It looks like Xbox's efforts to crack the Japanese market might finally be paying off. After one year of availability worldwide, the Xbox Series X|S model has apparently already outsold the lifetime sales of the Xbox One in the region.
This information comes via Game Data Library. It's apparently shifted around 116,119 units in just one year compared to Xbox One's 114,726 units after about seven and half years. It's worth noting the latest figure includes the combined sales of Xbox Series X and S models.
While it's not entirely official just yet, it was only a matter of time - following on from last month, when it was revealed Xbox Series X|S had surpassed 100,000 unit sales in Japan. Last week, Game Data Library also reported Xbox Series sales were set to overtake Xbox One sales. Famitsu will likely confirm the latest figures as well.
Back in June, Xbox confirmed Japan was the system's fastest-growing market. It follows on from Xbox stating for some time now how it wants to expand its reach within the region. It's also been working hard at securing Japanese partnerships and Japanese-made games for Xbox Game Pass and the Microsoft Store.
How far do you think Xbox can go in Japan? Are you at all surprised to hear its new system has already overtaken the model from the previous generation? Leave your thoughts down below.
[source twitter.com]
Comments 33
Obviously they will never make a huge dent in Japan but progress is progress
They aren't going to uproot Sony or Nintendo but they can certainly at least make a good dent.
Game Pass and xCloud will definitely help make that a reality. They just need to keep a steady flow of Japanese content hitting Game Pass and try to implement touch controls for these on xCloud for mobile/tablet play.
Not a high bar to cross but still, I think, a sign of how much better Xbox is doing this generation.
I’m sure xbox long term plans for the region are a lot more focused around xCloud and GamePass than console sales, though. My understanding is that PC gaming is a LOT bigger than consoles in Japan, and I’m sure Xbox wants a bigger percentage of those games to move through Windows store and GamePass Vs. Steam.
Basically in every single way Xbox has done better in the first year of XS then it did the in the 7 year lifespan of xbox one.
The Xbox One in Japan has been very bad.
Most of the games were not translated and third party games were often not sold. (You can't even play iconic games from the previous generation like Monster Hunter World or Overwatch.)
With the Xbox Series X|S, things seem to have improved a lot. I hope they keep up the good work.
Now if the Xbox collaboration with SEGA is true we might see this grow even more.
@Royalblues Those usual suspects should do us all a favour and just change their profile pictures of themselves making love to their PS5. That way it'll be easier to know who should get banned.
Back on subject, however. This is great news for xbox. But let's be real, it's cloud gaming where they're looking to dominate and with all these Japanese games coming to gamepass and their new relationship with Sega, I can very much see the headlines of success
Which brings me to my other point. I was reading the other day about MS and Sega forming an alliance over Azure, and it became instantly catnip to the trolls. They were so quick to say it meant nothing and that game pass wouldn't benefit. A day later, total war is coming to gamepass.
Anyway, that's my thoughts. Back to avoiding you lot like the plague lol
Well done, the potential of Cloud is even bigger there.
@Serious_Snape When they make an effort and bash Game Pass without arguments they are implying people are not able to buy games on Xbox or that Game Pass doesn't count as success because it's not boxed in plastic. They must think that only having the choice to pay 70 for each PS4 sequel that will launch on PS5 and PS4 after being delayed is much better. PS5 was supposed to have an incredible catalogue of next-gen exclusives in the first year. Those games have been delayed and most will launch on PS4 and on PC, eventually.
Doesn't effect me as I play all my anime games/JRPG's on playstation but this is great news for xbox, now they should try hard to get more JRPG's onto gamepass even if it's just in Japan for now and build up more Japanese users, in no time games like trials of cold steel, persona, neptunia, disgaea, Ys and Atelier games will becoming to xbox and I will be first to encourage people to try those games out if they do
Great news for the gamer's of Japan. And the those like myself who view Sony's actions just slightly short of evil. Thanks to Sony and its RIAA buddies we now people who believe "illegal downloading" is a real thing and is a crime and judges who feel the same. Folks who feel guilty sharing something online in fear of the copyright trolls abusing our freedom to share information with each other
@Tharsman I don't think PC gaming is big in Japan at all. The biggest markets are handheld and mobile by a country mile (reason why switch is selling best in that region and I believe already surpassed Wii Numbers but not 3ds yet)
Good to see but as Xbox One numbers were very disappointing the real target for comparison should be 360 (that I believe it sold close to 1M)
Removed - trolling/baiting; user is banned
@xboxjapanfan Basic translations should be in all first party games. I’m glad they are doing better in that area, but I’m sure they still have ton of work.
@Zag_Man Right now? So few consoles it’s hard to tell. But I’d say XSX is more popular.
@Snake_V5 Grow up dude
@Balta666 funny enough after making that post yesterday I saw this on push square:
https://www.pushsquare.com/news/2021/11/japanese-publisher-implies-playstation-audience-is-transitioning-to-pc
So it seems it is indeed a trend in Japan.
I’m always going to be a console player so long there are consoles, but I can see many appeals of PC. Primarily, almost all games run on a huge variety of budget options. Setting some big AAA games aside, most PC games are capable on running on what I would call “portable switch mode” on a moderate spec and low cost laptop.
If you are not demanding for the best you can actually get a decent priced pc to run games on, and then as you upgrade, the games are upgraded without any of this current generation “we charge you for upgrade” console nonsense.
Then there is modding, and let’s not forget MMOs.
@blinx01 never will they uproot Nintendo. But Microsoft could catch up to Sony though because Sony isn’t interested in Japan anymore
@Tharsman there is a trend in that direction but it is still a small market (when compared to US and europe).
