It's been suggested that Xbox Series S has been outselling the Xbox Series X in various key markets during its first year, with Ampere Analytics highlighting that "the lesser-powered Series S has come into its own".
The website says that "the strong adoption of Series S is having an outweighed impact on digital games sales to Xbox Series consoles when compared to PlayStation 5", and its success could be attributed to component shortages and Xbox Series X supply constraints that have affected this generation throughout the COVID-19 pandemic.
"As a digital-only product, the strong adoption of Series S is having an outweighed impact... Sony continues to take a more conservative approach to its digital-only PS5 console mix, with the disc-based version of the console taking a dominant position in the market."
Ampere Analytics is estimating that Microsoft has sold 6.7 million Xbox Series X and Xbox Series S consoles (combined) so far, with sales of the PS5 and PS5 Digital Edition sitting somewhere around 12.8 million.
GamesIndustry.biz has also backed up some of these reports about the two Microsoft consoles specifically, saying that the Xbox Series X and Xbox Series S are "at least 50/50 in terms of install base in major territories".
Surprised by this? Are you enjoying your Xbox Series S? Let us know down in the comments below.
[source ampereanalysis.com, via gamesindustry.biz]
Comments 48
A mate of mine wanted a series X but couldn’t find one so he settled for an S instead.
Might be a common factor here?
Well probably because more of them were made and easier to get a hands on
In Brazil an Xbox Series X costs £630 at the minimum. The Series S is a more reasonable £320, making a direct conversion. And let's not forget that's a developing nation where people have a much lower income compared to UK.
The Series S is a godsend for emergent countries.
Well it makes sense because it's a lot easier to buy a Series S right now. Buying a Series X is like buying a PS5, they always seem to be sold out everywhere. The Series S however has been something that people might actually be able to buy.
That and for $300 it makes a good Gamepass machine.
Yeah, in my country the series S is a winner. I bought mine with the expansion card for 550 dollars, a Series X is 1000 dollars and a PS5 like 800 dollars, not a difficult choice to be honest.
I’ve seen used Series S for £160-£200 (I posted it here the other day but deleted it as it sounded like an advert), so yea they are much more common on the market compared to the Series X. Also lets you jump in with the next generation for a low cost. Plus if Gamepass is what converted you then the Series S does the job.
That's no surprise especially when they ship 5 Series Ss with one Series X. Also I have seen the Series S at two separate times at my local Walmart for sale while I never seen the X at all.
The series s is a nice little box, especially if you're not into 4k gaming. The output I've seen from the lil guy, from fh5 to the ascent, back to the bc fps boosted games, is astonishing. I was a naysayer before the release of the S. I'm still looking for an X, but the S has done more than picked up the slack and made me eat my words.
Very happy with my series s plugged to my 1080p epson projector a 100inch screen and my 5.1 Vizio home theater I have a perfect setup ,Forza horizon 5 looks incredible on it.
Hilarious. Series S only outsells because selling 1 would be a victory versus 0 series X's! I can walk into my local store and buy a Series S but X's are like gold dust. That's more telling than any headline here! Nothing against the series S but there are lies, damned lies and statistics!!
Regardless of the reasons for these sales, Series S was a great decision on Microsoft's part. I had one for 3 months and only sold it because I could get my hands on a Series X. While I still had it, it kept surprising me with how great it worked, looked and performed.
Well, here in the UK, Series S is readily available, whereas Series X is like gold-dust.
They also had a great bundle last month where you essentially got FIFA 22 included for free for a short while.
Lots of my mates that were PS4-only last gen have jumped onto Series S due to the low cost and lure of Game Pass.
So I'd say it's off to a nice start for MS.
If they can eventually get Series X available to at least the extent that PS5 is available, then they could do even better, especially now they have finished upgrading the cloud server blades to Series X.
It was a canny move by MS. The price is very attractive and allows it to be purchased as a ‘second Console’ and/or Game Pass box. I wonder if the figures would be the same without the shortages of Series X but still a good move.
