Microsoft is considering releasing a slimmer, cheaper, and scaled back version of the Xbox One in late 2016 in order to compete with the Apple TV, according to a report from Business Insider.
We'd advise not to get your hopes up though as this is still very much unconfirmed. The information -- which comes from long-time Microsoft reporter Brad Sams -- states that this new Xbox...err, box will NOT play Xbox One games but rather apps and games from the Windows Store marketplace. In other words, don't expect to play Halo 5: Guardians on this thing if this report is true.
The report also remarks that the smaller Xbox will be a separate SKU, meaning it will not replace the current Xbox One console bundles already on the market but rather act as a separate entity.
This rumour is rather difficult to read. While it isn't all that surprising Microsoft might want to build a device to compete with the Apple, Google, and Roku boxes out there, we aren't entirely sure using the Xbox moniker as a way to entice consumers is the smartest play. The Xbox name is recognizable among gamers everywhere -- as well as big name franchises like Halo and Gears of War -- so it may be slightly misleading.
On another note, if Microsoft is to repeat similar hardware refresh patterns as they did with the Xbox 360 last gen, then 2016 would be the perfect time to redesign the current Xbox One hardware into a slimmer and more attractive one. Having two Xbox-related devices come out around the same time could possibly cause even more confusion. It's also known that the new Xbox dashboard is running a modified version of Windows 10, so it may already be possible for apps from the Windows Store to work on the Xbox One.
This is, of course, pure speculation on our part but it does result in some nice conversation. So what do you think about this Xbox device? Are you interested in something like this?
[source businessinsider.com]
Comments 12
Hope this turns out to be false if the end product is to be a box incapable of playing full blown Xbox One games, even if they are download only.
I think such a device would damage the brand and undo the good work Phil Spencer has done since he started...
I hope this is a rumor and remains just that. Let all pray that Microsoft don't shoot themselves in the foot as they always seem to do. If anything, a model refresh of the Xbox One is most welcomed, but yet another piece of hardware to assume the role of the center of entertainment in the living room will bring confusion, as Microsoft has already positioned the Xbox as that all-in-one box. As the user above mentioned, let's not erase the good work Phil has done to turn the perception of Xbox around this year.
Bang, owwwww, Microsoft marketing limping into the Future imperfect. Hope this is not the case.
@stylon I think it could be dangerous but phill is expanding the brand but I do think it should be under the 'Microsoft' brand rather than Xbox as it will then aim its self to a wider customer base
@Tat1664 As long as they call it anything other than an Xbox then I'm fine with it... otherwise they will just confuse and dilute their target audiences.
The new Apple TV ain't exactly cheap and it only plays crappy mobile games with a rubbish remote... I don't see it becoming a mainstream device, not when you can get a Fire TV stick for less than the cost of a game and it offers the same experience.
Why would MS bother entering this market at all? Better to focus on the Xbox One which can do everything the others do AND play AAA games, Blu-Rays etc surely?
@stylon because MS has had a massive shake up its the same as having phones and laptops under the brand name (looks like they are trying to go up against Apple to me) it's all over priced but same they are hoping the brand will pull people, think they need to get the new branding established first. The only reason for it to be Xbox brand I can see is for the connective with the smart glass app but I'm sure they could come up with a win10'smartglass app that could do the same :/
I thought this was debunked months ago. A disc-tray-less smaller xbox would be a confusing waste of time. The vanilla XB1 does 10x more than an apple tv already, why bother
Seems like a dumb idea, but lets face it, the big 3 are full of dumb ideas and too many times act on them; see... PlayStation Move and MS' Kinect and soon PlayStation VR. Please, MS, keep this bad idea locked up and just keeping focusing on the games like the last few years.
@Gamer83
I completely agree.
They should just re-design the current Xbox One & give it an even bigger hard drive.
@KelticDevil
I think late 2016 would be the perfect time for both Xbox One and PS4 hardware revisions with 2 TB harddrives. You need 2 TB minimum to get by this gen.
MS should take a look at the PSTV and then see if this is a good idea.
I'd be happy for a micro console that plays says Windows 10 universal apps and that we can stream Xbox One games to.
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