I have nothing against PC, actually I have been a casual PC gamer most of my life and only moving more to consoles in the previous gen (with switch)
@Serious_Snape Why don't you grow up? What I said is a ***** fact, someone above me said the same thing.
Show me where Xbox has sold more in Japan than Nintendo and Sony, you won't find it. Most people know Xbox doesn't do well in Japan.
But when will Japan Xbox Series sales surpass WiiU sales?
@SplooshDmg @Tharsman PC gaming is bigger than consoles in Asia, mobile leads in Japan and the rest of Asia, PC is huge in China, Korea and some other Asian destinations. PC has seen a lot of growth in Japan, but console still rules the roost. Though, primarily just Nintendo at this point. That PS article's anonymous source appears to have been talking about total (global) sales shifting from PS to PC for Japanese games, which isn't a surprise to most of us "traditional" PS players, but like Sploosh said, there's a strong probability that anonymous source was a Sega exec, so there's some amount of self-interest involved in the statement as they said years ago their overall corporate strategy was to focus on PC-first. Which I suspect probably had a lot to do with their arcade systems using PC hardware most of the time now.
Japan market is mobile, followed by Nintendo in distant second, followed by PS in very distant third, PC is growing but still forth, and also, Xbox exists. The wider Asia market is mobile first, followed closely by PC, and then, consoles exist. Globally, PS is still #1, followed closely by Nintendo. PC or Xbox in 3rd depends on region.
@SplooshDmg "Windows Store sucks"
Have you seen the PlayStation store? I mean, seriously?
But it's not like it can get worse than the Nintendo eShop on the console (on web it's nice.) It's like the AppStore, but so much worse.
Really all 3 consoles should just tell Tencent they can host the store for them. It's not like it could get worse.
@SplooshDmg They have to walk a tightrope there, though. "PC games are cheaper than console" is the dominant mantra. To compete with Steam, GOG, and Epic they need to be priced competitively, but that's a bad look on the same first party store if console games always cost a lot more than the PC version of the same game.
@SplooshDmg Steam games are up to $60? I thought it was still default $10 cheaper due to not having the console licensing charge. Wow. And any time I scan the sales it never looks much better than console. WTF are all the PC master race people on about about the cheaper games, then? It did used to be true, for sure, but....
Or maybe they've set Steam to 60 since consoles will all be 70 but it hasn't caught up for everything yet?
AFAIK, Sony and Nintendo cut out digital keys sold. Sony worldwide, and Nintendo still does it in the US but not EU. MS is the only one that still really does it.
I take great pride in contributing to these numbers, although my Series S is now in the UK.
@anoyonmus don’t be daft mate. Sony have sold 10 times more PS5’s than Xbox in Japan!!
@sjbsixpack yeah but I am thinking more software wise? PS5 software hasn't sold incredibly in Japan. COD Vanguard hit Japan's charts and that was the PS4 VERSION.
Also who knows what will happen
@SplooshDmg lol, but still can't play it on an Xbox or xcloud so I guess it's not really significant difference. But...... Isn't that a 2022 game anyway? Can't tell if I'm even interested in it. I was when it was Project Athia, but the more I see of it lately the less intrigued I get. It feels like FFXIII more every time they show it.
@SplooshDmg Considering I can't stand, really, any Hollywood tripe and haven't even bothered watching movies since like 2006, I'm pretty sure I'm not too interested in the hollywood story. I liked FFXV. It had no story, really, at all, but the fun wasn't the story, it was the (literal) road to it. It was a personal character story, and a fun world. I thought I'd hate it, but ended up liking it. But basically stopped playing before the "story" started taking over at the end
But, yeah, I like JPRGs because I like Japanese storytelling, in a way. Making a hollywood film out of it and all the tropes that are more tropey than anime trope won't help. From what I've seen so far in the trailers and presentations it's basically "add a lot of swearing, an edgy, assertive, female main character, meandering time/dimension hopping backdrop, call it a day." So....standard Hollywood.
Maybe it'll surprise me, but I'm not holding my breat. Exclusive or not.
@SplooshDmg We just need to know if Forespoken is, in fact, part of the FNC. Also, GrlGamr Hero of Forespoken seems like Snow, only urban-hipster-hipper? Or is that "More ironically authentic?"
@SplooshDmg FFXV technically is part of the FNC though (seriously.) Cindy is really a L'Cie with a Focus of fixing leaded carbureted combustion engines (Not seriously (maybe?))
Seifer was obnoxious but a legit bad-___. Snow was like a lame high school pretender imitating Seifer, but fooling nobody. Like the kids with the piercings and safety pins on their backpacks in all Hot Topic clothing that otherwise go home and watch Party of Five and Gilmore Girls. And play TLoU2, which I have always believed is for the same audience. (However, in the sequels he actually got kind of cool. Now there's a retcon.)
Edgy GrlGamr from Forspoken seems like the same kind of character, minus the Hot Topic and safety pins, but with the addition of studded skinny jeans, some leather...but otherwise....basically just an updated Snow and a model swap. We'll call her "Ms. Villers."
@SplooshDmg I remember how weird it was. We were waiting like 8 years for Versus XIII to arrive, then we thought it was vaporware, and then it was at the PS Year of Dreams stadium show they came out and said "Hey look at Chibi FF the way you remember it. Also, it's going to be on Vita....bet you didn't see that coming! Also take a look (running video of oversize sword, crowd goes into euphoric trance) yep, we're reamkingFF7!!! Oh, also, remember FFXIII Versus? We're just gonna go ahead and call it XV now kthxbai"
@SplooshDmg They're weird because when they're good, they're the best. When they're bad they make Activision look good.
Meanwhile they have top IPs like deus ex they do nothing with at all.
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