
Fancy grabbing some merch for your favourite first-party Xbox games?
Well, Microsoft has set up an official Xbox Game Studios Shop today, with the intent of selling merchandise from the likes of Halo, Gears, Fable, Forza, Grounded, Sea Of Thieves and various other popular Xbox IP.
The initial lineup is small, being made up of mostly t-shirts, hoodies and accessories such as mugs and phone cases, but Team Xbox says it will expand over time, with the idea to refine the experience based on customer feedback.
"Today, we’re launching the XBOX Game Studios Shop, your new destination for official merchandise from your favorite XBOX Game Studios titles, such as Halo, Forza, Gears of War, Fable, and more. From collectibles to everyday gear, think hats, tees, drinkware, your new favorite hoodie, and more, the shop brings together a growing range of items across a variety of price points, you can rep your favorite XBOX games, your way.
We’re starting with an initial collection that will expand over time, with new items rolling out alongside some of our biggest game moments throughout the year. That way we can learn from real-world player feedback and refine the shopping experience as we grow."
At the moment, there's not actually anything from Gears or Fable, with both of those said to be "coming soon", so the majority of stuff is focused around Halo and Forza, although there are a few bits for the likes of Avowed, Hellblade 2, Age of Empires and various other first-party Xbox franchises as well.
I'll be honest, I'd quite like to grab the Forza Horizon 6 Discover Japan hoodie they have, but $74.99 plus $7.99 shipping to my address in the UK (which equals around £60) perhaps feels a little steep. If my addiction to the game continues, maybe I'll have to grab it as a late birthday present anyway!
You can check out a couple of at-a-glance images from the shop down below, and we'd love to hear what you think about the Xbox Game Studios Shop in the comments section.


What do you make of the initial selection here? Liking the idea of this shop? Tell us down below.
[source shop.xboxgamestudios.com, via news.xbox.com]





Comments 23
Yep doesn’t surprise me one bit. Of course the blogger girl wanted an online clothes store too.
So we can wear a t-shirt to remind us what was once an Xbox exclusive?
Removed - off-topic
No Psychonauts though… 😤
Removed - flaming/arguing
I wish they had that avowed art on a t shirt. The skeleton holding a sword one.
The Outer worlds 2 moon man shirt looks pretty cool too. I wouldnt mind rocking that. Such a great game.
Removed - flaming/arguing
Please makes Gears of War E-day Merch me and Beaver will buy it all up. That includes hardware and controllers as well. Take our money MS. We dare ya!!!
Sorry i am spending your money for you Beaver HAHAHA
@HonestHick Not if I get there first!!!! 😈😈😈
Didn't realise there wasn't one already. Seems like a no brainer.
I want Banjo-Kazooie stuff, of course!
Wish they still had Hi-Fi Rush as an IP. I would've totally bought merch with Peppermint plastered on it. Maybe some Killer Instinct merch?
@BigRedPaper
You do realize you could buy apparel online for years with XB and first party games? This site is exactly the same. All they have done is make it more public with its own site DNS.
I might get the tumbler. Maybe.
@Kraven that guy is a bot lol. I refuse to believe a real person is that salty. Even for a positive news he will find a way to spin it
@NeoRatt I was thinking the same thing.
@BacklogBrad I'm not exactly sure where she got it, but my wife got me an oversized t-shirt of the Avowed art for my birthday last year. It seems to be proper Xbox (XBOX??) merch, and it's ace. I guess I'd say to look around and you'll find one, my missus clearly did
Maybe it's something that'll be added to this new store? Clearly the merch already exists in some form at least.
It’s a bit of a rip off!!! $75 for a Halo hoodie!! $30 for a tshirt!!! $25 for a coffee mug!!!
Ya could get exact copies on Temu for about 2 quid!!!
I like the Halo hoodie but 75 bills plus shipping is a little steep…I’d consider it if they did a sale maybe
The items may be a little pricey, but I like this. Shows ownership of their brand imo
@HonestHick Gears of War gear will be so good! I see it is 'Coming Soon', same as Fable.
My guess will be they will announce them at the Showcase.
@Kraven

Yessss!!! Been waiting patiently for them to bring this back. Will be ordering some new clobber soon...
Not for me - don't like being a walking advertising hoarding - but good for the folks that like this stuff.
As much as I like some of these, I can't justify spending that sort of money on a hoodie.
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