Marvel's Avengers was met with a fairly mixed reception from fans and critics when it released back in September, and it seems that feedback has ultimately resulted in relatively low sales at launch.
According to a recently translated Square Enix results briefing (thanks, IGN), the company found that sales of Marvel's Avengers have been lower than initially predicted and have failed to recoup the game's development costs:
"The HD Games sub-segment posted an operating loss as initial sales of 'Marvel’s Avengers' were lower than we had expected and unable to completely offset the amortization of the game’s development costs. In the second half of the fiscal year, we hope to make up for slow initial sales by offering ample additional content to grow our sales."
The report also saw company president Yosuke Matsude explain the reasons why the game hasn't performed as well as it could have, along with his belief that sales will ultimately increase:
"In addition to the amortization of that game’s development costs, another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic. There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward."
Numerous post-launch content is planned for Marvel's Avengers over the coming months and the developer has previously stated it is confident it can "make the best game possible for [the] community".
Last week, developer Crystal Dynamics announced that the first additional character will be added on December 8 in the form of Kate Bishop, with Hawkeye confirmed for early next year. Outside of the two new additional characters, Spider-Man has also been confirmed, but is tied to PlayStation as an exclusive character.
An Xbox Series X|S patch was originally intended to release this year, however, the team has decided to push the release until 2021 "to deliver a next-gen experience showcasing all that this game is meant to be."
Are you still playing Marvel's Avengers or looking to pick it up? Let us know in the comments below.
[source ign.com]
Comments 17
Amazing how they managed to screw up such an easy license.
The template had been set by Spiderman PS4 and the Batman Arkham games. All they needed to do was something similar to that.
Instead, greed took over, they looked at a live service game as potentially the most profitable, and look at what we got.
It's terrible when you are constantly fighting robots and the only side villains are Taskmaster and Abomination.
I would have personally done the following;
Could have had a Captain America arc with Red Skull.
Iron Man with The Mandarin.
Thor with Loki or Hela.
Hulk with Abomination.
Black Widow with Taskmaster.
Could do all these arcs as season/battle passes.
Then have a cross over event for the 4 player online with a big bad such as Thanos, Kang, Ultron, The Masters of Evil,
Annihilus etc.
It seems, sony did not pay enough for the exclusive stuff^^
@blinx01 I would have done the better thing.
Not make service online game since crystal dynamics strength is on single player games and not online games. Bad online Aka tomb raider 2013 and this.
Should have made a game of only one superhero.
@Murray Lol. they are still wasting money making it.
It's not sony's fault tho.
Well if they didn’t shoehorn in a main character no one liked or wanted, made it a beat em up or action game instead of an RPG, and made it pick up and play, it would’ve sold.
@blinx01 Well I had several arguments over this game over on Push. Essentially, there are people who bought in to the idea that 1) the Avengers title alone made this a big title, and 2) that GAAS isn't a red flag.
I'm sure the Publisher was hoping that the ignorant would out weigh the informed.
The Gaas strategy could have worked. Plenty of them have come out poorly but been made successful after patches. The division is a perfect example.
Problem with SE is they burned the xbox/pc communities with the deals with sony and the hardcore playstation players who made Spiderman so financially successful were never going to accept Gaas. PS is the singleplayer king. Xbox focuses on multiplayer. SE needs some sticky notes to remind them of the difference.
Serves you right for that ridiculously stupid Spiderman Sony exclusivity deal. That assured that I'd never buyt it.
I guess I will be the odd one out saying they kinda had to shift from single player. As square enixs western studios have all been under pressure.
Rise of the tomb raider - Xbox steps in with an estimated 20 mill to make 1 year timed exclusive which takes off pressure and marketing cost as xbox is putting it with there (if anyone remembers) greatest xbox games line up 2015. Game sells extremely well (mostly on pc) and ps4 a year later due to abysmal xbox one console sales.
Deus ex mankind divide - under performs enough to cease development on the series going forward
Just case 4 under performs haulting any talk of more games and quickly tossing it on gamepass and playstation plus to try to recoup costs
Hitman 1-2 - do not perform anywhere near expected and io interactives buying there way out of being a square owned studio as rumour was square was about to shut them down
Shadow of the tomb raider comes out- under performs quickly tossed on gamepass /playstation to recoup costs
So with all that I get nobody wanted a gaas but unless say xbox or sony stepped in to make it a timed exclusive. No company in there right mind would say yeah continue along this path.
Also the spiderman thing sucks but this game went over budget and sony was willing to help pay marketing costs if they got spiderman as exclusive. (Xbox doesn't make this deals anymore since phil stepped in)
"by offering ample additional content "
Like Spiderman on the Xbox?
No? Ah don't bother then...
Do you think they did bothered doing a demo and showcased it to people?
Perhaps did they, and the youtuber previewers applauded it, (mainly cos it got them the viewing figures to give them cash from advertising)?
Whatever way, the development seems messed up!
I am so happy to watch this game crash & burn. For doing the Spider-Man deal with Sony, they deserve this. And the moment they decided to make this a “live service” game, it was over.
But ticking off every Xbox & PC fan doesn’t seem to be a very good idea, financially or otherwise.
How do you mess up a live service marvel game but they still did licence to print money
Not giving up hope on a new Deus Ex
@Kefka2589 I play PC and Playstation and wouldn’t have bought the game due to the Sony deal. It just doesn’t sit right with me despite being fully invested in Sony’s infrastructure.
@nessisonett
Respect to you my friend, as gamers we should never support such actions. By all means, have true exclusives if 1st party has invested time, effort and money into them, I've never seen anything wrong with that. But for a third party game to have a chunk of content permanently withheld from other platforms yet all platforms expected to pay the same? for shame.
I'm also now going to presume any new live service game that utters the phrase '10 year plan' has just jinxed itself to failure.
As far as I am concerned, they can have Sony's money for that Spider-Man exclusivity - they won't be getting mine - even though I could buy it on Playstation to take advantage of it.
I really don't think that ANY multi-platform game should have extra 'exclusive' content. I wouldn't be so adverse to it IF Xbox had exclusive content too - I remember one fighting game had an exclusive character for the Xbox version and one for Playstation - but in reality, everyone should get the SAME content.
I was excited when I heard Crystal Dynamics were making an Avengers game BUT every step of the way after that eroded my interest and now I couldn't care less about it. I don't want CD to 'suffer' the consequences of making a flop - but I do hope they (and others) learn from this.
If it helps i picked it up on black friday..
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