Microsoft CEO: 'We Are Redefining What It Means To Be An Xbox Fan'

They REALLY want us to know Xbox is royally f*cked, it’s all Microsoft Gaming now.

Redefining as in this is the last generation of Xbox I will buy and will not maintain Gamepass… doesn’t seem like a smart move.

I might redefine what it means to be an Xbox customer next generation. It means using Steam for all purchases in future, cancelling my Game Pass renewal, and only buying the Xbox published games on day 1 that I’m most interested in - which so far this generation would include just Psychonauts 2. Not sure how this benefits Microsoft from the current arrangement, but hey ho at least Nadella seems happy for me to hand them less money in future.

Nintendo already owns gaming on the go with the Switch.

@Hexamex-Tex what will change with game pass? Won’t you still be getting the same games why is it bad for another console to play the game

@Cakefish because they make their money from game pass not consoles

@Prestige-worldwide They can’t make money from me via Game Pass if I don’t renew my subscription. If I’m no longer playing on an Xbox console next generation then I’ll no longer need Game Pass.

I'm an Xbox fan, I pay a monthly fee to beta test games for PlayStation.

@Cakefish okay they have 30+ million subscribers and it’s the cheapest way to play games, and they’re actually making better games now so more people will subscribe

Let's just be real here too this means screw you to most if not all new games getting physical releases even though the most powerful Xbox has a disc drive.

Can't have one great thing (GamePass) without destroying something (disc games) else unlike how PlayStation & Nintendo operate. They both sell plenty of digital games but still give OPTIONS for most games released new.

@Prestige-worldwide Game Pass becomes less enticing when you no longer need it for online multiplayer, from my perspective. I wonder how many of those 30 million will continue their subscription when they start playing on devices where the multiplayer paywall doesn’t exist?

and that's why even these ads with Xbox now where we are redefining what it means to be an Xbox fan

So he's basically redefining/making all current/future Xbox fans into PlayStation fans?!.....pretty soon I'll probably be the lone Xbox owner around this parts😁(judging by reactions to similarly themed articles).

Just be a publisher and stop calling it Xbox if you're not using a box. The brand is sullied, rebrand! I'll still buy Microsoft games but I'm out on their hardware after this gen. I'll keep the Xbox Series X forever. It was probably their best console and it plays all my old games. I won't need to buy a newer console to play these since this gen already covers that need. They're already one of the biggest gaming companies in the world, don't need Satella to come and spew marketing. The guy is a vicious businessman. Rebrand & let us buy Nintendo & Sony consoles. Or even better, release an affordable PC with Windows and gaming at the price of an Xbox and let us upgrade it like a real PC. Or I just build a PC which is honestly the best way to go moving forward. All the growth is in PC so Microsoft is incentived to push us towards that

@Cakefish most of game pass users are subscribed to ultimate if you’re saying it’s for online multiplayer than why isn’t everybody subscribed to core?

This will not increase the fanbase, but only decrease it in the future.

I think I will continue to play Xbox games on Game Pass, but I don't know if I'll buy new Xbox console hardware, because I'll just get a PC.
And MS wants that too.

TV TV TV oh wait wrong era hmmm whelps they still can’t figured out the messaging.

@Prestige-worldwide They try to lock you into Ultimate. You can easily upgrade to it, but have to let it expire and then start a new core subscription to move down.

@Cobra that’s true but if the main reason for game pass is just for online multiplayer that ultimate would not be the one growing. That’s because games are expensive and if you play 4 games a year on game pass you’re saving money that’s why it’s growing

@Prestige-worldwide Back in the good old days they were offering 1:1 conversion from Gold to Ultimate and allowing you to stack this for up for 3 years. It’s why I’m on Game Pass Ultimate until March 2026. They’ve since made this conversion a lot less generous, so time will tell if this starts to alter the Game Pass Ultimate vs Core ratio in the long term, as more long time customers find their annual plans due for renewal at higher prices than before.

For me personally it’ll depend on if they keep degrading the Core to Ultimate conversion further by the time mine is up for renewal in March 2026, if they do then I’ll probably leave it at Core and call it a day. And next generation if I’m no longer playing on an Xbox, but PC instead, I won’t even need Core.

@Cakefish That wont be sustainable because people keep demanding more from games which increases cost. Either way as long as you see value in it. For me I can count 6 games I’m going to play next year on game pass which makes it worth it it’s getting to expensive to buy games on their own

@Prestige-worldwide
This. Nice to see a voice of reason. Then again I shouldn’t be surprised to see so many people trying to fight inevitable change. Brand loyalty or being a fan of a plastic box is only going to get you so far in this dramatically changing gaming landscape.

@Prestige-worldwide That’s where we differ, see I’m not really a big day 1 purchaser, I typically wait for sales before buying most games. The only AAA games that I would’ve bought and played immediately that I’ve accessed day 1 through Game Pass instead over the past few years are Psychonauts 2 and Lies of P. So Ultimate was a no-brainier for me when it was 1:1 from Gold, but the value proposition is getting murkier as the prices go up.

PORT HEXIC RUSH TO IOS AND ANDROID THEN

@Cakefish I agree that’s the value proposition is decreasing because it’s harder to play more games in a year when it was 3 games a year was the value I think that’s the sweet spot but more is getting tough. Either way games I don’t play one year I will the next so with the increasing library Xbox will have there won’t be a full moment so game pass works for me

I wish they would just come out and tell us with a 100% assurance if they are making a next generation Xbox console under the tv powerful home console, no strings attached. Launching sometime 2026 or 2028 roughly.
Because their speech and actions the last few months definitely don’t give me confidence that they will.
Also I don’t think they will make a hand held console either, it just all chat.

