Battlefield 2042 clearly struck a marketing deal with Xbox after the game was shown during the company's E3 2021 presentation, but now it's also been reported that the Xbox Series X and S are the "official consoles" for the game.
What does that mean? Well, we don't exactly know. The information comes from a press release (as reported by GameSpot), in which DICE and publisher Electronic Arts called the Xbox Series X|S the "official consoles of Battlefield 2042". The game isn't exclusive to Xbox and there's no word on any Xbox specific extras yet, so it could just be marketing jargon - it's very unclear.
It was also mentioned in the press release that these consoles will "ensure that the next entry in the Battlefield franchise is the best one yet". That could potentially mean that Xbox Series X|S users will have specific technical benefits over other platforms, or perhaps it's just standard promotion since Microsoft and EA are pretty close these days.
With EA Play around the corner on July 22, we'll be seeing more of the game there, including "a new way to play" Battlefield. Again, it's unclear what this means, but hopefully some of our burning questions get answered. As for now, if you're looking to pick up Battlefield 2042, then Xbox Series X|S is the place to play... apparently.
What do you think it means by Xbox Series X|S being the "official consoles of Battlefield 2042? Tell us below.
[source gamespot.com]
Comments 17
@Terra Official console never implies exclusivity. It only implies that Microsoft has bought the marketing rights. So it’s not odd.
Just means MS paid money to market alongside the product, but not enough to gain timed exclusivity and less than required for console exclusivity. Wonder if there is a universal guide to how much these levels of specialness cost?
I also wonder how much value this level of spend is worth? Obviously timed exclusives are to encourage people to buy a PS5 in Sony's case or Game Pass/Xbox in MS case but does anyone reckon this sort of deal has much value? I personally wouldn't have a clue.
Maybe something like limited & special Series X|S console with Battlefield 2042 themed skin over it?
What a perfect way to make PS5 players feel weirdly snubbed while giving absolutely nothing of value to those playing on Xbox. A real win win.
Two words:
Marketing deal
Would this mean PlayStation has COD as the "official console?" Means little to me, but I assume this does make a big difference on sales.
Gamepass reveal @ EA Play?
I take it to mean that the xbs x|s versions of bf2042 will be the best versions, better optimization, etc.
@StonyKL I'd wager there is a decent return on investment for being the console mentioned in all ads. I watch a good amount of MLB baseball and see ads for MLB The Show all the time. For those not in the know, you'd honestly think it was an Xbox game as it includes mention of GamePass and ends with available on Xbox. Furthermore static ads seen in background during game specifically promote the Xbox edition with no PS logo at all.
Yesterday I heard MLB The Show is the 2nd best selling sports game all time on Xbox. Don't have verifiable source on that claim but Phil Spencer was on the IGN Unlocked podcast yesterday and did state the game had done tremendously well on Xbox.
All this is to say I think if the marketing really leans into Xbox, it could drive better adoption on that platform. That 2042 reveal trailer broke the internet for gamers and Xbox immediately after had the gameplay reveal. The game feels solidly Xbox to me now, even knowing it will be cross platform.
@Royalblues it could be a good thing unless the game turns out to get the same reception bfv did. In that case I'd rather have the game not be associated with xbox.
@Generik Yeah I'd probably agree with that thought process. I guess it also shows how important timed exclusives must actually be I suppose as it probably makes most people think they are then exclusive to a specific console without understanding the timed parts too. Don't particularly like timed exclusives but they must be very effective if something like this works well.
Playstation had a similar deal with Destiny when it first came out. Even though I knew it is and was on both consoles i still think of it more as a Playstation game than a Xbox game. It still feels better on the PS5 than it does the Series X. BF might be a similar deal.
Makes sense since sonys has a the same sort of deal with call of duty. Il be getting this on xbox but I don't know how long il have to wait before it joins ea access permanently? If it's too long il just buy it
Cue movie trailer guy "Optimized for Xbox Velocity Architecture."
Plays same as it does on PS5, lol.
"...it's unclear what this means, but hopefully some of our burning questions get answered."
You have "burning questions" regarding Battlefield 2042? 😒😏🤭😆😂🤣🤤😒
I'm shocked - SHOCKED - they didn't decide to go with Stadia
How is this odd? Seems pretty clear like FIFA and COD every year.
Esports played on one console. DLC updates available first or even exclusive pieces of DLC. And all the general marketing stuff will be Xbox focused.
Its not rocket science 😂
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