Microsoft Announces Major GDC Presence With 'Xbox Expanding To Any Screen' In 2025

For a second I misread GDC as CDC and was confused to say the least. It's too early today lol.

Yet Microsoft, with no more roadblocks from Apple still won’t release a native streaming app for iOS.

This stuff always feels like it's for a super minority of people. I just want to play my Xbox on a big TV.

@RadioHedgeFund I still think there is a roadblock in the US but I could be mistaken.

@cburg Apple previously wanted to vet every game but got rid of this requirement. Services like Antstream now exist without issue.

I imagine it will be Microsoft wanting to sell subs via the app and Apple taking their cut.

It's good news that gamers are accepting Xbox as a new multi-platform publisher. It makes little sense to have exclusivity and keep alive the stupid marketing of "console wars" because the whole console market is stagnant with no signs of growth, as Spencer has mentioned before.

No growth means that sales remain the same, but the development has more than tripled compared to the previous generation.

The Last of US Part 1 had a budget of $100 million, while the Last of US 2 had a $200 million budget, but it had fewer sales than the first one!

The first Spiderman (2018) had a $100 million budget with 10 million unit sales in the first year. The Spiderman 2 had a $300 million budget, which was triple compared to the first one, and it had almost the same sales and revenue.

We can see that the revenue is at the same level while the development cost has more than tripled. This means less profit margin and a huge risk for the developer, which is why Sony invested in live service (with no success) hoping to bring more money.

Xbox is making the right choice financially to expand on all platforms by selling full-price games and keeping with Game Pass growth. This is the way to bring multiple sources of revenue from your product and have a higher profit margin.

@Phil-Spencer-Gate Of course you would say that Phil it's your plan!!!

@Ricky-Spanish

If you think logically with no emotionally immature response, you understand that the multi-platform approach is the right move for XBOX to be a successful company that will bring quality content for the consumer. XBOX is giving you the choice to either pay the full price in your PS5 or you can have the value for money option, which is Game Pass. You can take whatever choice you want. It's a win-win scenario for XBOX from a business perspective.

@Bigmanfan “The Xbox brand is spreading rapidly, infecting every screen in your house!”

Good. Glad to hear it. Really looking forward to seeing MS / Xbox adapt and evolve as time goes by.

@EvenStephen7 Dude, that's the hardest I've laughed in a while.

Whilst I much prefer to play on a Console plugged into my big screen 4k HDR VRR enabled TV, I also appreciate the opportunity to play on ANY device to suit my budget and/or situation.

I can't play my Series X when I'm not in front of the TV, so if I want or have the opportunity to play elsewhere, this makes it possible. I do have a gaming Laptop and a Handheld PC too so I have 'portable' options without needing to rely on Streaming - but Streaming also allows me to play numerous games 'instantly' without waiting for hours to download/install.

I have far more ways to access my games than I would have with any other Console. Sony may release games on PC too but I don't get the PC version after buying the PS5 version. Cloud is definitely not the best way to play, but its better than 'nothing' and enables me to play games on Hardware it wouldn't run on and/or at much better visual quality and performance.

I dont understand a big push towards cloud that wont be anywhere near native experience in at least 10-15 years while giving up on the consoles today.
Like xbox series is just not available in many big markets like UK or Canada. I had to go thru all retailers and randomly found just one open box series x white in toronto. MS website if you go to buy xbox in canada shows me page error. Like wtf is this.

If they dont restock closer to GTA release that simply means they dont want to sell consoles. And I am not sure how they plan to launch next gen with such approach.

I kinda get it, they see more growth on PC but PC is dominated by steam.

I see xbox platform shrinking further and only making a comeback when cloud becomes feasible.

For average person in next couple of gens, xbox will be an outsider for sure. I have less faith now in next gen tbh but really enjoy my series and GPU.

I wish my 360 was an Xbox.

I know that is a good joke. But seriously. A new dash with no 360 storefront. But access to 360 game pass and EA play titles. Even maybe cloud gaming available.

I mean if everything is an Xbox, how about an Xbox???

Some people didn’t understand, I feel (PureXbox didn't understand either, because they don't mention it in the article). Xbox is talking about the Xbox Play Anywhere program, which aims to encourage developers to launch their games simultaneously on PC, Xbox console, and the cloud, with a single purchase of the game. That’s what it’s about, nothing more, nothing less: "whether they choose to play with Xbox console, PC, Smart TV, or mobile."

The source mentions it, though:
Xbox Play Anywhere Developer Roundtable (Presented by Microsoft)
Speaker: Chris Charla (Microsoft)
Date: Thursday, March 20
Time: 2:00pm - 3:00pm
Location: Room 2004, West Hall

@Astig Probably underpowered, even if it is a cloud.
Xbox Cloud Gaming on the Xbox Series X|S is of lower quality than playing on a PC or iPad.

@xboxjapanfan yes the 360 probably lacks to ability to stream games and send controller moves back to the cloud to make worth while. However cloud gaming the series consoles is exactly the same as on PC or ipad in terms of quality. But it does have lower latency due to Microsoft's proprietary wireless connection that other devices do not have. Instantly making cloud gaming on a series console, the best possible experience.