@OldGamer999 they have said they are making the next Xbox and handheld

Finally it’s ’full slate.’ I’m glad they are being honest about it now.

@Kilamanjaro 100%. Series X has been a stunner. I only pulled out as I’m in the UK and I wasn’t convinced of the ongoing commitment. I’ve a PS5 for 3rd party games and moved to PC so play ‘Xbox’ there. I’m happy.

I think, for me, playing Xbox/Microsoft on PC with a PlayStation or Switch is a sweet spot. I can see why Xbox console owners are upset… you’ve been left behind/are poor relation in the new strategy…

Long term this is the right move for Microsoft as they were never going to catch up with Sony and Nintendo selling consoles. Did they try enough or did they lose focus and start chasing the merger??? I don’t know.

The Series X is gorgeous and deserved more.

Either way, I will be a Microsoft fan via PC going forward.

@Prestige-worldwide
And you believe what they say, with all that has happened recently.
And other things they said and changed on.
You must be joking my fellow gamer.

They're making it essentially meaningless

Not really defining what it means to be an Xbox fan.
Xbox fans will have an Xbox console and maybe GPU or GPU on PC for example. Like me.

You are basically just publishing games to other devices and consoles and hope people buy the games. Which is business and ok.

They not really Xbox fans.

@x3King84 they didn`t leave behind anybody, the Series X is amazing and full of games, I own a xbox 360 and there were not so many games in that time; I own both pc and ps5, and this generation of Sony games have a PC version, the PS5 for ME it`s just for the PS4 games but now the PS4 emulator (shadps4) is able to play bloodborne I will try that.
my PS5 is taking dust even if i have the PS plus subscription for 1 year more.
the Game pass on xbox console has much more games than PC game pass, the console has more and more games and many sony exclusive 3th parties are on Xbox, I own over 700 gaems in about 1 year of Xbox series X, the only problem I have with Xbox are the reporters, fake news, all the hate from people who prefer a box or the other, so far there are ex Sony exclusive games on Xbox than opposite and many of the news in internet are just the same sentence from years ago with different words; i'm more curious of the next generation, the handled, the possibility of PC microsoft store and Xbox store merging, the number of Play everywhere increasing, the cloud own games growing.

Xbox really is a joke ...years and years it took them to get to the position it's in where it can finally release exclusives on a regular basis ..and at that point they decide to basically go completely third party ....while also planning(apparently) to release more hardware and expect people to buy it....my question would be why would anyone buy the next set of hardware when we can just get one console(ps6) ..and by sounds of it be able to get all Xbox games ...plus all the ps exclusives and other third party games there?...The next Xbox will be the last ..and some idiot who is making the current decisions will be confused as to why it's the worst selling Xbox by a country mile

I own a ps5 ....but I own numerous series x/s consoles and have always been an Xbox fan before playstation but it's serves no logic to get the next Xbox by the sounds of it

Very disappointing for long time Xbox fans ...also worrying that playstation will now have no competition in place and will be able to set what trends they want

I swear, I read that subtitle: by taking the joy out of gaming everywhere. 🤦‍♂️

Translation: XBOX as you know it is pretty much dead. Due to our own f***ups and ballooning costs, the brand is going to become platform agnostic and eventually transition to subscription only model. Any new machines we release (if), you might as well call them gamepass boxes. And no, obviously we’re not going to support any form of physical media. Lol. Please keep investing in our dead platform, while we pretend that this is not happening. Thank you for your continuous support suckers.

RIP Xbox. It's obvious they're not interested now

Xbox is not about catering to the customer/gamer anymore. We are a captive audience thanks to our longtime game libraries, achievements and profiles, and they will attempt to force us into their DRM cloud subscription future.

By buying lots of developers/publishers so they can say someone who likes Doom is an Xbox fan?

He's not wrong, he's changed me from being someone who bought every Xbox console and really enjoyed them, to someone who doesn't even own an Xbox now and will just by the odd game from them on Playstation or Steam

It was only the Xbox division I liked. I'm gutted it no longer calls any shots. I have worked for them in the past and they were committed to a lot more in the business than simply the bottom line, people who were passionate about games.
I have owned every Xbox since they entered the business. Looks like the Series X is the last one for me, as there will be no benefit in having one in future wether they release a new one or not.

Microsoft will continue to earn increasing revenue from COD and Candy Crush alone that will satisfy the shareholders, and I hope many of the fantastic teams they bought will continue to make great games. But I mourn the Xbox team. They didn't always get it right, but they cared about gaming more than profit.
They were also essential to maintaining competition, which is good for all platforms.
I often felt pursuing the ABK buyout would be the death of what was good about Xbox gaming. Sadly, for me, that's becoming the truth of it.

I get it. They realised they can make more money by releasing everywhere.

They are now just figuring out whether to release day 1 or with a delay.

I’m not going to quit Xbox after coming back but I’ll potentially not buy the next console. I will just sub to GP over cloud when games release. (Hopefully cloud is in a better state in a couple of years).

@antonioacm fair points. They are literally leaving Xbox console behind though. I was that consumer. They left me behind. They said you don’t need an Xbox to Xbox so I didn’t.

It’s not fake news. Satya has literally just posted they are going full slate and the ads tell you a TV is an Xbox now.

Do I think it’s a good move? Like I posted earlier, yes considering the corner they’ve put themselves in. Are traditional Xbox fans being mugged off? Hell yes.

I respect your opinions though.