@StonyKL So glad to have an expert on here...oh wait, you're not an expert? Sorry, what do you do for a living? Nevermind. I already have an idea what you do and what it involves
I own both s and x. They are both excellent machines. Quite a few friends of mine have a ps5 and series s. It seems that the s is a excellent 2nd console especially if you only use a 1080p monitor or tv. I use the s with a fold up monitor if I'm travelling around and it's just superb. Obviously you do notice the difference in resolution but what a excellent little machine
@SplooshDmg
I play with my daughter on my XSX. Can't really afford a second console, but with the streaming available via xCloud I don't really need it 🙂 Game Pass is just a godsend in so many ways.
Yeah in Canada i haven't seen anything on a shelf ever. I do see the S available online more often through the payment plan (one way to beast scalpers) but it's still rate to find. I'm wondering if they are flooding the UK/EU market to try and get a good foothold in Sony's backyard. Of you're a casual and just play the F2P and FIFA this thing's a beast for you.
@Carck the 12 vs 6? I think someone else had 13 vs 8. Or Sony said 13. Not sure.
That’s because the Series X is impossible to obtain.
@SpaceSamurai not really sure I follow you or how my job relates to Series S currently outselling Series X? I don't mean to sound like an expert but I was basically saying that Amazon, Argos, Very, Smyths, Game, Xbox and John Lewis have S but not X stock suggests selling 1 console tomorrow means it will outsell the X for tomorrow. It just seems to make logical sense to me that it will screw up the statistics somewhat. Sorry if your original comment wasn't meant for me though I just thought it was amusing to use statistics to paint a particular picture which I assumed most people would see the way I did.
And in the way statistics could be construed saying that the S and X split is 50/50 you could argue that making the X was a mistake seeing how well the S was selling - but we all know that X would have sold so much more had they made more of them so its difficult to come to any real conclusion.
In fact for all we know there could be millions of unsold S's out in the world that would have sold as an X putting the Xbox closer to the PS sales figures?
Out of interest what job do you think I do? It would freak me out if you guessed correctly based on my opinion on the sales statistics of X versus S!!
I got an X and an S. Great for my partner and I. Great for multitasking. I kind of want to get all my nephews an S series so I can game with them. Not much difference between the two if you are a kid.
Not shocked as its easier to get and many like myself got it as a Gamepass machine and a "2nd" console.
@Krzzystuff well I can tell you that in Denmark the XSX is extremely difficult to buy in general, unless you buy from small retailers who marks up the price with approx 200£, if you want to buy from major retailers the status is release date unkown , and that's been the case since launch.
The XSS on the other hand is, and has been available since launch.
I have two Series S, one for me and my spouse for playing Forza and coop games together. Much like the Switch, I think many families will have multiple XSS consoles because the price is right.
@Magabro that sounds like an insane price for the series X and S in Brazil. The retail price in Denmark for the xsx is 432£ approx. at major retail stores.
I have actually seen more Series X consoles in person than Series S systems. Of course, that's 4 vs. 2 in Series X's favor so my data is limited to say the least.
Of course, I have seen Series S available online more often so it does appear believable that Series S is outselling the X for the reasons outlined in the article.
Also, I thought Series X/S was at about 8 million sold by now. Weird.
Probably because the S is fairly easy to get hold of, unlike the X.
It helps it’s in stock. Lmao. Surely a massive factor.
The lack of a disk drive is what stops me getting one I can see past it being weaker than the series X & the ps5 & my TV only outputs 1080p anyway but not being able to use disks puts me off
@Ramb I believe Brazil and Argentina have the most expensive consoles in the world. Sadly gaming has always been a luxury for the upper middle-class in South America. Fortunately Microsoft is doing a lot to make it more affordable, with the Series S and cloud gaming.
@Magabro Yes, my friend. As a working-class Brazilian, I can confirm everything you said. At the same time I'm ready glad to finally be able to get my Series S a couple of weeks ago. It's modest, but I'm back to the Xbox world! (By the way, this is my first comment here)
@OldgamerDave welcome to Pure Xbox, then! 😃
@Magabro Thanks, friend!
