Earlier today, the UK's Competition and Markets Authority (CMA) revealed that it had "concerns" over Microsoft's acquisition of Activision Blizzard, and now Xbox's Phil Spencer has penned a long public letter in response.
Speaking on the Microsoft website, Spencer recognised that "regulators, game developers and players" have been asking what the acquisition means for the industry, and pointed out that "choice" is crucial for players moving forward:
"To reach the billions of players where they are and no matter what device they play on, we need to embrace choice. Giving players choice in how they play their games makes gaming more accessible and leads to larger, more vibrant communities of players.
Choice is equally important to developers. Developers benefit from having a diversity of distribution and business models for their games. Choice unlocks opportunities for innovation and enables the industry to grow."
Spencer says that Microsoft is expanding choice in two ways - through Xbox Game Pass, and by bringing more games to mobile devices through cloud gaming technology. He's confirmed that the likes of Overwatch, Diablo and Call of Duty will be included in Game Pass in the future, which he says will deliver more value to players and therefore hopefully extend the service's appeal to "mobile phones and any connected device".
Here's a bit more about what he thinks about bringing Activision Blizzard games to xCloud:
"This promises to open up mobile gaming, creating new distribution opportunities for game developers outside of mobile app stores while delivering compelling and immersive experiences for players by using the power of the cloud. And we can extend the joy of playing to devices that people already own, including Smart TVs and laptops."
Spencer then went on to mention that "we will pursue a principled path", reiterating that "the same version of Call of Duty [will be] available on PlayStation on the same day the game launches elsewhere", along with promising to continue to support cross-play initiatives and "engage with regulators with a spirit of transparency and openness".
"We respect and welcome the hard questions that are being asked. The gaming industry today is robust and dynamic. Industry leaders, including Tencent and Sony, continue to expand their deep and extensive libraries of games as well as other entertainment brands and franchises, which are enjoyed by players everywhere. We believe that a thorough review will show that the combination of Microsoft and Activision Blizzard will benefit the industry and players."
So there you go! A big, long response from the Microsoft Gaming CEO there. The CMA had previously stated that Microsoft and Activision Blizzard had five working days to submit proposals regarding their concerns, so we'll have to now wait and see if the UK authority ends up going ahead with a "Phase 2 investigation" or not.
"We’re on a journey to put the fantastic creations of developers into the hands of players around the world, no matter where they play."
What are your thoughts on Phil Spencer's comments here? Let us know down below.
[source blogs.microsoft.com]
Comments 27
What happens if say everyone but the UK regulators okay the deal? must MS just drop it or will it be forced to spin off Activision's UK operations?
I love Microsoft more than any other game company... however anytime anyone mentions the future of Mobile gaming, i want to throw up. I play games on my phone yet, but they are the small games from random developers. I refuse to accept that gaming is moving towards a mobile gaming industry and i hate playing games like Mario Kart or Call of Duty on my phone. I game because i want to experience a 75" screen in front of my face and an xbox controller in my hand. Not my phone... I may be in the minority on this one and that is ok with me. I just needed to speak my truth that the console generation needs to stay and grow because that is where my money will go. Also single player story driven games... That is all, have a great day!
@abe_hikura In all likelihood Microsoft would use its lobbying power if UK was the last holdout. They could go directly for UK politics but also increase global pressure. Remember that Activision is struggling right now but holds thousands of jobs in the US. If the deal goes through in the US I would expect then the US to "motivate" others to do the same. No legal action is done in a vacuum and I doubt the UK would put its foot down if there was a deal to be made.
Every time Phil opens his mouth about how player should get to play games on ‘whatever device they play on’ I’m pretty sure he’s now starting to alienate more players than being embraced by them.
Either announce all your games will be multi platform going forward, or be clear that the Xbox platform will be supported with exclusive games… right now all Phil is doing is saying he wants everyone playing these games…at the same time as selling hardware and subscriptions off the back of games being exclusive
Just basically be clear - can we expect starfield and the like to now come to PlayStation, come to psplus? Because if so we can sell our Xbox consoles and get a bit of money back to put towards the cost of living crisis.
