, now the EU has approved it, the UK will be the only country in the planet with a different Xbox structure and NO Activision Blizzard games on Game Pass!!
@Kaloudz If you're in the UK, BBC Parliament will no doubt have the full thing, with the news channels dipping in and out.
It might be available on Gov.UK or the BBC News website too.
I suspect it may be up to half of it given they'll want to know why the CMA came up with a different result to the EU - but I suspect some will also just be generic competition questions and about other markets they regulate.
@Wheatly I think rationality can be called into question when they're blocking attempts to compete with a high-end console market leader that doesn't place nice - all because of some future market that may not even exist in time, and is tiny at the moment.
For all we know, neural connectivity will have a sudden breakthrough and we'll all play games connected to our phones with cloud gaming antiquated - for a bet on a future market, they're hurting a much bigger existing one.
That, plus the "open for business" UK angle, as well as the obvious remedies that Microsoft were willing to agree to (if not then, they have now - and that will be taken into account as it's common sense to include it which means a judge will) are definite grounds for rationality arguments.
With regards to it being returned to the CMA, it's only a courtesy - the CMA are given instruction and are not allowed to do anything that breaches the CAT's ruling, as their judgment is considered higher.
And our courts, short of Parliament passing new laws, are the ultimate arbiter of both our laws and their meaning - they can and will find against bodies if they find misuse of process or clearly fault decision making - they did so when telling Boris Johnson he illegally prorogued Parliament for example.
I'm not sure it'll even go to CAT though, with today's announcement and the embarrassment for the UK government I suspect the CMA will push for some minor "win" they can trumpet as an extension of today's deal that they "secured" and will change their mind - which they have the full power to do.
As for quango, it's just a term used for any "independent" body in the UK nowadays - given the UK government where Parliament is supreme can decide to do anything it wants with those bodies.
How much do we bet that Sony won’t be adding ABK games to their Premium streaming tier even if this gives them the ability to do so?
@UltimateOtaku91 Sony does not have to put anything in their service they don’t want to, but they can, even without having them as part of their multi-game-subscription.
They can allow PS users that have Premium stream any ABK game they buy. Doubt they will, though. Their streaming strategy is very lacking and still stuck on PS4 and PS3 streaming.
@Widey85 they actually mean free license, so long the end-user buys the game in question. Very much like how Nvidia Now works currently. At least that’s my reading of it.
Ok I see alot of ps fans celebrating over this all over the place and saying how this is bad for Microsoft and great for Sony ....but there's a few things that they haven't looked at ....Microsoft must allow cloud to everyone not a Biggie they were basically doing that anyway , Microsoft must keep the game the same as purchased ....Sony cloud doesn't do ps5 cloud so if microsoft comes out with features on current gen only that will cut off the big ps5 market for cloud streaming that some will then buy other services so they can get the ps5 current version , this forces Sony to do ps5 oud then they can say to the CMA well Sony have done current gen steaming thanx to us
And also it's says cloud game streaming not free to services like ps plus etc
And as Sony won't have exclusive cod stuff Thier customers no longer need to pay for consoles for cod they could pay Nvidia etc etc no matter where they decide to play cod Microsoft gets the lions share
So basically this is amazing for Microsoft
@Wheatly I really don't see any rationality in their hypothetical whataboutism of a verdict. It's seems to exist in spite of both the evidence and the actual market, as well as the products in question. It reads like a vague explanation of a predetermined decision that dances around the actual details. It always did, and ei highlights that.
Honestly I think they'd have a more solid verdict basing it on console than cloud. It's not a sensible argument.
@Tharsman Agreed, that's what I meant about them acting as the "retailer" - either the player buys the game elsewhere or buys through them (like Stadia had).
I wouldn't be surprised if there is some caveat for subscription services too, say "a fair market rate per play" or something to ensure new entrants into the market can offer such a thing - if not, maybe they can offer the CMA that as the sweetener so CMA can say "deal approved as we got a major concession!"
@Wheatly The proroguing of Parliament did have to clarify a point of law which hadn't previously been tested though, but agreed it's likely not going to apply here.
My "open for business" comment is more about why I think the CMA will come under pressure to do a deal of some kind - given a minister can already overrule the CMA under the recent law change, they are likely aware of Brexit Britain's pretty poor world standing and sounding anti-business isn't a great thing for our national economic welfare which is one of reasons for overruling.
I completely agree about not knowing how judges will act, but we do know one judge in this CAT panel is a patents special FOSS Patents knows, and his judgments have generally been balanced and look at harms as well as what remediations have been offered.
