Recovered from the stress of last week's news yet? Fortunately, after Microsoft announced a major price increase for Xbox Live Gold, the company quickly went back on its decision within just a few hours.
Nevertheless, when thinking about Xbox Game Pass, there will inevitably come a time when Microsoft considers raising the price of its ever-growing service, which recently announced a new milestone of 18 million subscribers.
Microsoft has stated on a few occasions over the past year that it's not thinking about increasing the price of Game Pass just yet, but do you think that might change before the end of 2021? Let us know your thoughts below.
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Well the all access program locks in the price at slightly less than the current monthly price for the next 2 years. I imagine that they plan plan to increase the pricing after that point, otherwise they would have a large amount of users paying less than the asking price. I think gold will just disappear by the end of the year, and no more “free/permanent” games with gold giveaways. They want us forever renting rather than owning the products.
I think the structure will change a little, adding a base Gamepass, while allowing the user to add specifics such as EAPlay (now included), Ubisoft and Gold.
Likely to be within the year tbh.
It'll happen eventually, I'd say likely next year ..
I have to imagine the LAST thing Microsoft is going to try right now is a price hike. That said, I'd pay $19.99 or even $24.99 for Ultimate. It's saving me a lot of money compared to what I used to spend on games and it's more or less got me hooked on the Xbox ecosystem despite owning a PS5 and a Switch.
Services normally increase every couple of years (see Netflix price increase structure)
After the failed money grab and rumoured division in the board room over the initial decision I'd be very surprised to see anything changed in 2021. If the add Ubisoft then maybe a new tire will be added bit current ultimate will stay the same.
Next year we will likely see an increase. I'm making sure I'm maxed out for my 3 year's of ultimate the next time they have a big sale on GPU card's just to delay the impact as long as possible. It's still a stupid good deal, I've played $300-$400 worth of games already and it's been less than 6 months since I got GPU.
Game Pass is such good value right now that it probably needs a price increase (not that I want it) for Microsoft to make money.
I think it will happen, just not anytime soon.
It does seem like Microsoft are looking to recoup money from somewhere, there are a lot of subscribers but how many are actually paying for it? I basically paid £1 and won't be spending a penny until next year, maybe even longer as I'm offered another 12 months with a new phone upgrade, Samsung are giving subs away with their new phones.
I wonder if the real reason behind the Gold price increase was to Ultimately phase out the cheaper version of Gamepass and then drop Gold altogether
Fair enough they increase their price in the next 1-2 years. The service is amazing value.
I hope they merged with Gold as well, so they can have a very simple message to the market.
I think price will go up when their new generation first party releases like perfect dark, fable, halo infinite and others become available on the service. Also, I think Microsoft will ditch the base game pass tier and xbox live gold and have xbox game pass ultimate as the only all-in-one subscription, rebranding it as Xbox Game Pass only, as base tier will be gone.
It's a tough sell. GP depends on numbers and a large subscriber base. Bigger than it is now. And a lot of current subs are sold on the merit of the deep discounts and $1 sign ups. So they need to turn all that into revenue first while keeping numbers large and growing.
It seems obvious that prices will keep increasing, but there's a problem with that in that at a certain point it stops growing and starts bleeding subscribers when the price gets too high. The price needs to seem attractive, not seem like a digital county club to get numbers. Netflix is $9 for sd/mobile viewing, $14 for hd. Gpu is $15 already. There's only so much room for price expansion before you price yourself out of the mass market and contract into a premium market.
Plus the cloud giants are going to be waging price wars with Amazon Luna invariably having a free with prime tier. I doubt Microsoft is going to ship Tide pods free 2 day with gpu subs. That cost more.
So it seems like the goal is price hikes and yet i don't see how they could really do it for some years. Not too mention psnow is somewhat competitive now for less money and more market reach. If Sony actually marketed it, that's dangerous.
Buuut ..... This is the Microsoft that decided a 100% price hike without warning right after a console launch was a good idea a half a week ago. Reading the room isn't their strong suit. At this point i wouldn't be shocked if Kinekt with Windows Hello facial recognition is mandatory again by next month (at least for 5 hours until they reverse it) and used discs have a $20 fee.