This deal is going through and no amount of complaining from the UK government or Sony lobbying is going to stop it. Whether it gets done end of this year or early next year, it's going through ...
I've no doubt that MS was expecting at lot more roadblocks than they've seen so far so for them it's likely no big surprise. Seeing how quickly they had a reply posted they knew about it and are already doing what needs to be done to move forward. Deals going through without a doubt in my eyes, will it be this year is the question.
@Bleachedsmiles you can play it wherever gamepass exisis.
@Krzzystuff “we embrace choice…as long as you choose gamepass” - doesn’t have quite the same virtue signalling does it?
@OliverOwen I totally agree with you! I would hope that there will always be a substantial market of gamers who want to play big immersive games on a local device and a big screen, not cut down made-for-mobile shadows of the games we used to love.
@Bleachedsmiles This exactly. People have invested a lot of money in the machine and ecosystem. If all of the Xbox games are going to be on other consoles, we can all sell our Xboxes and buy something else that does have exclusives. I'm a big fan of Phil but he needs to appreciate/respect the Xbox fans a bit more
"We will pursue a principled path"
Microsoft buys the UK government
@abe_hikura If that happens, the UK can only 'recommend' that the deal does not go through which would then mean that MS could 'challenge' that in UK courts for them to address those issues and let the Judge decide.
If everyone else agrees the deal, then its likely that MS would challenge and with the backing of ALL other global regulators would be in a strong position to 'win' in court against the UK regulators.
I don't really get it - they didn't block Disney from acquiring Star Wars, Marvel etc and keeping those 'franchises' to their Streaming Service moving forward. Yes you may still get to watch films in the cinema and on other services (eventually) but Netflix, Amazon Prime, HBO etc can't show the Mandalorian for example on day/date. These are 'Globally' loved Franchises too.
CoD at the moment only releases on Xbox, PS and PC platforms - most likely only the 'current' gen Series S/X & PS5 consoles as well as more 'recent' PC hardware to run well enough to play. That is 'limiting' its growth. With Cloud, they can bring CoD to Switch (if Nintendo allowed), to Mobiles, tablets, laptops, low-end PC's, Smart TV's etc and therefore 'grow' the community much much more. Even if they lost the '10m+' PS5 gamers that MS will still 'sell' the game to, sell MTX/Season Passes etc to, they could easily replace and grow the CoD community across a whole range of platforms - but NOT selling a Popular game with an established and 'vocal' community on Playstation doesn't make sense.
At the moment, Sony has a big advantage over MS with CoD - not fair and directly harms its competition (PC/Xbox) as they offer 'earlier' access, extra content etc. The UK regulators haven't seen this as an issue! MS will have an advantage in that they can offer the game day and date on Game Pass which will hurt Sales and will affect hardware sales too - even though its on PS5 to buy, exactly the same version, same content etc as is on PC, Xbox and all those Cloud supported devices. But people 'buy' consoles for Exclusives so Sony will still sell Hardware/services for their IPs/exclusives - Destiny, Spider-Man, Wolverine, God of War, Ghost of Tsushima, Uncharted, Last of Us, Ratchet & Clank, Horizon etc and if that's the 'only' platform you have, you'll still be able to buy CoD and Minecraft too...
@OliverOwen
Agree 100%, although I also like to play with a 6.5 inch switch lite screen in front of my face.
But I really don't see how anyone can play a serious game on a phone's touch screen.
Gaming on consoles, no matter how big the screen, vs gaming on a phone will NEVER be the same thing.
@BAMozzy anything to keep me from paying $70 for games, $550 for a consoles, and nickel and diming me every chance possible is great for me. Gimme that Xbox ecosystem all day long ...
@OliverOwen What MS are envisioning is that the Majority of gamers - which are Mobile gamers as they outnumber Console gamers quite considerably, will opt to use Game Pass Cloud to play 'console' games on their mobiles.