I am incredibly excited to announce that I am redefining access to my wallet.

This is a little disappointing as I bought into series consoles for their exclusives.

I'll keep my series console for now, but looking at the Sony and nintendo for the next generation as Xbox will also be playable there, too.

Their strategy is right for Microsoft but killing Xbox console.

@StylesT
Totally agree and I’m in the same position as you with both consoles.
But really what is the point of buying the next Xbox console if they go full publishing on PlayStation.

I think Microsoft know this and won’t bring out another Xbox home console next generation.
They are not stupid they know exactly what they are doing, keeping going with series x for know until full transition to Microsoft games publisher.

If there's a next console, I'll buy it. Simple as that.

Companies don't get to redefine their idea of fans.

"Don't you all own cellphones?"

being an xbox fan means signing into your xbox account and playing xbox games on as much other platforms as possible

Next generation is only about PS6. No reason for sticking around in the Xbox ecosystem if all their future games will be on the competitor's hardware. I'll keep my Series X for my game library, but I won't give them any more of my money.

I'm so tired of Microsoft telling us what gaming is. I can tell you most assuredly what my future of gaming isn't, that's anything to do with your company.

@Gabrielmpf Wouldn't you technically be giving them money if you buy their future games on a competitor's hardware?

I'm typing this comment on an Xbox. What a time to be alive!

Jokes aside, I'm not 100% sure I like this direction and I doubt Phil had much of a say in this.

When I buy an Xbox first party game are they going to give me a free code to play it on PlayStation as well. Or do they want me to buy it in different places. They want me to buy it in different places I’ll just buy a ps6 and wave goodbye to the x.

@RetroMan71 you are correct. That those of us migrating to PlayStation will still be giving Xbox our money. But we will be saving money not having to buy two boxes.

If enough people migrate won’t gp subs drop and then would it make sense to keep making Xbox consoles.

I also redefined playing on Xbox by selling my XSX, getting a PC and a PS5. Sorted.

Xbox has a hard time spending money on marketing. Which is part of the systems failure. They can say all they want that they tried to get people to buy an Xbox but they spent so little marketing it’s pathetic. Now the remaining Xbox fans are basically all talking about leaving. They’re going to have to market to try and get new people in. It’s too bad the series consoles just didn’t get the love they deserved.

@sixrings They'd also get less from your purchase of their game on PS as Sony would take their licencing cut and if you buy it digitally they also get the retailers' cut too.

@somnambulance naw Phil doesn’t believe good games will sell systems. But half baked games Will apparently sell game pass. Phil also believed that people’s digital libraries were built up on the previous generation that there was no hope in this generation. Amazing you can say such things and keep your job. Talking about throwing in the white flag way too early. And it wasn’t like Xbox was getting beat bad early. How did a trillion dollar company not be able to make more Xbox’s during the pandemic than Sony also confuses me. People were begging to buy anything and Microsoft couldn’t make consoles and then when they did they upped the cost of both the consoles and the services. They spent the entire generation buying call of duty and when call of duty is played on PlayStation is there any advertisements before the game that it’s FREE on gp ultimate. Ugh. So many mistakes were made.

@x3King84 You have a very similar view to myself, I have a gaming PC and PS5 for the reason that I can play most games downstairs on the big comfy sofa infront of a big screen. For anything MS I just grab it on PC day 1. But if you really want to play Sony games day 1 then its still likely locked to the console.

For me the Xbox just has very little purpose if you have a console and a PC. Sure you could also have an Xbox and buy the game on one platform to get it on both, but I don't see any real benefit to that as you are only playing on 1 device at a time.

Going down the publisher route is the best way for them imo as they will never match Sony on sales. GP is so heavily tied to consoles that they both rise or fall together, and subs stopped growing a long time back.

Then you add in that Valve are producing a steam deck console and you get the final kicker that Valve will beat them in their own strategy to the PC in a living room machine with a much larger shared library, from a company with way more trust overall.

@abe_hikura and I would be waiting a while playing Sony games I have never played while waiting for those Xbox games to hit the bargain bin.

@OldGamer999 Perhaps you are right ...makes little sense for them to release another traditional console ....they must know it's going to sell alot alot worse with the path they are choosing ....I only mention they are releasing another one because of things they have said ....but then again who can believe a word they say anymore ..constantly changing Thier plan month to month

As long as they keep making Xbox consoles I’ll buy it. If/when they stop making them then I’ll be jumping over to PlayStation but will still keep my latest Xbox console due to the massive digital game library I’ve accrued since Xbox 360.

@StylesT
It’s all a bit up in the air at the moment.
I really do want another full power home Xbox console, they know all this doubt is around at the moment about this.
So why not issue a statement about true future intentions on the home console front, totally 100% reassuring Xbox console fans.

Their message at that minute says nothing about a future Xbox home console, but giving you more reasons each day why not to own one, let alone another next generation Xbox console being a real thing.

Sorry Satya, you don't get to define what an Xbox fan or gamer is. You can continue to try and twist and destroy the brand with asinine decisions, but I'll always remember the better years and how amazing it was to actually be an Xbox gamer and by Xbox gamer I mean the actual Xbox consoles.

This would all be fine, if they did not release on PlayStation.

Someone needs to make a "wanted" poster with the above picture on it.

I don't see the problem with playing games on your console and then with cloud saves, being able to pick up and play on a mobile device. Unlike Sony, Nintendo and Steam, Microsoft already has the hardware and the infrastructure to make it happen.

With the current direction of travel they will redefine me right out of the definition!

I will maybe still use some of their software but the flexibility they talk about is best achieved through PC gaming and not consoles.