Finally, that figure for the UK cloud market was picked out of thin air by the CMA based on dodgy numbers (for example how they count Ultimate subscribers and XCloud players) - it's likely a smaller market right now (given XCloud can support less than 10k concurrent UK users) and both its size and the CMA's faulty figures can factor into the appeal.
Nobody is ever going to force Sony or Nintendo to do the same. This mess just makes the gaming industry unpalatable overall. When Sony bought Bungie nobody forced them into this type of situation. All I see is corruption in all of this, I can't reward this behavior with my money.
@Wheatly Also, with regards to a company swallowing up an emerging market, this deal specifically stops that.
When many of Microsoft's biggest games will be on all their competitors, why would you sign up for XCloud when you could go with Luna or PSNow that may have some exclusive games plus CoD etc.?
They're literally inviting competition in to the market rather than trying to shut it out
@Wheatly They made a judgement based on a miniscule market segment based on their prediction that it was the future of a whole industry despite the current position of the industry, that purchasing a company that is not even a participant in that market in any way will give them undue control of that theoretical future major industry, and you don't see that as irrational?
Let's change the headline: CMA blocks Microsoft/McDonald's merger because the ability to discount happy meals for game pass subscribers cold give them total control of cloud video game streaming in the future and regulation isn't worth the effort.
Abk has as much to do with cloud streaming as McDonald's does. This isn't Nvidia, or Google or Amazon they're buying, it's abk. A vendor of games for the console and PC markets. Not even in the cloud market. Using cloud competition as the reason for blocking a merger of a company not even in that industry is the definition of irrational.
That's why cloud was very much the wrong choice to try to block this on. It's consolidation in the console and PC market. It's not consolidation at all of the cloud market.
@Wheatly Yes but COD will be ALL the cloud platforms because of the EU deal.
That I think is the key point now, that new entrants will have an edge because they will have COD plus any exclusives they've bought / brought in.
@Wheatly Yes but unlike the lazy CMA, the EU will enforce it and have a history of enforcing such decisions - plus I imagine it will be signed in binding documents.
So it can certainly be used in the arguments against the CMA - the fact they couldn't be bothered to ensure remedies were stuck to doesn't mean such remedies weren't sufficient, and that a regulator would refuse to enforce any provisions is pretty weird.
It does strike me as the CMA being annoyed by the Compare the Market decision not going their way, so saying "we can't fine people as they appeal" so deciding they don't want to be an enforcer - which can't be a sustainable path given it's their legal duty...
@Wheatly Firstly, the agreement is worldwide according to MS, and I've no doubt is all properly set out.
Secondly, it does affect the appeal, as new evidence can be looked at in the CAT - particularly as MS can point to it being the kind of remedy they were open to.
Thirdly, the EU's decisions often have an effect worldwide - they have forced numerous remedies on Microsoft, Facebook and Google that have had a global impact - it's unlikely that the UK would be carved out of such a deal as it's cost prohibitive to do so, and if the deal applies in the UK I imagine any breach would occur in all regions so be subject to a joint investigation by the different regulators.
If the CMA were to come out and go "since leaving the EU, we're not big enough to manage such enforcement action" then it pretty much admits Brexit is a failure and they'd likely find the Tories passing laws to scrap them and replace them with a new body - at best, it suggests they need to work closely with the EU regulator still which is a win for this deal.
@Kaloudz No problem lol, enjoy - I've no meetings tomorrow so can keep it on in the background.
My only fear is if any of the MPs have actually spoken to Microsoft or any non-Sony-supporting experts - as if they're just getting their soundbites from their children many of those will be Sony or Nintendo fans who probably dislike Xbox anyway...
@Wheatly I agree, me calling them lazy is more my own conjecture and not really fair.
But if their point turns out to be they can't be expected to enforce such a remedy as the EU's one because of their size or funding, then it'll seriously annoy the government who will likely reform them or force co-operation with the EU regulator as it highlights the UK alone is weaker.
With regards to the CAT, I'm more on about the fact that judges still have wide scope so can choose to not ignore a remedy that is so obviously relevant to the case - particularly if MS reveal such a remedy was offered to the CMA.
If it wasn't, and the judges choose not to accept it, then I suspect it'll instead come up at the next stage (Court of Appeal) which has no such limited room for review.
Anyway yes I agree let's see how this plays out - FOSS Patents is a specialist in this area and he reckons the irrationality boundary is easily met (although I admit he has lost his mind a little over this deal!) so it'll be an interesting one to watch regardless
My only hope is it's months at a maximum as Xbox can't afford years wasted on this...
