Ubisoft Confirms 'Big AAA' Games Will Be $70 Moving Forward

Earlier this year, we noticed that Ubisoft's Skull & Bones had moved to a standard $70 price point rather than the $60 adopted by Assassin's Creed Valhalla and Far Cry 6, and now the studio says this will be the norm in the future.

Ubisoft CEO Yves Guillemot was questioned about this by Axios earlier this week, with the outlet pointing out that more publishers are moving to the same price point these days, but Ubisoft hadn't committed to it until recently.

Here's what Guillemot had to say:

"Some of the games will come at the same price as the competition. The big AAA games will come at $70."

Interestingly, the recently revealed Assassin's Creed Mirage won't be part of this $70 pricing, as the Standard Edition is already being sold for $50 on the Ubisoft Store. This is seemingly because the game is intended to be a "shorter, more narrative-driven" experience than recent Assassin's Creed games, and is therefore cheaper as well.

But yeah, it's worth keeping in mind that major AAA games from Ubisoft will be retailing for a higher price in the future, beginning with Skull & Bones this November. Sounds like a good time to launch Ubisoft Plus on Xbox, eh Ubisoft...?

What are your thoughts on this? Let us know down in the comments section below.

[source axios.com]