His quote doesn't really add anything new to the conversation. It's a carbon copy of what has previously been said about their plans.

This story is starting to feel over played.

@RetroMan71 True, but not in hardware and certainly not as a Game Pass subscriber.

I think they're wrong about their strategy and only time will tell if they're on the right path. Not for me, though.

Perhaps I need to read the article but how will I be able to play all the games I have bought on the the X Box store on a Playstation 5 or a Nintendo Switch 2?

Given I only play on Series X, and don't have any interest in playing on PC or mobile. This strategy only serves to make me more nervous about the future of the hardware platform, and more inclined to buy a Playstation when the next-gen comes.

Surely they must realise the health of Gamepass is tied to the console. Without the hardware Gamepass will fail. Mobile and PC will not carry it. The current strategy is baffling, like shooting yourself in both feet.

Releasing a new console next-gen will not help if third-party publishers have stopped bothering to release games on it.

That man looks like a turtle

There is a typo: by taking the joy ELSEwhere.

Which devices he is talking about?

PC xbox store? Not even remotely close to steam. Still no game pass in steam.
You can get rog ally/steam deck today - no need to wait for new portable device.
Iphones - nothing is working properly
Android - maybe more or less
Xcloud - still beta feature for enthusiasts, experience is bad if playing a longer sessions. Its also behind paywall of the most expensive tier GPU. Only a fraction of overall games library is streamable.

I understand their strategy but they are at least 10 years early with this.

Are there plans for game pass long term? It sounds like yes since they want cloud but will GP survive by then?

They are trying hard to ditch console while still 70-80% of GP subs are there. How does it make any sense?

I suspect now that GP will have drastic changes. At best its just another price hike, but I would bet for ditching 3rd party content (day 1 for sure like lies or P or atomic hearts, but maybe all together). Maybe even day 1 rule will change somehow

@Prestige-worldwide they will have less and soon as they clearly dont want to push xboxes where 70-80% of GP subs are.

What they are doing just doesnt make sense unfortunately and I say at as an xbox fan.

@Sol4ris the only logical thinking I see is that people who switch from xbox not necessarily will go to PS. Part of it will go to PC.

I think they want eventually to replace xbox with a PC.
So these hybrid console or steam machine-like could be their way out.
I am sure they will still lose more people but I guess they still believe in long term.

Darth Satya: ”I am altering what it means to be an Xbox fan. Pray I don’t alter it any further.”

I think living somewhere on top a pile of souls and skulls negates any idea or belief he may have of knowing what an Xbox fan is. "we are redefining what it means to be an Xbox fan" to be a fan you need to create content within which only can be found in your ecosystem i.e. an exclusive only on your console. If they are creating content and putting it on everything, competing consoles included they are just looking to have more consumers (More more more) so it's just all about the money. Which in turn is a big "F" you to those who have helped put him where he currently sits. If they want to "Sega" themselves just do it, stop piddle farting around.

@x3King84 thanks to respond to my message, I rispect anybody opinion, tell me more about yours, why do you feel they leave the console behind? (honestly trying to understand, not sarcastic) cause Sony users might play some games? I felt the message from xbox was clear all the time on this direction and maybe many people are bandaging theirs foot before getting hurt, is it the same thing they said for all 2024? every week somebody says Starfield is going to PS5, over 1 year and still nothing, when they stop saying that, they move to Forza horizon 5, but who wants old games for full price? Internet is full of click bait articles saying same things every month with different words.
Look, in my opinion Series X is the best console of my whole life and i m super happy, I m disappointed to see Sony doing everything to avoid the games to go there but we don`t know what future will be and MS has few of most selling and played games, they have the power to made new consoles even if they are not the leaders of the console market: for me the most important is they will keep to exist and go forward, how they do it , I don`t care, see netflix and blockbuster , 1 day you are at the top, 1 day you don`t exist anymore. wish you a nice day and thanks again for message.

I understand that your feelings but brand loyalty can only go so far, and if you don’t like xbox anymore, just go ahead to playstation.

**** you Satya Nadella and **** you Amy Hood. And honestly **** Phil Spencer, Matt Booty, and Aaron Greenberg for being so bad at your jobs that you lost market share from the Xbox One gen to XSX gen, pushing Nadella and Hood into this.

You can be a fan and have some common sense, you can do both btw

At this point, just leave the console market, Xbox and go third party like Sega.

@antonioacm I’m in the UK, you? Xbox doesn’t really advertise here…
I felt like when the generation started there were adverts for the Series S and X. Since the merger it’s non existent. I warned against the merger and people mocked the CMA but now who is laughing? That merger killed Xbox and created Microsoft Gaming imo.
Console has massively been left behind imo. If they go full slate what is the point of having the console? Just buy PlayStation and/or game on PC with free online play and cloud saves.
Are they really going to build another console? Why? To sell how many?
Xbox gave up on me as a console customer so I gave up on them and sold my X.

@OldGamer999 they are making nuthin’. Nothing but a load of cash as a publisher.

Satya is going to make me a Xbox fan.. on Playstation. Their multiplatform strategy of porting to PS should be in full swing by the time the PS6 rolls around and every 6-12 months there will be new Xbox games releasing on the system, that is unless they launch day one like Outer Worlds 2 and Doom Dark Ages.

I never thought the day would come that I skipped new Xbox hardware but the execs at Microsoft are not making it easy to want to continue to support Xbox as a console.

