Tag: Asha Sharma
News Here's What Asha Sharma Has Been Playing On Her Xbox Gamertag Over The Past Month
A peek at the new Xbox boss's account activity
It feels like a lifetime ago now, but all the way back in late February, new Xbox boss Asha Sharma shared her Xbox gamertag with the community before being criticised for "faking" it with an artificially inflated gamerscore, to which she clarified that her whole family was sharing the account and that...
News 'Part Of The Return Of Xbox' - Asha Sharma Explains Why FanFest Is Returning To LA This Summer
There wasn't an official one for XGS 2025
You've heard of Xbox FanFest, right? This is the name for an official Xbox community program that aims to bring Xbox fans together in various ways, and it's usually highlighted by a special in-person celebration in Los Angeles for the annual Xbox Games Showcase that takes place each June. Last year though,...
Feature Five Things We Want To See From Xbox's New Leadership Team In 2026
In the midst of a massive year for the brand
What a year this is turning out to be already for Team Xbox! We thought it was going to busy with the 25th anniversary celebrations and the releases of Fable, Forza Horizon 6, Gears of War: E-Day and Halo: Campaign Evolved, but we never considered that Phil Spencer would retire and Asha Sharma
News It Was Asha Sharma's 'Direction' To Scrub 'This Is An Xbox' Marketing, Suggests Report
Update: Microsoft confirms it's been retired
A couple of weeks ago, we mentioned how Microsoft's "This is an Xbox" advertisement on the official Xbox Wire website had been mysteriously removed, and that ad is still giving off a "404 Not Found" message at the time of writing. This naturally led many people to conclude that the "This is an Xbox"...
News New Xbox Boss Has Considered 'Pricing Revamp' For Game Pass, Claims Report
Involving lower-priced tiers and maybe even a partnership with Netflix
It's been a busy old month since Asha Sharma took the reigns as Xbox boss over at Microsoft HQ, and according to a new report from The Information, she's already considering how she can lower costs for Xbox Game Pass. The repo
News 'Keep The Feedback Coming' - Xbox Boss Says New Console Features Were Built Two Weeks Ago
An impressive start to Asha Sharma's reign
Yesterday, we were treated to the surprising news that the Xbox Series X and Xbox Series S consoles were getting a major dashboard update for the first time in what feels like forever, with multiple features being implemented including custom colour settings, the ability to disable Quick Resume for certain...
News 'I'm Of Two Minds' - Todd Howard Gives His Thoughts On Xbox's Leadership Changes
Excited for the future, but sad to see Phil Spencer go
With the announcement of a major Starfield update earlier today, Bethesda's Todd Howard has been sitting down with IGN for a wide-ranging interview, and he's been asked about how he f
News Xbox Head Doubles Down On The Importance Of Console, Says It's A 'Reference Experience'
"We will be team Xbox, and we'll get through this together"
Last week, we saw a video and a couple of images doing the rounds from a Microsoft event where new Xbox boss Asha Sharma was introduced to her new team by Phil Spencer, and now we know a bit more of what was actually said. This is coming from a transcript over at Windows Central, which...
Opinion Xbox Should Consider Cancelling Halo: Campaign Evolved For PS5
Maybe Xbox's most iconic franchise should stay on Xbox
Look, there's been a lot of news, reactions and opinions about the new Xbox regime and where they should pivot to next. Indeed, there are lots of directions that Asha Sharma and her team could take over the next few years regarding hardware, software, general platform strategy and more. I can't...
News 'I Think She'll Be Fine' - Xbox Legend Peter Moore Reveals His Advice For Asha Sharma
He also wants her to put some fun back into the industry
Everyone's having an opinion on the new Xbox boss Asha Sharma at the moment, and Peter Moore (a former Xbox boss himself) is one of them — he's just been interviewed by the folks over at GamesBeat. Moore is of the opinion that Sharma is going to be "just fine" in the role as Microsoft...
Video Phil Spencer Introduces New Xbox Leader At Microsoft HQ
"An emotional day here for the team."
It's been a busy week for Asha Sharma — not only has she started her first few days on the job as Microsoft Gaming CEO and overall Xbox boss, but she's also been interviewed and introduced to the team over at Microsoft HQ. Posting on social media recently, Xbox exec Aaron Greenberg shared a video of Phil...
News Xbox Boss Questioned On Whether Exclusives Could Return In The Future
"The plan's the plan until it's not the plan."
Ever since Asha Sharma was announced as the new Xbox boss last Friday, there's been speculation about whether exclusive games could become part of Xbox's strategy in the future once again, and she's at least partially addressed this in a new interview with Windows Central. Speaking on a whole range of...
News Xbox Says 'Hardware Announcements Are Coming Up' As Team Looks Ahead To Next-Gen
"You will hear more about that soon."
You may have read about Asha Sharma recently and her renewed focus on the console side of the Xbox business - and in a new interview with Windows Central, the Xbox boss has hinted that we'll hear about new console hardware very soon. Indeed, when elaborating on her recent comments about 'returning to Xbox',...
News 'Return To Our Roots' - Xbox CEO Reiterates Her Goals For The Future
Asha Sharma has officially completed her first day in the role
This past Monday marked Asha Sharma's first day in the job as Microsoft Gaming CEO and overall Xbox boss, and she used the opportunity to reiterate her "goal" and "focus" points for the future. She mentioned this as part of the response to IGN's Ryan McCaffrey about her gamertag...
News Xbox Boss Explains Her Gamertag Activity, Says 'Faking Would Be A Terrible Idea'
She didn't expect it to get so much attention
Over the weekend, new Xbox boss Asha Sharma received a ton of attention after sharing her Xbox gamertag on social media, and there was some skepticism about how much gamerscore she'd managed to rack up so quickly. We highlighted this in a post on Pure Xbox yesterday — she'd been getting full...
Feature Who Is Asha Sharma? A Look Back At The Career Of The New Xbox Boss
Phil Spencer's successor!
Whenever Phil Spencer eventually decided to retire from his position as Xbox boss and Microsoft Gaming CEO, we naturally assumed that position would go to Xbox president Sarah Bond — but with Sarah leaving the company following Phil Spencer's retirement last night, it's ended up going to the relatively unknown Asha Sharma...
News New Xbox Head Suggests Bringing Back The Blades Dashboard In First Social Media Posts
She's already been active on X
Following the announcement of Asha Sharma as the new Xbox boss last night, she immediately took to social media and began replying to various fans and Xbox-related accounts with suggestions and acknowledgements. The one that's getting all the attention relates to her suggestion to "bring the blade dashboard", which...
News New Xbox Boss Makes Official Statement As She Takes Over From Phil Spencer
"I feel two things at once: humility and urgency."
In a seismic bit of news today, Phil Spencer announced that he's retiring as Xbox boss - which means that naturally, someone else has to assume that position over at Xbox HQ. The person taking over is Microsoft's Asha Sharma, who has just shared her first statement as she begins her role as CEO of...