It’s happening!
@Xiovanni where you live. They still sell out instantly where I live.
@Magabro I don’t live there but a close friend is in Arg and some ridiculous import laws that “protect local economy” add ridiculous taxation on anything not produced locally. This makes consoles prices absurd, and I heard Brazil has similar import tax laws.
If Microsoft wants to really make the consoles a lot more accessible in the region, they could “just” create local assembly lines so the products are not due import taxes. That’s not always viable, though. I think the 360 had such an assembly line in one of those two countries.
I’m very curious as to how the PS5 has outsold the Xbox Series X/S when it’s old out everywhere and supplies are so chocked. Has Sony just been able to make double the hardware over Microsoft due to them doing a conservative manufacturing order because the One was such a slow seller???
@Tharsman yes, it did. For a few years the Xbox 360 was produced in Brazil. That was the only country in the world other than China to manufacture that console. But when the Xbox One was released they didn't find it cost effective to update the factory, so they halted production.
Brazil has some archaic laws regarding videogames. They used to be taxed as highly as gambling machines. Ironically, the current president, which I find despicable in every single way, did make some revisions in those laws and managed to slightly reduce the taxes. One of his sons is a gamer and his family is very active in Brazilian politics, for the better or the worse. Usually the worse — sorry for getting political 😆
As a new Xbox owner i can confirm alot of the above. I would have rather have had an X for the disk drive but settled for an S simply as a gamepass machine. X was sold out everywhere. Between the PS4, series S and my switch ive got 95% of bases covered.
I don’t know all of the supply logistics but… it’s nearly impossible to get a Series X without constantly praying for in-stock bots and accounts to net you one. Meanwhile the Series S is available on Best Buy’s website almost 24/7, among being in store at a lot of retailers (at least in my area). I’m curious if Microsoft intentionally manufactured more Series S units, either to promote digital sales or just because they are more accessible to make.
The S is easier to get ahold of because it’s easier to produce. Ergo more stock. It’s not as if MS is withholding the XSX to make XSS, though they could be holding some XSX for Black Friday in the USA. Nor is the demand so much lower than the XSX and that’s why it’s on shelves. I mean maybe if both were any option, but the key take away is people want an Xbox period.
That said price is factor for many countries and for secondary console owners.
Not surprising at all. It's the only current gen console I regularly have seen on actual store shelves. With the price point, gamepass, and the fact that most people really don't care having the absolute best, 4k visuals I really think this is to be expected. It's a great little console, we've really enjoyed it!
How many people like me were tired of trying to get an X and grabbed an S till they can comfortably get an X?
I got two Series S consoles to play GTA Online with the wife. It's a good machine but once I got a PS5 I saw the gap in power.
I picked my Series S up when Game were offering it for £40 if you traded a Switch. I didn't use it & I was bored of the PS4 Pro fan - especially when my partner was trying to play RDR2 and couldn't hear what they were saying and had to use subs.
It's a fantastic little console and its got all the media apps I need that PS doesn't have (weird) & I'm very happy with it. It is however dwarfed by the 360 Elite next to it XD
well this isnt really news and should be categorized under "Captain Obvious" status...i can walk into walmart right now and walk out with a Series S but havent seen one series x since launch when i got mine from them. point is people are starting to settle for the S as they cant nab a X .
@InfamousOrange Everyone is having supply issues, but Microsoft has reserved a huge chunk of their chips and boards for Series X XCloud Racks. Recently they stated their entire XCloud infrastructure has been migrated to Series X. Even if they wanted, and even if the demand for pS5 and Xbox was the same globally, it would be impossible for Microsoft to offer as many Xbox units as Sony due to the need for XCloud server racks.
@Tharsman ooooh I didn’t think about xcloud…that’s makes a ton of sense.
Yep, I'm going to agree with many here. The reason the S is out selling the X is due to supply. I've been looking for 2 more X's for my sons for the past 4 months and all that time there have been plenty of S's in stock.
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