@Steel76 Yeah, R.I.P all the way to the bank lol. Xbox has never been stronger as a brand. Console sales mean very little in the gaming landscape these days, profits and revenue are coming in from other sources, consoles are just a small piece of the pie. Wait until the next financial report, Xbox is going to post $11B+ for sure for just one quarter of earnings.

I just need MS to make an XBOX OS that allows for the reading of all gens of xbox discs in a compatible reader on PC. They keep dancing around it. Just let me pay to turn my PC into an xbox please. I love the system agnostic approach but they need to make a native OS for PC.

This has been obvious for ages. There have been numerous statements to this effect over the past year or so, it's now Microsoft Gaming - a third-party publisher.

Relax people, it's not that bad. Xbox is in a good place right now and will continue to get better.

Nadella is not good for Microsoft. His vision is narrow and very, very, contradicting. Also puts too many eggs in one basket.

If he left today, I'd not shed a tear.

@electrolite77
Well they not giving that signal off very well recently.
They also said live on camera PHIL, Indy was an Xbox exclusive, but we all know what happened there PS5.

Screw Xbox.....never again I would support that brand as long as their business mentality takes the primary focus.

This strategy is baffling. 'Enjoying Xbox on all your devices' is like saying 'Enjoy your Universal Pictures movies on all devices.' Gamers will follow the good titles. Strip the platform of its loyalty and uniqueness, and I'll just go where there's more choice. Hi Sony or Steam.

'All devices' hinges on streaming, which most gamers will outright reject. Everyone else is content with Candy Crush on their phone, if Satya thinks their going to take out a Game Pass subscription to play Gears on their Android phone then he is completely deluded.

I really don't care if they're redefining Xbox, I just want them to be honest with a roadmap and a strategy to get excited about even in a new direction even if it's a console-less direction. Tell people what to expect and why they should be excited rather than vague, couched "we're redefining everything but it'll all stay the same, don't worry."

Dr Evil here keeps playing games with the customers, and not the kind of games they want to subscribe to Game Pass to play.

I think most of yall are missing the point. MS is a business, and yes they do care about Xbox fans, but they care more about money. Its no different with Sony if they were in the same position. Not enough people are buying Xbox's, so they have to go down another avenue for survival.

Before anyone says if they would have just held on a little longer after the Bethesda/ABK purchases people would have jumped ship...false. No one is leaving the platforms they are on anymore. People built there digital libraries out last gen. Sony won that gen, so MS is now meeting people where they are at. They understand that.

This Nutella guy, every time he seems to pop up he’s an annoyance. My opinion of Xbox and where they are going is low, this fella makes it worse with his jargon.

It's really disheartening. Sure, they're releasing a new console, but what's the point if there will be no exclusives? That's what you need to draw people in. For some reason Phil really hates that idea.

How do you plan to grow gamepass while scaring off your current player base? You can't have your cake and, um, romance it too. You have to pick a lane and commit. Sony and Nintendo know that...

I just don't know how they think they can swoop in and take Steam on when they have nothing special to offer. No exclusives, shaky track record, a smaller library, and a pretty poor PC app. There's no world where a Lethal Company releases on this handheld and takes the world by storm with Xbox's current blundering.

Emotional reaction from an immature fanbase is not the answer. We have to see the bigger picture, which is XBOX transformation of becoming the biggest third party publisher in the world.

Phil Spencer was right that the console market is stagnant, while the cost for AAA production is pretty huge. A triple A game needs to make 15-20 million in sales for decent profitability. You can't achieve these kind of numbers in sales while having exclusives on your own console, which limits the consumer base. Even Sony has a problem with exclusive game sales, that's why they are releasing all their first party to PC.

XBOX is making the right choice to open their fanbase in order to sale their products to all kind of gamers from PC, console to mobile. It's a win-win scenario to release a first party game on day one on Game Pass, and at the same time to have it on full price sale in other platforms. XBOX will make money both by subscriptions and full price sales by giving access to the consumer to enjoy the first party content as he likes.

The future is content, not hardware. The development of cloud gaming will dominate the next generation, in which we will have the option to play every game in every device. XBOX is in the right direction for a sustainable business.

Game Pass as a service will be available in every device just like video streaming services. This is the way to increase subscribers for Game Pass, which will boost your revenue and profits, and then you can reinvest some of the money to put more content in your service, whether being first party or third. However, even if you don't like the sub model and you want to own your games, you still have the option to buy XBOX in every platform. It's just a win win scenario.

Microsoft just need to adding more and more games on Game Pass. They need to keep going for producing quality first party content, and making deals to bring more third party titles. We need more content every month on Game Pass.

This shouldn't seem like a hot take but xbox has never been in a better position. They went from being the publisher that only had 3 franchises to arguably the biggest publisher in gaming. It's wild how much it seems like people preferred the time when we were lucky to get a single xbox 1st party game in a calender year to where we are now. If at any point in your life you felt compelled to get an xbox instead of the other consoles then you should feel even more confident in them now.

We can't go back to xbox one era, xbox has no games era. Exclusives are not actually benefitting you, the consumer. They were just harming other consumers and ultimately harming xbox and you.

@Fishticon oof that truth bomb though. Yeah especially now they play best on PS5 Pro so you’re actually beta testing the inferior product

@Phil-Spencer-Gate ‘immature fanbase.’ Wow.

@electrolite77 : Funny enough even Ubisoft which is by far the most greedy gaming publisher this generation are turning things around making changes in favor to gamers...and yet Microsoft the more people complaint the more they make things difficult degrading the Xbox brand at a all time low gaming moral.

