Update: YouTuber iJustine has also now posted a video of her receiving the huge Xbox Series X fridge, complete with a console style unboxing! You can check it out above.
Original story: Sony has recruited Travis Scott as a "strategic creative partner" to help promote the PlayStation brand, so who does Microsoft have? It seems they've gone with the one and only Snoop Dogg.
In a now-deleted Instagram video, the veteran rapper showed off a full-size Xbox Series X fridge - which he seems to have received for his birthday (earlier this week he turned 49 years old). Thankfully, the clip was reuploaded on Twitter by Wario64:
As you can see, the fridge has a large Xbox logo (just like the real thing) and even a (non-functioning) disc drive. On the inside, there's a birthday cake shaped like an Xbox Series X, plenty of Xbox bling, and an actual Series X!
At the very end of the video - if you couldn't hear it - Snoop signs off with "it's in the game" - EA Sports' famous motto. As cool as it may sound, we admittedly don't think Electronic Arts has anything to do with this.
Microsoft or Snoop haven't revealed any details about what's going on at the time of writing - so we'll just have to wait and find out if this is more than a birthday present. What do you think of Snoop's new fridge? Tell us down below.
[source twitter.com]
Comments 19
Awesome fridge
Xbox seriously should sell fridges styled as Series X. They would sell. They should explore doing a partnership with Samsung to create these fridges.
Oh and Snoop is cool! Great marketing move by Xbox. It makes Series X have that bling of gold factor! Good move all round!
And people were worried about the Xbox Series X running too hot?
I definitely want one..
@Porridge2215 That was a really good one, actually !! xD
@Porridge2215
Well played, sir.
Well. Played.
It's for all his just eat leftovers.
Xbox branded Samsung fridges that can run xcloud can't be too far behind
That's dope! Snoop Dogg, Gin & Juice with a XSX.
They also sent one to iJustine. I don't think she's particularly strongly associated with Xbox so makes me wonder just how many of these they made!
@Peach64 She said in the video that they apparently made three of them.
They sent one to Snoop, one to iJustine, and apparently the third one is to win by anyone in a contest or something...
Give it about 2 years and the design of it will be redundant, it’s clever and an interesting way to promote the system but the Xbox will get a redesign in about 2 years
Wow I want one.
Liquid cooled. Just add some cold cathodes and it'll be a real gaming rig!
I seriously need this. Who do I have to pay off?
@AJDarkstar I agree, though as far as youtubers go Justine is actually super professional and comes across more as an HSN type or Today Show type personality/host than a typical tuber. Still annoying personalities, but traditionally, old world annoying.
And considering ms choose only her and a famous celebrity to give one to, she clearly ranks very highly. She also did a sit down interview with Miyamoto a few years back. Not just anybody gets access to Miyamoto. So she's definitely on a whole other plane than the usual social/influencer crowd.
I'm going to guess she didn't get a ps5. Only nobodies got ps5s
This is exactly what MS needed to do. They are firing on all cylinders right now. Instead of hiding and sulking from the LOLing of its design and comparisons to a fridge, they pop out instead and actually present a fridge to the public. This is awesome.
This gets a slow 80s clap that end that ends with the whole affair applauding.
@WesEds That long?
@AJDarkstar LOL, oh don't get me wrong, I agree, and I don't watch them either....and can't understand why anyone does. And agreed about the "i anything".
In her case, though, I've seen her name (annoying iName as it is) pop up enough in a lot of higher level places, that I think, my interpretation anyway, is that she started as one of those lowly Youtubers, but has more or less become more a "professional media personality" than a mere Youtuber. The type that would have been on network television were she covering Hollywood gossip instead of video games, but there's no place for video games in that capacity on network television. She's probably the closest thing to video gaming's "Hollywood correspondent" TV equivalent.
Not that I care about those either....I don't watch TV.
Still, MS doesn't send one of their only 3 expensive promo swag refrigerators to random Youtubers. Unlike Sony with the PS5......
EDIT: Ok, I hadn't made it through the video to the point of seeing the green lights until now....yeah, you win, that's a lot of shrieking....... I need an ice pick for my ears now. other than that, she strikes me as older and more professional than the average youtuber. But yeah...that squeeing.....UwU......
@AJDarkstar MS sent XBoxen out to heavy hitting tech analysis sites PLUS random influencers. Sony shipped to the random influencers, and ignored the heavy hitting tech analysis sites.....
And I can't see Jim Ryan's Sony sending out meme PS5s. I don't think Jim permits fun in the office. That's not a face that tolerates fun.
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