There have been so many digital events this year that we've lost count. It feels like only yesterday we were covering E3, but that was June! Flash forward a few weeks and here we are at Gamescom with some new showcases to capture our attention. The main two have been Xbox's Gamescom stream, and of course, Gamescom Opening Night Live. Both delivered a ton of news, but were their formats entirely up to scratch? We're not so sure.
Let's start with the Xbox show. We'll be honest - it wasn't the best. In a year when Xbox has been fantastic in the delivery of its messaging and bringing the best E3 presentation in years, it felt like a bit of a misfire. Yes, the expectations were laid out for news on previously announced titles coming this year, but the daily countdowns on their social media channels for the event perhaps indicated it would be bigger than it actually was.
An entire five minutes was spent telling us the historical importance of trebuchets... trebuchets! Even Forza Horizon 5, which closed the presentation, was just another gameplay demonstration, albeit an impressive one. Do people really need to be sold on the game by now? We'd argue many know what they're getting in for.
There were surprises too, though. The Humble Games titles announced for Xbox Game Pass were a highlight, we got a new look at The Gunk, and it had a welcome reveal for a racing expansion in Microsoft Flight Simulator. There were some other interesting unveilings (Crusader Kings 3, anyone?), but the rest just fell a bit flat and were the sort of announcements that wouldn't elicit that much excitement even if shared independently. Maybe the hope was that bundling them all together would increase viewers' hype levels, and of course, give them a bit more attention.
The omission of Halo Infinite was also a strange oversight. The viewer levels sat around 40,000 to 50,000 during the 90-minute show, compared to Gamescom Opening Night Live which weighed in at around 40,000 to 45,000. Clearly, some form of hype had been built, perhaps unintentionally. But it was also proof fans would be drawn to the event just to hear what Xbox has in store from them for the remainder of the year. The company has worked hard to build up its fanbase again after the disastrous Xbox One launch, it just needs to realise it doesn't need constant communication in this format to keep people interested.
We then had Gamescom Opening Night Live. Within the first hour, the pace was pretty relentless. We had the huge Halo Infinite dump of news (which really should have been during Xbox's presentation, but never mind), Saints Row got announced with a tiny bit of gameplay, the Marvel XCOM style game was finally revealed and LEGO Star Wars: The Skywalker Saga rose again for another viewing. After that, the pace fell dramatically.
While the second half did have some cool announcements, especially for PlayStation fans, you could feel the show dragging its heels to extend that two hours of run time. By the end, you could probably count on one hand the announcements that stuck in your mind. This brings us to our central point - we're not sure everything needs a digital showcase, at least not such a lengthy one. Understandably, the industry has suffered from the COVID-19 pandemic, but this insistent need to put everything behind extensive presentations and streams is slowly wearing us down.
There was a time when E3 would be the one place to be and that was it. You'd get other reveals throughout the year, such as at Gamescom, but the big stuff was mainly relegated to that June period. Now we have all sorts of events taking place every few months - it's impossible to keep up. They're each having a harder time justifying their existence. Many have criticised PlayStation's radio silence this year, and while we're definitely not saying we want Xbox and other events in general to follow the same path, it might be worth tinkering with the strategy going forward.
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It has to be absolutely ****ing exhausting trying to keep gamers happy. It's no wonder Nintendo stopped doing regular Directs and MS dropped Inside Xbox.
Agreed, this year's Gamescom seemed so pointless. There weren't enough announcements to warrant two full showcases. Most of the stuff announced could've just been conveyed through blog posts, especially the stuff shown in Microsoft's showcase. Even if they set up expectations by telling us beforehand what to expect, you're still having a 90 minutes showcase at Gamescom, which will make people think that it's an important thing to watch. But it really wasn't and all that did was hurt Microsoft. Sometimes it's better to not show anything at all than show up and disappoint most people.
I read a couple of comments that said that Microsoft is doing great with Game Pass and first-party titles but they absolutely suck at presentations. I agree with this sentiment, the indie showcases haven't been good in the slightest and Gamescom further solidified this reasoning. At this rate, Microsoft should just take notes from Sony. If you have something significant to show us, then by all means. If not, then keep it simple with blog posts or trailers on YouTube.
E3 wasn't bad, but I didn't watch this one.
I think one digital presentation a year is more than enough. Nintendo can do their thing, Sony can do their thing, and Xbox can either start their own thing, or do one big E3 event for anything appearing on an xbox platform.