@Phil-Spencer-Gate that future you mentioned that Satya and Phil enjoy talking about is not there. Not even close. Cloud is too undercooked and far from native experience.
"This is xbox" campaign is just misleading. Framework is not there, "play anywhere" is not there, IOS is not supported properly and so on.
I totally understand where they want to be in 10-20 years but why stop doing the certain things today? most of your customers are still on actual console, thats also where you dont pay any cuts and get 100% revenue, thats where your 70-80% of all game pass subs are. Thats why we are all confused.

@Phil-Spencer-Gate with MS owning King I am very curious as what they are going to do with mobile. For one that can tap into the female gamer demographic that is often not the target of xbox exclusive games. Personally I am still hoping for an xbox OS on PC. I already play games with an xbox controller on PC, just need that centralized.

For more money/wider sources of platforms sure even though gaming isn't Office/Windows like but whatever strategies they think work I guess. They aren't the same audience/attitude people have towards them.

What they do with King is what I wonder, Halo or others mobile compared to past attempts? Or just the same old going as it is. We getting more Activision mobile games besides the Crash endless runner one?

Forza ones are just reskins of other mobile games, as unfortunate of handling those are they could be better yet aren't.

But I mean as if Stadia's no console and a Pixel phone (like Vita remote play then broader later)/controller were enough with it's advertising.

Anything with app support/a screen and wifi or data will work.... I mean sure.... But if people weren't interested in Xbox, or the games or services, what's to make them care to access it. XD

Shoving it down our throats I guess, that works right?

I mean from the car with the Gamepass tag on it for a Forza Motorsport branded model car in Aldi to shampoo to Xbox Oreos I mean they try a lot of things but what's the point to spread the name or get fans interested or the Xbox chance to win with Laptops and Series S or Windows 7 and 360s among other things.

We see the same marketing/bundles repeated over and over it doesn't work.

Expanding besides the console as it's 1 audience is understandable not the only audience is fine, but if the games aren't exciting it isn't going to change much even if on every device pre-installed.

Even seeing people working out Nintendo Switch physical digital codes is enough to see how people respond enough.

The Wii U had games and a gimmick let alone bad naming/marketing, Nintendo, eshop Indies and a gimmick I liked regardless of it's status.

The Xbox One/Series has impulse triggers, BC, apps further than the others as Windows/Xbox store but no games I want for Series S/X at all.

Xbox One even if not a library I care for as much as Vita/Wii U or even OG Xbox/360 it had enough there.

Says a lot when Wii U/Vita didn't have enough of the constant big third parties yet I still wanted it for the Indies/Japanese games besides the brief first party.

Xbox One unless the exclusives were good which a fair amount were even if others ignore what it offered I still look them up or am fine owning them even if some aren't my thing.

People that don't know what exists, or other IPs aren't shown in Gamepass ads why bother. They need to not just focus on just the NEW games but some of the back compat, some of the Xbox One games, different types of games to showcase value.

But nope they offer the more average marketing experience. Creative as they do try I'll give them that besides some being very plain as well. I do think the romance Gamepass ad was good, but the others are pretty standard stuff and forgettable.

Series consoles haven't impressed in the slightest for me, or they are taking their time so it's understandable to wait.

If this is really going to be the case... And my PC is really an Xbox too... Then they need to set it up where EVERY game I have/own on my Xbox Series X is playable on my PC and have my cloud saves there as well.
I know they are the only console to do duel entitlement... But that is only with a handful of games, certainly not the majority.

@Hexamex-Tex
Well do you currently not have a library of games on your Xbox?

Or do you really just only play games you have gotten access to from Game Pass?

If that is the case I get leaving for PlayStation next gen if you are that annoyed by the 1st party games going everywehre.

But for me, I have like 800+ games in my library on Xbox. So I wouldn't abandone that just because other gamers are going to be able to play the same games that I can play, but have to pay $70 each instead of being included with my Game Pass membership (currently $9 a month by buying Ultimate off 3rd party sites).
Pretty much if you buy one game and pay for PS+ then you are paying the same amount of money... and it looks like Xbox has enough studios to where they will be putting out much more than one game a year.

playStation on the other hand... More and more 3rd party studios/publishers have been going against taking the exclusivity bag from Sony and have realized they are making more money off of putting their games everywhere.

The third party games are going to be coming to PC and Xbox eventually. Rise of the Ronin will be on Xbox next year, and Stellar Blade will be on PC and probably Xbox eventually. Square Enix is going to be putting anymore games besides the final chapter if FF7 Remake just on PS.
And PS has had such a big fumble this generation when it has come to getting their big high production 1st party games to the finish line and out to the players. They are getting like one game out a year... and for me, I won't worry about leaving Xbox as my main platform for PS over one game.

I do also have a PS5, but I rarely use it and would for sure not have bought it if I could rewind time

@Millionski
As someone who plays on Cloud pretty often, and use an Android phone and also am an Xbox Insider in the Alpha Skip ahead tier... Xbox on Android is not where it needs to be.
Xbox really needs to team up with Nvidia and Geforce Now.
Streaming on Geforce Now's top tier with the 4080 machine setup... It is near flawless when using good internet. It actually shocks me still to this day and I have been using it for over 2 years. I beat all of Black Myth WuKong on Geforce Now, and that is a tough game that needs precision combat throughout the whole thing.

@Stoned_Patrol I have some games but generally once I play a game I don’t return so each generation I don’t worry about it much. You assume I am looking at PlayStation, I am not. GeForce Now lets me play most any PC game on my Mac at 4k ultra for about the same price as Gamepass. It is just a better value.