@Wheatly Yes, but the behavioral remedies that they said they would consider were meant to address exactly that. Then when it came time to consider them they stated simply that they wouldn't consider them because it would, in effect, require effort they'd rather not expend, which makes their preliminary where they stated they'd be open to behavioral remedies, in bad faith. They drafted the prelim when console was still their point of contention before their about-face to shift to cloud mere weeks before their verdict.
@Kaloudz Nnnooooo save your sanity!
@Kaloudz Thankfully it'll be a committee as far as I'm aware, which are normally meeting rooms and much more quiet, where a question must be heard or the audience will be thrown out or participants found in contempt.
They're similar to hearings in the US Senate and House but a bit more grown up usually
@Wheatly Agreed, a civilised discussion and now to a relaxing evening of gaming
Have a good one
@Kaloudz Lol it's from 10.30am in front of the Business and Trade Committee - much of it may be dull procedural stuff on how the CMA works, what it understands its role and limits to be etc.
Unfortunately whether the supermarkets may be price fixing has just been announced as an investigation by the CMA so given it's linked to the cost of living and so is popular, it may take up all the breathing room.
It may be very clever of the CMA to announce that this evening...
Either way I'd expect at least a question or two on ABK but I doubt much new information or any admittance of error will be made, so could always record it and look at any highlights FOSS Patents highlights lol
@Kaloudz Lol OK, although if it's all supermarket related I'll have to take the fall for underestimating the CMA - releasing information on the price gouging investigation the night before the committee hearing is clever.
FOSS, Florian Mueller, has been around a while as a patent lawyer from what I can tell, who's often advised on big cases and seems to know a few judges and MPs.
Obviously it's impossible to tell completely online, but while he's not a specialist in mergers by his own admission - and has gone a little insane over the ABK merger I think - he's definitely used to tribunals, regulators and legal documents so his insight is valuable.
In addition he apparently knows one of the judges who will be on the three-person CAT panel, who he holds in high regard with good technical ability so it may be a positive for Microsoft...
@Kaloudz Yep I deal with lawyers often and he's easier to understand than many lol
Maybe after the merger, I know it's crazy to say and evil but they might have Bobby Kotick manage some the studios so they can push some decent games out.
@Kaloudz I wouldn't bother watching it to be honest - it's only on the Gov.tv website, not even the BBC etc. and they've covered Activision and now mostly on to the supermarkets stuff:
https://parliamentlive.tv/event/index/625b836d-971f-47ee-b4b5-e537eca5d70f
They claimed confidentiality when asked about her contact with the FTC chair and if there was collusion, which seems a bit weird, and otherwise have just kept talking about independent panels and competition - also saying their approach to nascent markets is to block (which is the opposite approach of what legislation says as far as I know, which is about theory of harm which would be unknown at that point).
FOSS Patents is watching live and commenting on it (which is pretty caustic to be honest - I think most hearings like this are pretty uneventful anyway):
https://twitter.com/FOSSpatents/status/1658411152487993345
Also interesting one from Tom Warren, pointing out in an FT article the EU say the CMA is incorrect in its calculation of the cloud market (which fits with what FOSS Patents has been saying and with the CMA screwing up the CoD harm maths earlier that they had to correct):
https://twitter.com/tomwarren/status/1658408320057630721
@Widey85 you realize it wont be free for other streaming services to get these games, its a license aka MS is gonna charge them and i would think they arent going to just be like heres the game have at it....and it doesnt state how much MS should license the games, all MS has to do is make the fee so high that the competition may not want the games unless its COD or Diablo or other AAA game... and even then they may not... it does not say they have to allow the game on competition for a reasonable fee or even set the fee it just says they are going to licenese the game to other services...
@Blessed_Koz Yes I've read the details that are available.
The agreement is for free licencing for any BYOG provider (such as GeForce Now currently), while the terms for any sells-you-the-game provider (like Stadia was) or subscription provider (such as Luna or XCloud itself) aren't clear but are suggested to be fair market pricing but the process of licencing itself will be free (so no additional processing charge for example).
It's not in Microsoft's interests to make the fee sky high, as not only would they lose sales it would very much break the spirit of the agreement with the EU - and unlike other jurisdictions they've got few qualms in enforcing their rules, so could levy huge fines or even force the unwinding of the ABK takeover.
The UK CMA has dashed any desire to visit or have anything to do with the UK.
@Kaloudz Yeah I suspect one MP wasn't impressed with their answers or their investigation and conclusion, so did push them quite hard.
And yes they literally stuck to the script - with Satya not ruling out carving out the UK today in a US interview (Tom Warren again has highlighted it on Twitter), I really hope the CMA are overruled as otherwise it's likely us in the UK that lose out...
@Kaloudz Yep lol, there's definitely hints in everything they all say
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