Games like CoD, Starfield, MSFS, Gears, Forza etc are never released on Mobile because the hardware isn't sufficient to download, install and run that game locally. You may get a 'mobile' specific version (CoD Mobile) for Mobile only gamers - but what if they could play the next CoD game, play crossplay with ALL the other platforms, keep your progress across all platforms, so you could play CoD on the Go anywhere, and when you get home, play on your Console/PC.
They want you to 'subscribe' to Game Pass on Mobiles to reach all those billions of gamers that play on Mobiles to play the 'big' games with massive development budgets, with immersive stories and characters.
Its not about 'moving' you away from the games you 'enjoy' on Consoles or about making much smaller and shallower games due to mobile hardware limitations. Its more about bringing those bigger, more expansive and immersive experiences to a much wider audience.
Point is, you'll never be able to reach EVERY gamer if you don't consider 'mobiles'. Cloud gaming enables them to bring EVERY game to mobile at least at Console Quality visuals/performance and also makes it a bit more of an even playing field too. Doom Eternal, for example, would be much better looking and playing on a Mobile than the 'native' Switch port. It would run at a supersampled down to 1080p with Series X visual settings and a locked 60fps vs the 30fps, low res, low visual settings ported Switch version. Anyone on weak, low end gaming hardware where 30fps is the 'best' you can hope for, let alone what visual downgrades were necessary can play via Cloud at 1080/60, the lowest point for the vast majority in MP and therefore not at too much of a 'disadvantage' compared to those who play locally at 1080-2160p/60fps+ on local hardware thus making it more even - compared to Fortnite which is 30fps on mobiles 60fps on consoles and more on PC with a wide range of graphical settings, draw distances etc that can provide advantages too. Imaging thinking you can't be seen behind a bush but someone can see you because that bush hasn't been drawn in yet on the other persons screen due to draw distance!
Anyway, you get my point. Mobile gaming is by far the biggest sector in gaming and MS want to bring their Games to this sector to reach those Gamers. The Cloud enables them to do so and there is some 'specific' work required for Mobile gamers (touch screen controls for example if they don't want/have controller peripherals) so they can be played 'comfortably' on mobile but that doesn't mean they are looking to design and build AAA games to run natively on Mobile and therefore impact on their Console/PC games - designing around the lowest spec would still be the Series console as that is also the Cloud based hardware spec. So they can bring CoD, Starfield, Redfall, Halo etc to Mobile gamers as well and if they want to upgrade to Console hardware, they don't have to rebuy and restart games as their progress and Game Pass library is instantly available.
This deal is going to go through eventually even though I'd much rather it didn't for the sake of the gaming public.
They may say that they won't use the strength of big franchises to gain undue leverage over their competition (Sony), but they're not going to admit that, and if the industry, or management changes then they could do just that.
They already work with big publishers like EA to include their games on Game Pass, etc. Why do they need to buy Activision to bring a bunch of games to multiple platforms?
Of course they could release smaller games like Pentiment for example as a 'mobile' port so they could sell games to Mobile. I'm sure they'll want to find a way to 'sell' games to Game Pass Cloud only subscribers as its 'pointless' buying anything if you can't play once it leaves the cloud service - so I do think there will be some work going on to find a way to sell games and have them accessible on Mobiles - even if that means they can only play when 'online' (like a lot of modern games these days require online on consoles) but at least you are not limited to just the games in game pass.
In other words, they are intending to expand what the Cloud currently offers. At the moment, its limited to a selection of games that customers have no control over but if you could buy 'cloud' games to keep them 'permanently' playable (if you have a network connection - like Destiny for example), inc digital games bought on Console/PC, that's what I think they are working towards to bring the Console experience to Mobiles (more than bring Mobile games to Xbox/PC).
@Ashadelo Lol! You made me spit out my tea with laughter!
That is absolutely the kind of thinking that earnt Ms that rep 30 years ago.
Ps uk gov will probably go for less than activision blizzard 😂
Your rivals chew up your principled path and spits it back at you. Sometimes you have to just just become competitive to compete.
The deal will go through.
I think what regulators are worried about is taking the #1 selling game each year on PS4/5, and including it day one on Game Pass, creating an even greater void between Game Pass and PS+ Extra/Premium.