@Cakefish I agree we will just get PlayStation plus and purchase the Xbox exclusive that’s stands out which in reality is really less than 5 vs game pass is a ongoing payment they will lose and give to PlayStation

@Millionski The 30% revenue cut from other platforms is not a problem when you can get a 70% of price by reaching tens of millions of gamers. Playstation 5 has a 65 million units, Switch has 143 million and Steam has 132 million active users. These are huge numbers for a big consumer base, which include all platforms, that you can sell your product(XBOX games) and make a lot of money despite the 30% revenue cut. Exclusivity limite consumer base on XBOX console, which has sold only 22 million units. This is clearly not sustainable. There is no indication that making all XBOX games to be exclusives will vastly increase sales on XBOX console units. This is not gonna happen, it's just a pure fantasy and baseless assumptions from die-hard XBOX fans who want to keep with the stupid "console war" because they are childish and immature.

From a business perspective, Microsoft is doing the right move with multiplatorm sales and focused on Game Pass as the main service. Full price sales+ game pass subs will increase revenue and profit by reaching every single gamer out there who is willing to spend money on XBOX content and services.

You're right that cloud gaming is the long term vision, but Microsoft is following a step by step plan. The first step was the creation of Game Pass, then the second step is multiplatform sales. The next step will be the XBOX mobile store in order to compete in mobile market, while also making a handheld device.

Xbox has been my primary console since the OG, and I have built a massive digital library up to now. My concern is that that libary, how will I access it (locally, for free and no sub required).

Right now it looks like I will have to keep my Series X as an 'Xbox Portal' as they are likely to stop making consoles soon. Even if they do make one more gen I feel that with the current strategy the sales will be so abysmal it will ensure it is the final one and I may skip it anyway.

In principal I don't care if Xbox games appear on other platforms, fine, my enjoyment is not spoilt, but Sony and Nintendo won't do it so basically no-one will need to buy an Xbox for new games = Death of sales. People will buy a PS or Nintendo.

Back to my digital library that I once felt confident as safe, not any more. It's basically on my Series X. Meh, sad times for Xbox, a brand I have enjoyed for all these years, being killed off by stupid decisions.

I have been playing less and less modern games over the last year, instead playing Atari 2600/7800 and Evercade games. If I want to play new stuff perhaps it should be purchased on PC, off to Steam I guess... Glad I never got that Xbox tattoo! Haha

@Ryu_Niiyama do you not play/like the Xbox app on PC? I think it’s alright. I play native Xbox/MS games there.

@TheEstablishment I would disagree and say Xbox as a brand is at an extreme low. MS financially might be doing incredible and they might list it under "xbox" on their balance sheets, which looks great due to recent aquisitions.

But that is not the same as the Xbox brand is doing incredible. The brand awareness and global reach is the issue, not microsofts bottom line.

@PROPS You can do this right now on the playstation eco system, it's not a unique proposition .Surprisingly ps streaming is actually better than Xbox streaming at the moment, and that blows my mind as it shouldn't be that way....
I much prefer to game at home though, but we all have options and that's good...

Saying something, but at the same time saying nothing. This guy should get into politics.

The current Microsoft CEO is destroying the only thing that made Xbox relevant... BRAND LOYALTY from the fans over the decades.

He is washing away the legacy of everyone ever involved on Xbox into just a cold genetic brand no better than Tencent.

By not having Xbox fans. A subscription service to yet another streaming service is not what it means to be an Xbox fan. They did it to themselves, Xbox is dead. Long live Xbox!

yep, thanks for making the decision for me. Next gen I'm buying a PC and getting out of consoles.

The enshittification continues with gamepass becoming more expensive and full of features I don't use and less games I'm interested in playing. Great job MS

@electrolite77 : "Gamers" or more like Investors friendly....as the Xbox 360 proved that keeping games exclusives created and maintained Xbox brand loyalty making gamers happier with the brand while keeping competition on their toes.

Based on your prior comments you are someone that doesn't care about the Xbox brand but whatever platform you can get those games on.

Your words are no different than mine would be with if I was talking about PlayStation bringing games to Xbox.....your prior comments speak louder than anything you can pretend to be.

@Utena-mobile and “old people and retirees” of what biological sex? You are responding as an enthusiast/gamer. I said the female demographic that is not often the target of xbox exclusive games, which includes non enthusiast gamers that still play games no matter the age group. And while I don’t play a single game on mobile I don’t dismiss other women and girls who do.

Nintendo for instance reported an uptick of female gamers due to animal crossing new horizons and the animal crossing pocket camp game on mobile. Those are the women and girls I am talking about as traditionally gaming doesn’t advertise to women and girls as a whole. We get lumped into the family, gaming for everyone and pink ghetto marketing but general marketing (and games…look at how many games state they can’t have a female protagonist for “reasons” or just simply won’t give women the option) is still aimed at the male demographic. Millennials and Gen X gamers have been conditioned to just “deal with it” because there were either few games marketed to us as girls or all the big mainstream games only had a male protagonist. I suspect for Gen z and alpha which have grown up with more diverse games, character creators and more access to non gaming specific platforms such as mobile and PC means that MS is in a prime space to market to those women and girls. So I am still curious as to what MS is going to do as publishers of one of the highest grossing and played games on mobile that has a significant female fan base.

Your anecdote is not relevant to my post or speculation.

@x3King84 so I am still hoping for an OS in order to maximize compatibility. I essentially don’t want to have to buy an xbox if I have a sufficiently specced PC. MS hasn’t gotten there yet. But to answer your question, no I don’t use the xbox app.

I am enjoying the armchair CEO's in this thread.