I'd also say to drop the vague trailers and tease trailers and stick purely with gameplay and release date announcements. Do that once, mid year, to lay out what's coming. Show off exactly what it is you are buying and when you can buy it. Job done. To me, that's the stuff that's exciting.
I feel that these events would be a lot better received if they were tighter with the time frame. If Gamescom was all crammed into a 20minute presentation it would have actually been really good in my view. It's the drawn out approach to a lot of these digital events I find to be the problem.
@XxEvilAshxX Definitely agree with you there. No enthusiast/hobby group I'm a part of is as consistently unhappy as gamers, its weird.
To the topic at hand, I thought overall it was good, much MUCH better than the debacle that was E3 this year. Though while I understand the organizers want to have as many games as possible, these things are way too long and really should be short, to the point with little talking in between. Not every single thing needs a 1-2+ minute intro, let the games speak for themselves
Hopefully people will just remember the great E3 Xbox presser and erase this out of their memory. Microsoft has had a killer year, with GOTY contenders as exclusives and GamePass blowing away the competition. (And I say this also owning a PS5). The holiday season is Xbox’s for the taking, especially if Infinite turns out well.
@John117 I think you're confusing the two indie showcases from this year. The first one was four hours long and nobody liked it from what I've seen due to how long it went on. The second one was better since it was only two hours, but there was still way too much talking. Naturally, Microsoft's E3 conference was great!
It just feels like the Gamescom showcase was mostly filler. If they had included Halo Infinite, more gameplay of The Gunk, shown off Scorn and so on, then it would've been a much better show overall. But they didn't and hopefully they can improve upon this in the future.
I think digital delivery is still the way forward, I found E3 worse as you had a lot of small digital events around it trying that weren’t officially part of E3 to compete(ign and gamrsradar both had one and there were others). MS did temper expectations and this time of year should be to hype Q4 releases. Make it an hour and then advertise a Go Forza as following on. Halo should have been in the Xbox show too, also needed more focus on the Gunk and Scorn if they are coming this year. Flight Sim was probably the highlight, Age of Empires should have been a highlight but the content was a misfire.
I liked it. I think showcases are important for any industry. It's about showing face. I loved hearing from the developers in Microsoft's presentation. These people really seem to care about their product and that's uplifting for a person that's been in an industry for over a decade and losing my passion for it.
I think Xbox and Playstation in 2021 was very much like Nintendo in 2020. Not enough content that's actually coming out in the near future for a showcase to work well. Sony decided to focus on 1 game at a time and be silent for everything else which was the Nintendo 2020 approach, meanwhile Microsoft had a bunch of mediocre to bad showcases.
That's so tiresome. This never ending thought that every single event has to bring all AAA games in the world. I found amazing that in a event with more than 40 Games people still can't find anything they can enjoy to play, and go out talking how bad the event was. I'm sorry, but if in 2 days of event with more than 40 games being showed and you couldn't find anything to your like the problem isn't the event.
There is also people that complain about interviews on those events, even with the organizers stating this will happen before the event date. Microsoft said 'keep expectations low' and there were people expecting big announcements on Xbox showcase. It's complicated to satisfy a group of people that simply don't read events descriptions and then complain about said events.
If you don't like interviews, just watch the compact video that releases just after those events to be aware of everything presented.
The most unsatisfied community in the world is gaming community, the complaint has no end.
MS’s and Nintendo’s E3s were perfect absolutely done right. MSs extended showcase and Nintendo’s treehouse work to.
However, the more I see of Keighley the more I think he’s part of the issue. He keeps trying to make every event this big thing, like why did we have Gamescon awards? totally unnecessary.
Xbox nailed it at E3 in both original and extended showcase. Gamescom showcase was basically doing the extended thing all over again but there were problems
1) there was nothing to extend and expand on (unlike E3 where they worked further on what they had)
2) the E3 extended had a great host with Parris but adding Kate Yaeger trying to add that typical hyper-cool hyper-energetic vibe in a show where you spend 5 minutes talking about Trebuchets or whatever. Really Xbox? (P.S: Nothing against the person just saying what didn't work).
3) Saving the Halo announcement for Gamescom was also a bad idea. Specially when they still couldn't show a proper campaign trailer anyway. So the game just looked lame in there.
@mousieone Problem is that there is only so many big announcements in any given year in the industry. Specially now that every game is a decade-long thing. E3 worked well back in 360 era because there were a ton of games. You had 4 halo games on 360. Keighley is just doing what he can to boost his own name and career and we can't blame him for trying. But in the current gaming landscape if companies manage to make one good presentation per year that's already more than expected.
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