Safe to say Sony are years behind MS in the subscription and Cloud scene.
Why aren't you doing anything about the hockers and cheaters in call of duty games and warzone
@OliverOwen Isn't the point to be able to play the same games on your phone and on your 75" screen, seamlessly picking up where you left off? So, like Switch, but not on a 2012 tablet and hundreds of dollars of up-front costs?
@NEStalgia Oh absolutely, I didnt mean Mobile gaming doesnt have a place in this world, i was just saying that if Mobile gaming takes over the world, that will be the day i stop my video game career. I just like to play in the privacy of my own home with a controller in my hand. I cant fathom playing the next Assassins Creed game or the next Forza on my 6.5" phone screen no matter how amazing it looks. Its too small and too compact to be able to enjoy.
@OliverOwen I think it's the other way around, really, it's not that "mobile gaming will take over." Mobile gaming already took over gaming 15 years ago. There's like 10 mobile gamers to one console/PC gamer. Apple makes more on gaming that Sony, Microsoft, and Nintendo combined, and they don't even make any games.
This is about moving "console" gaming to be available on the mobile screen. So it's more about console invading the mobile space than the other way around
That being said, I'm biased. I use my Switch as a handheld, I was hyped about WiiU for Off-TV, I bought PS4 in part because of Vita Remote Play, and I just got a dedicated phone and Kishi to use as an "Xbox Switch/PS Vita 2" - I bought Soul Hackers 2 to play on the handheld rig streamed from my XSS primarily so I can then just pick it up on the XSX on the big screen on a whim, and it's glorious! I did some AC Origins that way just to check it out when it hit cloud and, yeah, some games....I mean it works out GREAT, but I probably wouldn't play that type of game too much on the small screen. Then again.....Odyssey has that infamous grind. Maybe it WOULD be good!
I think some people are misunderstanding what Phil is saying here.
This isn’t him being indecisive or hiding anything from us. This is his attempt to show that Microsoft is not keeping games from other platforms. Xbox will have some exclusive games that Sony won’t have. But those games will also be available in Game Pass meaning anyone with a phone, tablet, PC, Xbox and in future a smart TV will be able to play them.
That being said, some games will launch on PlayStation and Switch. And that’s not him neglecting Xbox or anything. It’s just clever business.
Regulators are simply worried that Sony won’t get Call of Duty and some other games that may give Microsoft the monopoly.
Funnily enough, no one cares that Switch doesn’t have CoD and only gets a half-baked FIFA each year.
@Royalblues while i would agree about the hardware agnostic, the problem is data caps....here in the us most of us have them, and comcast one of the biggest providers is adding a 350gb data cap at the end of this year(was supposed to be here in 2020 but covid delayed that for them thankfully)but data caps is the biggest hinderence to game and basically any streaming...my last 3 months of usage without game streaming is 552gb, 694gb, 487gb thats my last 3 months of data usage, with that said comcast data cap is gonna cost me 15$ more to get around caps at the end of the year.
@Royalblues i agree with almost everything but the no need for a console thing... streaming is fine but i do believe dedicated hardware wont be going anywhere in the next 20 years...unless something drastically changes in the way internet companies provide internet... streaming sucks for online gaming even in countries like South Korea where their internet speeds are faster and more reliable.....i just dont see isp companies spending the money to increase capacity and speeds while ditching data caps, unless Feds(in the USA) force the isp to not act like monopolies and allow us to choose our provideer here in NJ i only have 1 isp option 2 if you live in a fancy rich area that has fios... not sure if the whole country is same way but in NJ only 1 cable provider is allowed in each area and most of NJ is comcast, or cablevision but NOBODY in NJ has a option to chose... if you live in a comcast area well you have comcast or DSL(which is crap) or a cablevision area same thing you cant pick...which allows them to run as a monopoly, 129$ a month for a gigabit connection with a datacap they will enforce starting 2023, unless you pay 15$ a month extra to remove cap...this is why i believe streaming is never gonna be as good as a dedicated console..
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...