@cburg fans you mean? Consumers. Folk who pay hard earned money. The CEO is the issue here.

Gaming is a business yes, but it’s a passion, an art form. It’s for the players.

Satya may want to pause and ponder why it is Xbox has fans in the first place. Most companies out there don’t have them, heck Microsoft’s other divisions don’t either (MS Office fan anyone?). By going fully multiplatform, he is killing the reason people were fans of Xbox in the first place.
In fact, the closest analogy is Activision, a company that didn’t have a lot of fans (individual games of course had very faithful communities, with little connection between CoD and Spyro fans for example).
Let’s see how it works out for him, but I wouldn't be surprised if in a few years they simply rebrand as Activision.

Why isn’t Phil and the people in charge of Xbox delivering this video?

… Oh yeah.

Been saying it for a long time, people need to get over this old primitive concept of consoles being these standout stand-alone platforms. Xbox is truly becoming the PC of consoles in a sense where it's not trying to be restricted to one hardware maker or a specific console. I think this could end up being the biggest advantage for Xbox, it's just going to be a far more open, accessible, and standardized means to playing video games.

We know this. It was obvious Spencer, Bond, and Stuart were lying through their teeth when talking at the "Business Update".

It's Microsoft Gaming now, they're a third-party publisher and everything will be on Playstation and Switch 2 (where possible) day one. Next gen all they will have is highly expensive niche hardware.

@Prestige-worldwide “Game Pass as an overall part of our content and services revenue is probably 15 percent,” says Spencer. “I don't think it gets bigger than that. I think the overall revenue grows so 15 percent of a bigger number, but we don't have this future where I think 50–70 percent of our revenue comes from subscriptions.”

We don't get profit figures from Xbox because they're hidden. In terms of revenue though GamePass is just a small fraction.

Lol they can only compete by bringung gamepass to switch, or the games, now owned by microsoft bringing them over. Perfect Dark, banjo and kazooie, Conquer, Killer instinct etc.

@Cakefish Now, now! Don't be so narrow-minded!

GOG exists, too! 😂

@JoyfulFire exactlyyyyy most will just get a pc for steam which always has sales or ps6 that has PlayStation plus … why would I me gamepass if I can just get the few exclusives like halo and gears on PlayStation

@Phil-Spencer-Gate why would any fool get game pass when you can just get p6 and PlayStation plus while getting the multi releases from Xbox ? Steam even has crazy discounts for games … they might make a lot but it’ll fizzle because AAA heavy hitters is what sells not a bunch of indie games

no killer exclusives since gears 3, the end.

@Sol4ris you can or don't even have to be a GamePass subscriber and we get small ads AND console turning on to FULL SCREEN ads to games you did buy, have access to via GamePass, or will never buy.

I hate the ads on the Xbox with an absolute passion. It almost makes me want to just go into offline mode so the ads cannot load.

@StylesT I have a question. What..is...your...and...the others...like...you... obsession...with...exclusives? I just don't get it. It makes no sense whatsoever.

@kuu_nousee DUDE!!! WHY DIDN'T I THINK OF THAT!!!!

@Utena-mobile Edit. The post I originally put here was way too long. I gotta stop trying to explain myself on the internet. TLDR: my speculation is about the mobile and PC space (facilitated by owning King) offering a marketing angle to women that were not xbox’s target demographic. Any posts about the age of the demographic but not the sex or an anecdotal response is not relevant to my comment. I think that is more succinct than my previous text wall.

https://helplama.com/candy-crush-usage-and-statistics/#:~:text=Age%20Distribution%3A%20Half%20of%20the,players%20are%2030%20years%20old.

.

@ZYDIO Erm without exclusives the Xbox player base is going to shrink ..meaning developers are more likely to skip Xbox releases ....also with the lack of competition it means playstation get to be slack....get to set whatever trends they want price wise etc etc

@TheSimulator Because Game Pass is value for money. If you want to pay full price, then you will need to pay 70$ for every game. On the other hand, you can play all the day one releases on Game Pass for 15 bucks per month. You don't even need a full-year subscription, you can wait for 2-3 releases and enjoy all content with a one month subscription.

Game Pass is more valuable than full price. You need 200-300$ to buy 3-4 AAA games at a full price, while you can enjoy these same games on game pass with a one month subscription.

Subscription> full price.

@MrClump off topic, but can I just say I love that you have Berk as your profile photo. It brought a smile to my old man face. The Trapdoor was my childhood, I was obsessed with that show. It was so good.

@StylesT it's kind of weird, because it seems like everyone works for Microsoft. Whatever happened to just being the customer and buying what they have to offer and not worrying about the internal business, unless you're a shareholder. All this s_h_i_t all the time about everyone worrying about all this nonsense just takes away from enjoying playing games. Buy the games, play them, and that's it. I don't give a f_u_c_k about all this nonsense. It's like everyone thinks they work for these companies now, acting in some kind official capacity. They don't know who you are, they don't give a fu¢k and never will. They sell a product, you buy it, that's where the relationship ends. It's getting really weird and creepy how people are acting about all this, being all up these companies a$$es. Man, I miss the '80s and '90s.

@ZYDIO You ask me a question ..I answered it ..and you completely ignore my answer and go off on some rant ....I clearly stated my worries about the player base shrinking ...that literally impacts your potential to find games ...and for developers to even bother making games for Xbox ....nothing you said had any correlation to my reply

@Cakefish I am known to still watch the occasional episode of Trap Door on Youtube to this day.

@MrClump haha me too! It’s aged like fine wine and never fails to provide the nostalgia highs.