Edit: fun fact, the Android app actually still shows the double priced gold pricing on the front page ads! And the market already demonstrated it's not working to absorb increases with the backlash to gold that was so severe they had to backpedal same day. I really don't want these guys to become #1.... Ever...
I think the first "price increase" will be the cancelation of the base plan, making Ultimate the standard.
That might also be the day they cancel Xbox live gold, grandfathering existing accounts but no longer offering it for new or lapsed subscribers.
They will go for a slow and steady plan, I dare say the failed gold increase was a step on that path.
I can see gold going first with a phasing out date(you can trade gold for game pass 1:1 at the moment so easy transition) then sometime after that they will start to creep the price after that, possibly for new signups like Netflix did.
I think what Microsoft will do is start giving timed exclusivity for Xbox Game Studios games to Game Pass Ultimate members. So for example if the general release of Halo Infinite is on November 15th/16th then Game Pass Ultimate members get the game around November 2nd. Not even buying the most expensive version of a game (like past Ultimate Editions of Forza and Gears granted you 4 days timed exclusivity) would be enough to grant you early access, the only requirement being Game Pass Ultimate.
I'm not sure they'll increase the price until series S/X is really available and has a high install base. At that point I'm sure they'll consider increasing the price.
Also think the 2 years access will factor in to this decision, so would guess the increase will be in around 1-2 years from now at very earliest.
It definitely won't be this year as:
A) Phil has only recently said as much late in 2020 (it would not go down well)
B) After the Gold debacle they will want some distance
C) The first party line up announced so far for THIS YEAR isn't strong enough imho.
But I fully expect this in 2-3 years once the existing and newly acquired studios have launched Game Pass titles (hopefully big hits) and they have a steady flow of content to potentially justify the price hike.
But I also feel there is a chance that they DON'T increase the price IF they manage to massively increase that subscriber level from 18 million AND convert a lot of Game Pass users to Ultimate - enough so that all costs are covered + profits.
Services need to be streamlined, Gold is a conundrum, imho needs to disappear but it is difficult - for a lot of people that is what makes them pay for Ultimate so they will have to do this carefully or they will lose revenue.
We saw what they tried to do with the heavy, failed, push to move people from Gold to Game Pass. I don't think they have an answer to this at this time. I think they need to wait until they have a solid stream of first party titles coming to Game Pass to make that service unmissable, then perhaps drop the paid online requirement (Gold) and have one or two tiers of Game Pass EITHER split by platforms
1) Games on 1 system (Xbox, PC or Cloud)
2) Games on all systems + maybe another benefit/perk.
OR split by library e.g.
1) First party games, some third party games
2) All Game Pass games incl. some big hitting 3rd party titles + first party DLC + perks
a joint drop with Halo Infinite and Ubisoft play or whatever it is. An extra dollar per month.
@eduscxbox i think they will drop gold keep regular game pass, and ultimate...regular game pass will probably wont include EA or Ubi, ultimate will is my thinking. Regular gamepass will be the low end ultimate will be the upper end and i think both will. Get a price jump. Next 2-3 years this will happen.
@Blessed_Koz Yeah, that's something they can also do. But every time they add something new to XGPU the base tier looks more and more like a waste of money to invest in, as XGPU gives us so much more for the money. That's why I said that, but we never know, it will depend of how many people subscribe to XGP vs XGPU in the end.
@eduscxbox if it wasn’t for the inclusion of ea i was gonna downgrade, dont have a pc capable of gaming or android device. Maybe give us a tier that has no pc or streaming but everything else will be the bottom and ultimate will get everything.
It may well do but its great value.
Argos UK dropping Series X stock as I type this
Just had one in my basket. Good Luck.
It will happen the year after Microsoft finally has a few exclusive bangers so probably 2023 or 2024 depending when games like Starfield, Avowed, Fable, Everwild, Gears 6, Forza, and Hellblade arrive.
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